Books about Applied from Amazon.com

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Price: $10.75 [Notify me when price goes down.]

Would you be surprised that road rage can be good for society? Or that most crashes happen on sunny, dry days? That our minds can trick us into thinking the next lane is moving faster? Or that you can gauge a nation’s driving behavior by its levels of corruption? These are only a few of the remarkable dynamics that Tom Vanderbilt explores in this fascinating tour through the mysteries of the road.

Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the everyday activity of driving to uncover the surprisingly complex web of physical, psychological, and technical factors that explain how traffic works, why we drive the way we do, and what our driving says about us. Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He shows how roundabouts, which can feel dangerous and chaotic, actually make roads safer—and reduce traffic in the bargain. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots.

The car has long been a central part of American life; whether we see it as a symbol of freedom or a symptom of sprawl, we define ourselves by what and how we drive. As Vanderbilt shows, driving is a provocatively revealing prism for examining how our minds work and the ways in which we interact with one another. Ultimately, Traffic is about more than driving: it’s about human nature. This book will change the way we see ourselves and the world around us. And who knows? It may even make us better drivers.

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Price: $14.24 [Notify me when price goes down.]

Available for the first time in the United States, this international bestseller reveals the secrets of nonverbal communication to give you confidence and control in any face-to-face encounter–from making a great first impression and acing a job interview to finding the right partner.

It is a scientific fact that people’s gestures give away their true intentions. Yet most of us don’t know how to read body language–and don’t realize how our own physical movements speak to others. Now the world’s foremost experts on the subject share their techniques for reading body language signals to achieve success in every area of life.

Drawing upon more than thirty years in the field, as well as cutting-edge research from evolutionary biology, psychology, and medical technologies that demonstrate what happens in the brain, the authors examine each component of body language and give you the basic vocabulary to read attitudes and emotions through behavior.

Discover:
• How palms and handshakes are used to gain control
• The most common gestures of liars
• How the legs reveal what the mind wants to do
• The most common male and female courtship gestures and signals
• The secret signals of cigarettes, glasses, and makeup
• The magic of smiles–including smiling advice for women
• How to use nonverbal cues and signals to communicate more effectively and get the reactions you want

Filled with fascinating insights, humorous observations, and simple strategies that you can apply to any situation, this intriguing book will enrich your communication with and understanding of others–as well as yourself..
Price: $12.96 [Notify me when price goes down.]

The information age is upon us, baffling us with thousands of complicated state-of-the-art technologies To help make sense of the computer age, David Macaulay brings us The New Way Things Work. This completely updated and expanded edition describes twelve new machines and includes more than seventy new pages detailing the latest innovations. With an entirely new section that guides us through the complicated world of digital machinery, where masses of electronic information can be squeezed onto a single tiny microchip, this revised edition embraces all of the newest developments, from cars to watches. Each scientific principle is brilliantly explained--with the help of a charming, if rather slow-witted, woolly mammoth..
Price: $14.00 [Notify me when price goes down.]

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

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Price: $10.25 [Notify me when price goes down.]

Known as the father of the new science of positive psychology, Martin E.P. Seligman draws on more than twenty years of clinical research to demonstrate how optimism enchances the quality of life, and how anyone can learn to practice it. Offering many simple techniques, Dr. Seligman explains how to break an “I—give-up” habit, develop a more constructive explanatory style for interpreting your behavior, and experience the benefits of a more positive interior dialogue. These skills can help break up depression, boost your immune system, better develop your potential, and make you happier..

With generous additional advice on how to encourage optimistic behavior at school, at work and in children, Learned Optimism is both profound and practical–and valuable for every phase of life..
Price: $8.14 [Notify me when price goes down.]

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity..
Price: $14.02 [Notify me when price goes down.]

You have within you unlimited capacities for love, for joy, for communion with life, and for unshakable freedom—and here is how to awaken them. In The Wise Heart, one of the leading spiritual teachers of our time offers the most accessible and illuminating guide to Buddhism’s transformational psychology ever published in the West.

Trained as a monk in Thailand, Burma, and India, Jack Kornfield experienced at first hand the life-changing power of Buddhist teachings: the emphasis on the nobility and sacredness of the human spirit, the fine-grained analysis of emotion and thought, the precise techniques for healing, training, and transforming the mind and heart. In contrast to the medical orientation of most Western psychology and psychiatry, here is a vision of radiant human dignity, and a practical path for realizing it in our own lives.

The Wise Heart is the fruit of a life’s work that includes such classics as A Path with Heart and After the Ecstasy, the Laundry. Filled with stories from Kornfield’s Buddhist psychotherapy practice and portraits of remarkable teachers, it also includes a moving account of his own recovery from a violence-filled childhood. For meditators and mental health professionals, Buddhists and non-Buddhists alike, The Wise Heart offers an extraordinary journey from the roots of consciousness to the highest expression of human possibility..
Price: $16.60 [Notify me when price goes down.]

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Price: $6.98 [Notify me when price goes down.]

Perhaps no book in this generation has had a more profound impact on our intellectual and spiritual lives than The Road Less Traveled With sales of more than seven million copies in the United States and Canada, and translations into more than twenty-three languages, it has made publishing history, with more than ten years on the New York Times bestseller list.

Now, with a new Introduction by the author, written especially for this twenty-fifth anniversary deluxe trade paperback edition of the all-time national bestseller in its field, M. Scott Peck explains the ideas that shaped this book and that continue to influence an ever-growing audience of readers.

Written in a voice that is timeless in its message of understanding, The Road Less Traveled continues to help us explore the very nature of loving relationships and leads us toward a new serenity and fullness of life. It helps us learn how to distinguish dependency from love; how to become a more sensitive parent; and ultimately how to become one's own true self.

Recognizing that, as in the famous opening line of his book, "Life is difficult" and that the journey to spiritual growth is a long one, Dr. Peck never bullies his readers, but rather guides them gently through the hard and often painful process of change toward a higher level of self-understanding..
Price: $7.75 [Notify me when price goes down.]