Books about Audience from Amazon.com

This FlexChoice product features two components: a full-color book and a Website that includes two online chapters, audio clips, pedagogy from the regular Public Speaking, and many interactive activities. The new FlexChoice version of Public Speaking retains the distinctive and popular audience-centered approach of the full book, which emphasizes the importance of analyzing and considering the audience during the public speaking process. With an engaging writing style and numerous examples, this book serves as a foundation for speechmaking as it guides readers through every step of the process. The website includes the complete text of two chapters (18 and 19), pedagogy, many illustrations, sample speeches, online practice tests, flash cards of the key terms, and many other interactive activities. For public speaking students, or anyone looking for an interactive way to improve their speech communication..
Price: $24.99 [Notify me when price goes down.]

Granville N. Toogood is a top executive communications expert, as well as an established speaker, trainer, and writer. Before starting his own company in 1982, Mr. Toogood was a television reporter and network news producer for NBC and ABC. Today he works with a long list of blue-chip clients and has served as a consultant to 38 of the Fortune 50 CEOs, as well as thousands of senior-level executives, elected officials, and diplomats throughout the world. This book is based on his acclaimed corporate workshops in executive communications. Mr. Toogood resides in Darien, Connecticut..
Price: $6.80 [Notify me when price goes down.]

Based on Pope Benedict XVI's weekly teaching on the relationship between Christ and the Church, this book tells the drama of Jesus' first disciples -- his Apostles and their associates -- and how they spread Jesus' message throughout the ancient world. Far from distorting the truth about Jesus of Nazareth, insists Pope Benedict, the early disciples remained faithful to it, even at the cost of their lives.

Beginning with the Twelve as the foundation of Jesus' re-establishment of the Holy People of God, Pope Benedict examines the story of the early followers of Christ. He draws on Scripture and early tradition to consider such important figures as Peter, Andrew, James and John, and even Judas Iscariot. Benedict moves beyond the original Twelve to discuss Paul of Tarsus, the persecutor of Christianity who became one of Jesus' greatest disciples. Also considered are Stephen, the first Christian martyr, Barnabas, Timothy, Titus, the wife and husband "team" of Priscilla and Aquila, and such key women figures as Mary, the Mother of Jesus, Mary Magdalene, and Phoebe.

Jesus, the Apostles and the Early Church is a fascinating journey back to the origins of Christianity. It reveals how Jesus' earliest disciples faithfully conveyed the truth about the "Jesus of history" and how they laid the foundations for the Church, through whom people today can know the same Jesus..
Price: $8.82 [Notify me when price goes down.]

The desire to move viewers out of the role of passive observers and into the role of producers is one of the hallmarks of twentieth-century art. This tendency can be found in practices and projects ranging from El Lissitzky's exhibition designs to Allan Kaprow's happenings, from minimalist objects to installation art. More recently, this kind of participatory art has gone so far as to encourage and produce new social relationships. Guy Debord's celebrated argument that capitalism fragments the social bond has become the premise for much relational art seeking to challenge and provide alternatives to the discontents of contemporary life. This publication collects texts that place this artistic development in historical and theoretical context.

Participation begins with writings that provide a theoretical framework for relational art, with essays by Umberto Eco, Bertolt Brecht, Roland Barthes, Peter Bürger, Jen-Luc Nancy, Edoaurd Glissant, and Félix Guattari, as well as the first translation into English of Jacques Rancière's influential "Problems and Transformations in Critical Art." The book also includes central writings by such artists as Lygia Clark and Hélio Oiticica, Joseph Beuys, Augusto Boal, Felix Gonzalez-Torres, Thomas Hirschhorn, and Rirkrit Tiravanija. And it features recent critical and curatorial debates, with discussions by Lars Bang Larsen, Nicolas Bourriaud, Hal Foster, and Hans-Ulrich Obrist.

Copublished with Whitechapel Art Gallery, London.
Price: $14.20 [Notify me when price goes down.]

“The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table.”
–Keith Ferrazzi, author of Never Eat Alone

In today’s fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, How to Wow, she shares her strategies for making your mark in business and in life.

Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors–even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?

Inside, you’ll learn how to

• leave a lasting impression with a simple introduction
• effectively employ the twelve most persuasive words in the English language and command the stage, boardroom, or lunch table
• read nonverbal responses accurately–and shift negative ones immediately
• motivate your team under deadline
• interview fearlessly and flawlessly
• write the perfect pitch, résumè, cover letter, or e-mail
• deliver speeches that bring people to their feet
• transform a PowerPoint presentation into a powerful success

With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones’s guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, How to Wow will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime..
Price: $11.00 [Notify me when price goes down.]

Don't let the audience snooze through any of your presentations! How do you keep an audience from becoming bored or restless during a presentation? Find out with The Big Book of Presentation Games.

Each game in The Big Book of Presentation Games is fast, fun, creative, and easy-to-read, and easy-to-lead, and costs little or nothing. Categories also include: great session-openers; icebreakers; climate-setting games; practical jokes and tricks; audience brainteasers; motivation activities; memorable closing activities; and much more!

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Price: $8.00 [Notify me when price goes down.]

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you..
Price: $12.47 [Notify me when price goes down.]

Praise for the Second Edition

"Croteau and Hoynes have written the clearest, most comprehensive, and useful textbook I’ve seen on the media, American Society, and their interconnections As sage as it is thoroughgoinga, it serves as an encyclopedic reference book as well as a cogent summation of what scholars know. My congratulations to the authors."

-- Todd Gitlin, Columbia University

"The most comprehensive and insightful book on the role of media in life and society. If students, scholars, and all those concerned about our culture had to pick one book to enlighten and inform them, this would be the book."

-- George Gerbner, Bell Atlantic Professor of Telecommunication, Temple University

In a society saturated by mass media, from newspapers and magazines, television and radio, to digital video projects and the worldwide web, most students possess a great deal of media knowledge and experience before they ever enter the classroom. What they often lack, however, is a broader framework for understanding the relationship between media and society. Media/Society: Industries, Images, and Audiences provides that context and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media.

The first two editions of Media/Society introduced thousands of students to a sociologically informed analysis of the media process. The Third Edition builds on this success with revised Internet resources, the latest data on the media industry, new examples from the independent media sector, and updated discussions of media policy, online media, and independent media. Media/Society is unique among media texts in that it offers:

• A sociological approach that examines overarching relationships between the various components of the media process—the industry, its products, audiences, technology, and the broader social world
• An integrated study of mass media that looks at media technologies, collective influences, and connections between mass media issues that are often treated as separate
• An examination of how economic and political constraints affect the media and how audiences actively construct their own interpretations of media messages

Media/Society: Industries, Images and Audiences, Third Edition engages the reader with accessible analyses that are historically grounded but draw upon current media debates such as regulation of the Internet, concentration of media ownership, portrayals of gays in the media, and the growth of global media. Media/Society an outstanding text for courses in mass media and sociology.

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Price: $35.69 [Notify me when price goes down.]

Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:

* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites.
Price: $4.99 [Notify me when price goes down.]