Books about Behavior from Amazon.com

Amazon Guest Review: Stephen Hawking
Published in 1988, Stephen Hawking's A Brief History of Time became perhaps one of the unlikeliest bestsellers in history: a not-so-dumbed-down exploration of physics and the universe that occupied the London Sunday Times bestseller list for 237 weeks. Later successes include 1995's A Briefer History of Time, The Universe in a Nutshell, and God Created the Integers: The Mathematical Breakthroughs that Changed History. Stephen Hawking is Lucasian Professor of Mathematics at the University of Cambridge.

In The Drunkard's Walk Leonard Mlodinow provides readers with a wonderfully readable guide to how the mathematical laws of randomness affect our lives. With insight he shows how the hallmarks of chance are apparent in the course of events all around us. The understanding of randomness has brought about profound changes in the way we view our surroundings, and our universe. I am pleased that Leonard has skillfully explained this important branch of mathematics. --Stephen Hawking

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Price: $14.54 [Notify me when price goes down.]

Anyone who has dealt with a strong-willed child knows that it is no easy task to turn bad behavior around. But the popularity of TV programs like Supernanny and Nanny 911 shows that parents have had it up to here and are ready to try anything to get their children to behave. Bestselling author and psychologist Dr. Kevin Leman is here to help. Have a New Kid by Friday shows parents how to reverse negative behavior in their children--fast! With his signature wit and encouragement, Dr. Leman offers hope and real, practical, doable strategies for regaining control and becoming the parents they always wanted to be. Focusing on changing a child's attitude, behavior, and character, it contains chapters for each day of the week and a special section with advice on everything from rolling eyes to sibling rivalry to talking back to punching walls and much, much more. This large section of more than 100 specific topics is indexed, allowing parents to flip immediately to any areas of concern for witty, straightforward, and gutsy plans of action. EXCERPT FROM CATALOG I've got news for you. Since the beginning of time, kids have been unionized, and they've got a game plan to drive you bonkers. Don't believe it? Take a look around….In today's society, kids even shorter than a yardstick are calling the shots. Some hedonistic little suckers of the ankle-biter battalion have even graduated to emeritus status and are holding down the hormone group division. Then there's the already-adult children who return home to your cozy little nest and stay and stay and stay…. You know all about that. If you picked up this book, you picked it up for a reason. You'd like to see a few things--or maybe many--change in your house. You may have small concerns, or big concerns, about your child at this point.… I'll be blunt. You got a big job to do as a parent, and a short window to do it in. If you believe that you, as a parent, are to be in healthy authority over your child, this book is for you. If you don't believe that you, as a parent, are to be in healthy authority over your child, put this book down right now and buy another.… But I've got a Midas muffler guarantee for you. If you stick to the simple strategies in this book--strategies that any parent can carry out--you'll have a new kid by Friday. You can have a great kid, and you can be a great parent. Your relationship with your child can change in just one week..
Price: $11.00 [Notify me when price goes down.]

Amazon Best of the Month, April 2008: Debit or credit? Paper or plastic? Lease or buy? Public or private school? Have you made the right choices? Probably not, according to the important new research on the science of choice. In clear and entertaining style, Nudge: Improving Decisions About Health, Wealth, and Happiness provides a crash course on how and why humans are prone to make bad choices, and what we can do about it. Through dozens of eye-opening examples, authors Richard Thaler and Cass Sunstein demonstrate how "choice architecture"--a fancy term for the particular scenario or context in which we are asked to make a decision--can actually nudge us toward making better decisions. More importantly, the authors show that by putting the right "nudges" in place, choice architects (who range from cafeteria managers to divorce lawyers) can substantially improve just about everything important to us, from our retirement savings to the health of our planet, without removing our range of options. Recommended for fans and foes of Freakonomics and Predictably Irrational. --Lauren Nemroff

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Bonus Excerpts from Nudge

Who Needs to Nudge?
Just what are "nudges"? And who needs to know about them? Learn more in this special excerpt.

Ready for More?
Read a sample chapter to see which dozen nudges the authors would most recommend for improving everyday life.

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Questions for Richard Thaler and Cass Sunstein

Amazon.com: What do you mean by "nudge" and why do people sometimes need to be nudged?

