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Decoding Advertisements (Ideas in Progress)
A fascinating account of how the admen achieve their effects ?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda. Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990..
Price: $8.72
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Sarah, Plain and Tall
MacLachlan, author of Unclaimed Treasures, has written an affecting tale for children In the late 19th century a widowed midwestern farmer with two children--Anna and Caleb--advertises for a wife. When Sarah arrives she is homesick for Maine, especially for the ocean which she misses greatly. The children fear that she will not stay, and when she goes off to town alone, young Caleb--whose mother died during childbirth--is stricken with the fear that she has gone for good. But she returns with colored pencils to illustrate for them the beauty of Maine, and to explain that, though she misses her home, "the truth of it is I would miss you more." The tale gently explores themes of abandonment, loss and love..
Price: $6.44
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Advertisements for Myself
Originally published in 1959, Advertisements for Myself is an inventive collection of stories, essays, polemic, meditations, and interviews It is Mailer at his brilliant, provocative, outrageous best. Emerging at the height of "hip," Advertisements is at once a chronicle of a crucial era in the formation of modern American culture and an important contribution to the great autobiographical tradition in American letters. .
Price: $18.75
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Singled Out: How Singles are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After
People who are single are changing the face of America Did you know that: * More than 40 percent of the nation’s adults---over 87 million people---are divorced, widowed, or have always been single. * There are more households comprised of single people living alone than of married parents and their children. * Americans now spend more of their adult years single than married.
Many of today’s single people have engaging jobs, homes that they own, and a network of friends. This is not the 1950s---singles can have sex without marrying, and they can raise smart, successful, and happy children. It should be a great time to be single. Yet too often single people are still asked to defend their single status by an onslaught of judgmental peers and fretful relatives.
Prominent people in politics, the popular press, and the intelligentsia have all taken turns peddling myths about marriage and singlehood. Marry, they promise, and you will live a long, happy, and healthy life, and you will never be lonely again.
Drawing from decades of scientific research and stacks of stories from the front lines of singlehood, Bella DePaulo debunks the myths of singledom---and shows that just about everything you’ve heard about the benefits of getting married and the perils of staying single are grossly exaggerated or just plain wrong. Although singles are singled out for unfair treatment by the workplace, the marketplace, and the federal tax structure, they are not simply victims of this singlism. Single people really are living happily ever after.
Filled with bracing bursts of truth and dazzling dashes of humor, Singled Out is a spirited and provocative read for the single, the married, and everyone in between.
You will never think about singlehood or marriage the same way again.
Singled Out debunks the Ten Myths of Singlehood, including:
Myth #1: The Wonder of Couples: Marrieds know best.
Myth #3: The Dark Aura of Singlehood: You are miserable and lonely and your life is tragic.
Myth #5: Attention, Single Women: Your work won’t love you back and your eggs will dry up. Also, you don’t get any and you’re promiscuous.
Myth #6: Attention, Single Men: You are horny, slovenly, and irresponsible, and you are the scary criminals. Or you are sexy, fastidious, frivolous, and gay.
Myth #7: Attention, Single Parents: Your kids are doomed.
Myth #9: Poor Soul: You will grow old alone and you will die in a room by yourself where no one will find you for weeks.
Myth #10: Family Values: Let’s give all of the perks, benefits, gifts, and cash to couples and call it family values.
“With elegant analysis, wonderfully detailed examples, and clear and witty prose, DePaulo lays out the many, often subtle denigrations and discriminations faced by single adults in the U.S. She addresses, too, the resilience of single women and men in the face of such singlism. A must-read for all single adults, their friends and families, as well as social scientists and policy advocates.”
---E. Kay Trimberger, author of The New Single Woman
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Price: $2.50
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