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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool..
Price: $16.08
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Competing on Analytics: The New Science of Winning
You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples - from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of analytics..
Price: $14.00
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Advanced Web Metrics with Google Analytics
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI..
Price: $22.80
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Turning Numbers into Knowledge: Mastering the Art of Problem Solving
Full of tools, tricks, and tips for solving problems in the real world, this book serves as an ideal training manual for those who are new to or intimidated by quantitative analysis and acts as an excellent refresher for those who have more experience but want to improve the quality of their data, the clarity of their graphics, and the cogency of their arguments. In addition to containing numerous updates to the contents—references, URLs, and reading lists—this second edition includes a new foreword, revised chapters, and an epilogue. Mastering the art of problem solving takes more than proficiency with basic calculations; it requires understanding how people use information, recognizing the importance of ideology, learning the art of storytelling, and acknowledging the important distinction between facts and values. Intended for executives, professors, and students, this guide addresses these and other essential skills. .
Price: $15.53
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Calculus (With Analytic Geometry)(8th edition)
Designed for the three-semester calculus course for math and science majors, Calculus continues to offer instructors and students new and innovative teaching and learning resources. This was the first calculus text to use computer-generated graphics, to include exercises involving the use of computers and graphing calculators, to be available in an interactive CD-ROM format, to be offered as a complete, online calculus course, and to offer a two-semester Calculus I with Precalculus text. Every edition of the series has made the mastery of traditional calculus skills a priority, while embracing the best features of new technology and, when appropriate, calculus reform ideas. Now, the Eighth Edition is the first calculus program to offer algorithmic homework and testing created in Maple so that answers can be evaluated with complete mathematical accuracy. Two primary objectives guided the authors in writing this book: to develop precise, readable materials for students that clearly define and demonstrate concepts and rules of calculus and to design comprehensive teaching resources for instructors that employ proven pedagogical techniques and saves the instructor time. The Eighth Edition continues to provide an evolving range of conceptual, technological, and creative tools that enable instructors to teach the way they want to teach and students to learn they way they learn best..
Price: $65.95
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Show Me the Numbers: Designing Tables and Graphs to Enlighten
Tables and graphs can more adequately communicate important business information when they reflect the good design practices discussed in this practical guide to effective table and graph design. Information is provided on the fundamental concepts of table and graph design, the numbers and knowledge most suitable for display in a graphic form, the best tabular means to communicate certain ideas, and the component-level aspects of design. Analysts, technicians, and managers will appreciate the solid theory behind this outline for ensuring that tables and graphs present quantitative business information in a truthful, attractive format that facilitates better decision making. .
Price: $28.11
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Schaum's Outline of Calculus, 5ed (Schaum's Outlines)
Confusing Textbooks? Missed Lectures? Not Enough Time? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives you - Practice problems with full explanations that reinforce knowledge
- Coverage of the most up-to-date developments in your course field
- In-depth review of practices and applications
Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores! Schaum's Outlines-Problem Solved. .
Price: $11.00
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3,000 Solved Problems in Calculus
Master calculus with Schaum's--the high-performance solved-problem guide. It will help you cut study time, hone problem-solving skills, and achieve your personal best on exams! Students love Schaum's Solved Problem Guides because they produce results. Each year, thousands of students improve their test scores and final grades with these indispensable guides. Get the edge on your classmates. Use Schaum's! If you don't have a lot of time but want to excel in class, use this book to: - Brush up before tests
- Study quickly and more effectively
- Learn the best strategies for solving tough problems in step-by-step detail
- Review what you've learned in class by solving thousands of relevant problems that test your skill
Compatible with any classroom text, Schaum's Solved Problem Guides let you practice at your own pace and remind you of all the important problem-solving techniques you need to remember--fast! And Schaum's are so complete, they're perfect for preparing for graduate or professional exams. Inside you will find: - 3000 solved problems with complete solutions--the largest selection of solved problems yet published on this subject
- An index to help you quickly locate the types of problems you want to solve
- Problems like those you'll find on your exams
- Techniques for choosing the correct approach to problems
- Guidance toward the quickest, most efficient solutions
If you want top grades and thorough understanding of calculus, this powerful study tool is the best tutor you can have! .
Price: $16.04
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Hedge Funds: An Analytic Perspective (Advances in Financial Engineering)
The hedge fund industry has grown dramatically over the last two decades, with more than eight thousand funds now controlling close to two trillion dollars. Originally intended for the wealthy, these private investments have now attracted a much broader following that includes pension funds and retail investors. Because hedge funds are largely unregulated and shrouded in secrecy, they have developed a mystique and allure that can beguile even the most experienced investor. In Hedge Funds, Andrew Lo--one of the world's most respected financial economists--addresses the pressing need for a systematic framework for managing hedge fund investments. Arguing that hedge funds have very different risk and return characteristics than traditional investments, Lo constructs new tools for analyzing their dynamics, including measures of illiquidity exposure and performance smoothing, linear and nonlinear risk models that capture alternative betas, econometric models of hedge fund failure rates, and integrated investment processes for alternative investments. He concludes with a case study of quantitative equity strategies in August 2007, and presents a sobering outlook regarding the systemic risks posed by this industry. .
Price: $33.14
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