Thaler and Sunstein: By a nudge we mean anything that influences our choices. A school cafeteria might try to nudge kids toward good diets by putting the healthiest foods at front. We think that it's time for institutions, including government, to become much more user-friendly by enlisting the science of choice to make life easier for people and by gentling nudging them in directions that will make their lives better.

Amazon.com: What are some of the situations where nudges can make a difference?

Thaler and Sunstein: Well, to name just a few: better investments for everyone, more savings for retirement, less obesity, more charitable giving, a cleaner planet, and an improved educational system. We could easily make people both wealthier and healthier by devising friendlier choice environments, or architectures.

Amazon.com: Can you describe a nudge that is now being used successfully?

Thaler and Sunstein: One example is the Save More Tomorrow program. Firms offer employees who are not saving very much the option of joining a program in which their saving rates are automatically increased whenever the employee gets a raise. This plan has more than tripled saving rates in some firms, and is now offered by thousands of employers.

Amazon.com: What is "choice architecture" and how does it affect the average person's daily life?

Thaler and Sunstein: Choice architecture is the context in which you make your choice. Suppose you go into a cafeteria. What do you see first, the salad bar or the burger and fries stand? Where's the chocolate cake? Where's the fruit? These features influence what you will choose to eat, so the person who decides how to display the food is the choice architect of the cafeteria. All of our choices are similarly influenced by choice architects. The architecture includes rules deciding what happens if you do nothing; what's said and what isn't said; what you see and what you don't. Doctors, employers, credit card companies, banks, and even parents are choice architects.

We show that by carefully designing the choice architecture, we can make dramatic improvements in the decisions people make, without forcing anyone to do anything. For example, we can help people save more and invest better in their retirement plans, make better choices when picking a mortgage, save on their utility bills, and improve the environment simultaneously. Good choice architecture can even improve the process of getting a divorce--or (a happier thought) getting married in the first place!

Amazon.com: You are very adamant about allowing people to have choice, even though they may make bad ones. But if we know what's best for people, why just nudge? Why not push and shove?

Thaler and Sunstein: Those who are in position to shape our decisions can overreach or make mistakes, and freedom of choice is a safeguard to that. One of our goals in writing this book is to show that it is possible to help people make better choices and retain or even expand freedom. If people have their own ideas about what to eat and drink, and how to invest their money, they should be allowed to do so.

Amazon.com: You point out that most people spend more time picking out a new TV or audio device than they do choosing their health plan or retirement investment strategy? Why do most people go into what you describe as "auto-pilot mode" even when it comes to making important long-term decisions?

Thaler and Sunstein: There are three factors at work. First, people procrastinate, especially when a decision is hard. And having too many choices can create an information overload. Research shows that in many situations people will just delay making a choice altogether if they can (say by not joining their 401(k) plan), or will just take the easy way out by selecting the default option, or the one that is being suggested by a pushy salesman.

Second, our world has gotten a lot more complicated. Thirty years ago most mortgages were of the 30-year fixed-rate variety making them easy to compare. Now mortgages come in dozens of varieties, and even finance professors can have trouble figuring out which one is best. Since the cost of figuring out which one is best is so hard, an unscrupulous mortgage broker can easily push unsophisticated borrowers into taking a bad deal.

Third, although one might think that high stakes would make people pay more attention, instead it can just make people tense. In such situations some people react by curling into a ball and thinking, well, err, I'll do something else instead, like stare at the television or think about baseball. So, much of our lives is lived on auto-pilot, just because weighing complicated decisions is not so easy, and sometimes not so fun. Nudges can help ensure that even when we're on auto-pilot, or unwilling to make a hard choice, the deck is stacked in our favor.

Amazon.com: Are we humans just poorly adapted for making sound judgments in an increasingly fast-paced and complex world? What can we do to position ourselves better?

Thaler and Sunstein: The human brain is amazing, but it evolved for specific purposes, such as avoiding predators and finding food. Those purposes do not include choosing good credit card plans, reducing harmful pollution, avoiding fatty foods, and planning for a decade or so from now. Fortunately, a few nudges can help a lot. A few small hints: Sign up for automatic payment plans so you don't pay late fees. Stop using your credit cards until you can pay them off on time every month. Make sure you're enrolled in a 401(k) plan. A final hint: Read Nudge.

