Books about Applied from Amazon.com

Expanding on a landmark cover story in Fortune, a top journalist debunks the myths of exceptional performance.

One of the most popular Fortune articles in many years was a cover story called “What It Takes to Be Great.” Geoff Colvin offered new evidence that top performers in any field--from Tiger Woods and Winston Churchill to Warren Buffett and Jack Welch--are not determined by their inborn talents. Greatness doesn’t come from DNA but from practice and perseverance honed over decades.

And not just plain old hard work, like your grandmother might have advocated, but a very specific kind of work. The key is how you practice, how you analyze the results of your progress and learn from your mistakes, that enables you to achieve greatness.

Now Colvin has expanded his article with much more scientific background and real-world examples. He shows that the skills of business—negotiating deals, evaluating financial statements, and all the rest—obey the principles that lead to greatness, so that anyone can get better at them with the right kind of effort. Even the hardest decisions and interactions can be systematically improved.

This new mind-set, combined with Colvin’s practical advice, will change the way you think about your job and career—and will inspire you to achieve more in all you do..
Price: $16.03 [Notify me when price goes down.]

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Price: $9.48 [Notify me when price goes down.]

Available for the first time in the United States, this international bestseller reveals the secrets of nonverbal communication to give you confidence and control in any face-to-face encounter–from making a great first impression and acing a job interview to finding the right partner.

It is a scientific fact that people’s gestures give away their true intentions. Yet most of us don’t know how to read body language–and don’t realize how our own physical movements speak to others. Now the world’s foremost experts on the subject share their techniques for reading body language signals to achieve success in every area of life.

Drawing upon more than thirty years in the field, as well as cutting-edge research from evolutionary biology, psychology, and medical technologies that demonstrate what happens in the brain, the authors examine each component of body language and give you the basic vocabulary to read attitudes and emotions through behavior.

Discover:
• How palms and handshakes are used to gain control
• The most common gestures of liars
• How the legs reveal what the mind wants to do
• The most common male and female courtship gestures and signals
• The secret signals of cigarettes, glasses, and makeup
• The magic of smiles–including smiling advice for women
• How to use nonverbal cues and signals to communicate more effectively and get the reactions you want

Filled with fascinating insights, humorous observations, and simple strategies that you can apply to any situation, this intriguing book will enrich your communication with and understanding of others–as well as yourself..
Price: $13.60 [Notify me when price goes down.]

Sabuda and Reinhart Studios have created another spectacular pop-up book for George Lucas's epic STAR WARS movies! Bestselling pop-up artist and engineer Matthew Reinhart has designed a thirtieth anniversary commemorative edition that comes packed with a variety of novelty features -- pop-ups, working light sabers, pull tabs, and other interactive looks at the exciting and popular movies. This beautiful book will impress all fans of STAR WARS and gives a whole new perspective to the films.

MATTHEW REINHART is a renowned paper engineer and bona fide STARS WARS aficionado. He has worked with Robert Sabuda on many wonderful pop-up titles such as The Wonderful Wizard of Oz, A B C Disney, Encyclopedia Prehistorica: Dinosaurs, and Movable Mother Goose. He also created Mommy? by Maurice Sendak, The Pop-Up Book of Nightmares, and The Pop-Up Book of Phobias. He lives in New York City..
Price: $23.08 [Notify me when price goes down.]

The information age is upon us, baffling us with thousands of complicated state-of-the-art technologies To help make sense of the computer age, David Macaulay brings us The New Way Things Work. This completely updated and expanded edition describes twelve new machines and includes more than seventy new pages detailing the latest innovations. With an entirely new section that guides us through the complicated world of digital machinery, where masses of electronic information can be squeezed onto a single tiny microchip, this revised edition embraces all of the newest developments, from cars to watches. Each scientific principle is brilliantly explained--with the help of a charming, if rather slow-witted, woolly mammoth..
Price: $19.79 [Notify me when price goes down.]

The Everything "RM" Kids' series is being relaunched at a phenomenal new price! They're the same great quality you've come to expect, still packed with tons of activities and puzzles in two-color -- now with a lower price that everyone can appreciate! Stock up on these perennial bestsellers that keep your kids active and engaged. The wide scope of subject material -- from jokes to science experiments -- appeals to kids all across the country. And parents and teachers love that the books provide responsible, educational information, while being so much fun that the kids love learning! From discovering why a sunset is red, to becoming a young entrepreneur, to learning new jokes to keep the whole family laughing, kids really love these Everything "RM" Kids' books!.
Price: $3.58 [Notify me when price goes down.]

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

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Price: $11.84 [Notify me when price goes down.]

Would you be surprised that road rage can be good for society? Or that most crashes happen on sunny, dry days? That our minds can trick us into thinking the next lane is moving faster? Or that you can gauge a nation’s driving behavior by its levels of corruption? These are only a few of the remarkable dynamics that Tom Vanderbilt explores in this fascinating tour through the mysteries of the road.

Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the everyday activity of driving to uncover the surprisingly complex web of physical, psychological, and technical factors that explain how traffic works, why we drive the way we do, and what our driving says about us. Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He shows how roundabouts, which can feel dangerous and chaotic, actually make roads safer—and reduce traffic in the bargain. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots.

The car has long been a central part of American life; whether we see it as a symbol of freedom or a symptom of sprawl, we define ourselves by what and how we drive. As Vanderbilt shows, driving is a provocatively revealing prism for examining how our minds work and the ways in which we interact with one another. Ultimately, Traffic is about more than driving: it’s about human nature. This book will change the way we see ourselves and the world around us. And who knows? It may even make us better drivers.

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Price: $11.95 [Notify me when price goes down.]

Known as the father of the new science of positive psychology, Martin E.P. Seligman draws on more than twenty years of clinical research to demonstrate how optimism enchances the quality of life, and how anyone can learn to practice it. Offering many simple techniques, Dr. Seligman explains how to break an “I—give-up” habit, develop a more constructive explanatory style for interpreting your behavior, and experience the benefits of a more positive interior dialogue. These skills can help break up depression, boost your immune system, better develop your potential, and make you happier..

With generous additional advice on how to encourage optimistic behavior at school, at work and in children, Learned Optimism is both profound and practical–and valuable for every phase of life..
Price: $7.60 [Notify me when price goes down.]

More than thirty years ago, Richard Bandler set out to discover how some therapists effected startling change with their clients, while others argued about theories while their patients waited in vain for help. Now widely regarded as the world's greatest hypnotist and one of the most brilliant minds in the field of personal change, Richard Bandler created patterns that became the bedrock of neuro-linguistic programming (NLP), arguably one of the most profoundly effective approaches for self-improvement. In Richard Bandler's Guide to Trance-formation, he returns to his roots: hypnotic phenomena, trancework, and altered states to provide a highly compelling and effective prescription for quick and lasting personal change.

According to Bandler, "trance" is at the very foundation of human experience. People are not simply in or out of trance, but are constantly moving from one trance to another. We have our work trances, our relationship trances, and our parenting trances. Some of these states are useful and appropriate; others are not. With his signature wit and contrarian approach to therapy, Bandler shows how anyone can reset and reprogram their problem behaviors to reach desired alternatives with lasting and life-altering results. With intriguing case studies, client dialogues, and more than thirty exercises, Richard Bandler's Guide to Trance-formation, is an engaging, read for anyone, whether they are new to NLP, want to further their NLP training, or simply want to make a positive difference in their own lives.

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Price: $10.01 [Notify me when price goes down.]