Books about Advantage from Amazon.com



Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.
Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.
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Price: $15.00 [Notify me when price goes down.]


The Introvert Advantage: How to Thrive in an Extrovert World
At least one out of four people prefers to avoid the limelight, tends to listen more than they speak, feels alone in large groups, and requires lots of private time to restore their energy. They're introverts, and here is the book to help them boost their confidence while learning strategies for successfully living in an extrovert world.

After dispelling common myths about introverts-they're not necessarily shy, aloof, or antisocial--The Introvert Advantage explains the real issues. Introverts are hardwired from birth to focus inward, so outside stimulation-chitchat, phone calls, parties, office meetings-can easily become "too much."

The Introvert Advantage dispels introverts' belief that something is wrong with them and instead helps them recognize their inner strengths-their analytical skills, ability to think outside the box, and strong powers of concentration. It helps readers understand introversion and shows them how to determine where they fall on the introvert/extrovert continuum. It provides tools to improve relationships with partners, kids, colleagues, and friends, offering dozens of tips, including 10 ways to talk less and communicate more, 8 ways to showcase your abilities at work, how to take a child's temperament temperature, and strategies for socializing. Finally, it shows how to not just survive, but thrive-how to take advantage of the introvert's special qualities to create a life that's just right for the introvert temperament, to discover new ways to expand their energy reserves, and even how, when necessary, to confidently become a temporary extrovert..
Price: $9.47 [Notify me when price goes down.]


Rich Dad's Real Estate Advantages: Tax and Legal Secrets of Successful Real Estate Investors
Real Estate Advantages is for first-time as well as seasoned real estate investors It reveals the tax and legal loopholes available and most important, how they can be used together to not only maximize your income--but accelerate your income from real estate investing. Sharon Lechter and Rich Dad's Advisor Garrett Sutton team up for the first time to deliver practical, proven strategies and formulas--from the perspective of successful investors, CPAs and asset protection attorneys--for acheiving the greatest leverage from real estate investing. Written in easy-to-understand language, this book de-mystifies the legal and tax aspects of investing with easy-to-follow, real life examples. Real Estate Advantages reveals how you can find good advisors, create steady monthly income, reduce your risk, pay less in taxes, make more money with your banker's money and, best of all, the government helps you!.
Price: $7.20 [Notify me when price goes down.]


Bargaining for Advantage: Negotiation Strategies for Reasonable People 2nd Edition
The award-winning guide to business negotiation used by top negotiators and training programs all over the world—completely updated and revised

As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step- by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.

This updated edition includes:
• A brand-new “Negotiation I.Q.” test designed by Shell and used by executives at the Wharton workshop that reveals each reader’s unique strengths and weaknesses as a negotiator
• A concise manual on how to avoid the perils and pitfalls of online negotiations involving e-mail and instant messaging
• A detailed look at how gender and cultural differences can derail negotiations, and advice for putting talks back on track.
Price: $8.00 [Notify me when price goes down.]


The Testament
Troy Phelan, a 78-year-old eccentric and the 10th-richest man in America, is about to read his last will and testament, divvying up an estate worth $11 billion Phelan's three ex-wives, their grasping spawn, a legion of lawyers, several psychiatrists, and a plethora of sound technicians wait breathlessly, all eyes glued to digital monitors as they watch the old man read his verdict. But Phelan shocks everyone with a bizarre, last-gasp attempt to redistribute the spoils, setting in motion a legal morality tale of a contested will, sin, and redemption.

Our hero, Nate O'Riley--a washed-up, alcoholic litigator with two ruined marriages in his wake and the IRS on his tail--is dispatched to the Brazilian wetlands in search of a mysterious heir named in the will. After a harrowing trip upriver to a remote settlement in the Pantanal, he encounters Rachel Lane, a pure-hearted missionary living with an indigenous tribe and carrying out "God's work." Rachel's grave dedication and kindness impress the jaded lawyer, so much that a nasty bout of dengue fever leads him to a vision that could change his life.

Back in the States, the legal proceedings drag on and Grisham has a high time with Phelan's money-hungry descendents, a regrettable bunch who squandered millions, married strippers, got druggy, and befriended the Mob. The youngest son, Ramble, is a multi-pierced, tattoo-covered malcontent with big dreams for his rock band, the Demon Monkeys. Will Nate get straight with Rachel's aid? Do the greedy heirs get theirs? What's the real legacy of a lifetime's work? The Testament is classic Grisham: a down-and-out lawyer, a lot of money, an action-packed pursuit, and the highest issues at stake. It's not just about great characters; it's about the question of what character is. --Rebekah Warren.
Price: $1.95 [Notify me when price goes down.]



Managing The Professional Service Firm
For the first time in paperback, international expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms.

Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals.

Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex. Maister simplifies them by recognizing that "every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people, and financial success for its owners.".
Price: $13.48 [Notify me when price goes down.]



The Nonverbal Advantage: Secrets and Science of Body Language at Work (Bk Business)
The workplace is a "blink" world. Studies show we form opinions of one another within 7 seconds of meeting, and that 93% of the message people receive from us has nothing to do with what we actually say. Good nonverbal communication skills are a huge professional advantage. Carol Kinsey Goman combines the latest research and her 25 years of practical experience as a consultant, coach and therapist to offer a fun and practical guide to understanding what we and the people we work with are saying without speaking. Goman writes in an informal, conversational tone, illustrating her points with cartoons, photos and anecdotes, and she includes dozens of simple and enlightening exercises readers can practice to gain control over the message their body is sending. "The Nonverbal Advantage" will help readers communicate far more effectively, understand those around them more completely, and project a more accurate picture of who they really are to their colleagues, clients and partners..
Price: $11.94 [Notify me when price goes down.]


The Price of Privilege: How Parental Pressure and Material Advantage Are Creating a Generation of Disconnected and Unhappy Kids

Madeline Levine has been a practicing psychologist for twenty-five years, but it was only recently that she began to observe a new breed of unhappy teenager. When a bright, personable fifteen-year-old girl, from a loving and financially comfortable family, came into her office with the word empty carved into her left forearm, Levine was startled. This girl and her message seemed to embody a disturbing pattern Levine had been observing. Her teenage patients were bright, socially skilled, and loved by their affluent parents. But behind a veneer of achievement and charm, many of these teens suffered severe emotional problems. What was going on?

Conversations with educators and clinicians across the country as well as meticulous research confirmed Levine's suspicions that something was terribly amiss. Numerous studies show that privileged adolescents are experiencing epidemic rates of depression, anxiety disorders, and substance abuse -- rates that are higher than those of any other socioeconomic group of young people in this country. The various elements of a perfect storm -- materialism, pressure to achieve, perfectionism, disconnection -- are combining to create a crisis in America's culture of affluence. This culture is as unmanageable for parents -- mothers in particular -- as it is for their children. While many privileged kids project confidence and know how to make a good impression, alarming numbers lack the basic foundation of psychological development: an authentic sense of self. Even parents often miss the signs of significant emotional problems in their "star" children.

In this controversial look at privileged families, Levine offers thoughtful, practical advice as she explodes one child-rearing myth after another. With empathy and candor, she identifies parenting practices that are toxic to healthy self-development and that have contributed to epidemic levels of depression, anxiety, and substance abuse in the most unlikely place -- the affluent family.

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Price: $14.29 [Notify me when price goes down.]


Competitive Advantage: Creating and Sustaining Superior Performance
The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. With over 30 printings in English and translated into thirteen languages, this second volume in Porter's landmark trilogy describes how a firm actually gains an advantage over its rivals. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage.

Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.

That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable..
Price: $19.79 [Notify me when price goes down.]



Fibonacci Trading: How to Master the Time and Price Advantage

Made famous by the Italian mathematician Leonardo De Pisa, the Fibonacci number series holds a Golden Ratio that is universally found in nature and used by architects, plastic surgeons, and many others to achieve “perfect” aesthetic proportions. Now, in this groundbreaking guide, noted technical trading advisor Carolyn Boroden shows you how Fibonacci pattern studies can be used as an extremely effective method for achieving greater profitability in stocks, futures, and Forex markets.

Fibonacci Trading provides a one-stop resource of reliable tools and clear explanations for both identifying and taking advantage of the trade setups naturally occurring in the markets that will enable you to reach the highest rate of profitable trades. Inside, you'll find a unique trading methodology based on Fibonacci ratios, and the author's personal experience analyzing and setting up the markets in real time, which makes this practical volume invaluable to the self-directed investor.

Complete with detailed charts and insightful graphics in each chapter, Fibonacci Trading features:

  • Dependable guidance for determining important support and resistance levels, along with expert advice for using them to maximize profits and limit losses
  • Step-by-step processes for using Fibonacci analysis to predict turning points in the market far enough in advance to generate substantial profit
  • Valuable tips for using Fibonacci analysis to establish optimal stop-loss placement
  • Revealing coverage on how Fibonacci relationships can create a roadmap for the trader based on high percentage patterns

Fibonacci Trading also provides a four-step formula for applying the covered techniques in a highly effective approach. Flexible enough for all markets and trading styles, the formula helps you focus your newly developed knowledge and skill sets into a solid trading methodology, defined trading plan, successful trading mindset, and disciplined trading approach that stacks the odds for profit in your favor.

This hands-on guide is packed with a wealth of actual trading situations, setups, and scenarios that bring the four-step formula to life so you can immediately use it in the real world.

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Price: $41.87 [Notify me when price goes down.]


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