Books about Allenby from Amazon.com

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources.

Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods.

Written by the leading experts in the field, this unique book:

• Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models.
• Provides a self-contained introduction to Bayesian methods.
• Includes case studies drawn from the authors’ recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems.
• Is accompanied by an R package, bayesm, which implements all of the models and methods in the book and includes many datasets. In addition the book’s website hosts datasets and R code for the case studies.

Bayesian Statistics and Marketing provides a platform for researchers in marketing to analyse their data with state-of-the-art methods and develop new models of consumer behaviour. It provides a unified reference for cutting-edge marketing researchers, as well as an invaluable guide to this growing area for both graduate students and professors, alike..
Price: $67.95 [Notify me when price goes down.]

With in-depth analysis of past, present, and future issues in industrial ecology, this book seeks to meet the needs of the product-design engineers Includes discussion of the environmental impact of common industrial approaches, with special emphasis given to the long-term effects. This book is good for product-design professionals seeking to attain information about sustainability and design techniques..
Price: $95.20 [Notify me when price goes down.]

Most of us have been led to believe that CFS/ME is untreatable, and that those with the condition have to struggle on with no real hope of a full recovery But you can return to health from CFS/ME, even if you don't currently believe it is possible Drawing on cutting-edge science, this empowering book will teach you: ? solution-focused approaches to overcoming your condition based on the world-renowned Emotional Freedom Techniques; ? how to identify and overcome your personal blocks to health; ? techniques that you can use to resolve your physical and emotional symptoms..
Price: $16.75 [Notify me when price goes down.]

As the basis of equations (and therefore problem-solving), linear algebra is the most widely taught sub-division of pure mathematics Dr Allenby has used his experience of teaching linear algebra to write a lively book on the subject that includes historical information about the founders of the subject as well as giving a basic introduction to the mathematics undergraduate. The whole text has been written in a connected way with ideas introduced as they occur naturally. As with the other books in the series, there are many worked examples.

Solutions to the exercises are available online:
* The full set of solutions for lecturers only is available for download on a password protected website at http://textbooks.elsevier.com/
* readers are freely accessible at http://books.elsevier.com/companions/0340610441..
Price: $20.00 [Notify me when price goes down.]

The Earth's biological, chemical, and physical systems are increasingly shaped by the activities of one species-ours. In our decisions about everything from manufacturing technologies to restaurant menus, the health of the planet has become a product of human choice. Environmentalism, however, has largely failed to adapt to this new reality.

Reconstructing Earth offers seven essays that explore ways of developing a new, more sophisticated approach to the environment that replaces the fantasy of recovering pristine landscapes with a more grounded viewpoint that can foster a better relationship between humans and the planet. Braden Allenby, a lawyer with degrees in both engineering and environmental studies, explains the importance of technological choice, and how that factor is far more significant in shaping our environment (in ways both desirable and not) than environmental controls. Drawing on his varied background and experience in both academia and the corporate world, he describes the emerging field of "earth systems engineering and management," which offers an integrated approach to understanding and managing complex human/natural systems that can serve as a basis for crafting better, more lasting solutions to widespread environmental problems.

Reconstructing Earth not only critiques dysfunctional elements of current environmentalism but establishes a foundation for future environmental management and progress, one built on an understanding of technological evolution and the cultural systems that support modern technologies. Taken together, the essays offer an important means of developing an environmentalism that is robust and realistic enough to address the urgent realities of our planet.

Reconstructing Earth is a thought-provoking new work for anyone concerned with the past or future of environmental thought, including students and teachers of environmental studies, environmental policy, technology policy, technological evolution, or sustainability.

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Price: $22.06 [Notify me when price goes down.]

'Numbers and Proofs' presents a gentle introduction to the notion of proof to give the reader an understanding of how to decipher others' proofs as well as construct their own. Useful methods of proof are illustrated in the context of studying problems concerning mainly numbers (real, rational, complex and integers). An indispensable guide to all students of mathematics. Each proof is preceded by a discussion which is intended to show the reader the kind of thoughts they might have before any attempt proof is made. Established proofs which the student is in a better position to follow then follow.

Presented in the author's entertaining and informal style, and written to reflect the changing profile of students entering universities, this book will prove essential reading for all seeking an introduction to the notion of proof as well as giving a definitive guide to the more common forms. Stressing the importance of backing up "truths" found through experimentation, with logically sound and watertight arguments, it provides an ideal bridge to more complex undergraduate maths..
Price: $41.41 [Notify me when price goes down.]