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Price: $13.25 [Notify me when price goes down.]

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

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Price: $13.00 [Notify me when price goes down.]

Fans of the National Geographic Channel's The Dog Whisperer with Cesar Millan will be grateful for Cesar's Way, an accessible guide to help new and current dog owners better understand the needs of their beloved pets. If you are not yet a fan, try to catch a couple of episodes of the remarkable show--you will be amazed, impressed, and motivated to create a healthier, more fulfilling relationship with your dog. In Cesar's Way, Cesar explains that dogs are not complicated, and despite what various owners think--not human. They rely on three key elements in their lives: exercise, discipline, and affection (in that order). "Problem dogs" can be attributed to "problem owners," owners who don't understand and misinterpret their dog's behavior. Cesar's Way is really a training program for dog owners, with chapters devoted to understanding the "power of the pack," taking responsibility for "how we screw up our dogs," and learning how to manage aggression. Cesar's book (a must-have for new and old dog owners) moves beyond basic obedience school techniques, and teaches owners how to change unwanted behavior by better understanding their "best friends." --Daphne Durham

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Exclusive Video from Cesar Millan

Watch the video

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Watch a Clip from the Show

Watch Cesar in action in this clip of The Dog Whisperer with Cesar Millan, courtesy of the National Geographic Channel. Or, tune in on Friday nights, at 8 p.m. ET/PT.

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Cesar Millan's Top 5 Tips for Going to the Dog Park

1. Make sure your dog is spayed or neutered, has all her shots, and is in good health. Under no circumstances should you bring a sick dog to a dog park!

2. Do not use the dog park as a substitute for the walk! If you drive to the park, leave your car a block away and take your dog on a vigorous walk of at least thirty-five minutes to drain some of her energy. Never take an over-excited dog to the park.

3. While at the park, don't "punch out" on your calm-assertive leadership. Be aware of your dog at all times, and take responsibility for her behavior.

4. A calm-submissive dog will not attract another dog's aggression--but an excited dog, a weak, timid dog, or an aggressive dog can become a fight-magnet.

5. Know your dog! If your dog has poor social skills, is overly fearful or is dog aggressive, or if you have not yet established your calm-assertive leadership with your dog, find a more controlled way to introduce her to the company of other dogs, such as "play dates" with one or two other dog owners.

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Price: $7.48 [Notify me when price goes down.]

Bestselling author Cesar Millan takes his principles of dog psychology a step further, showing you how to develop the calm-assertive energy of a successful pack leader and use it to improve your dog’s life–and your own.

Filled with practical tips and techniques as well as real-life success stories from his clients (including the Grogan family, owners of Marley from Marley & Me) and his popular television show Dog Whisperer with Cesar Millan, Cesar helps you understand and read your dog’s energy as well as your own so that you can move beyond just correcting behavioral issues and take your connection with your dog to the next level.

The principles of calm-assertive energy will help you become a better pack leader in every area of your life, improving your relationships with friends, family, and coworkers.

In addition, Cesar addresses several important issues for the first time, including what you need to know about the major dog behavior tools available and the difference between “personality” and “instability.”

Ultimately, what emerges from Be the Pack Leader are both happier dogs and happier, more centered owners..
Price: $15.83 [Notify me when price goes down.]

Arguably the best book ever on what is increasingly becoming the science of persuasion Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended..
Price: $9.49 [Notify me when price goes down.]

It lurks in the corner of our imagination, almost beyond our ability to see it: the possibility that a tear in the fabric of life could open up without warning, upending a house, a skyscraper, or a civilization

Today, nine out of ten Americans live in places at significant risk of earthquakes, hurricanes, tornadoes, terrorism, or other disasters. Tomorrow, some of us will have to make split-second choices to save ourselves and our families. How will we react? What will it feel like? Will we be heroes or victims? Will our upbringing, our gender, our personality–anything we’ve ever learned, thought, or dreamed of–ultimately matter?
    
Amanda Ripley, an award-winning journalist for Time magazine who has covered some of the most devastating disasters of our age, set out to discover what lies beyond fear and speculation. In this magnificent work of investigative journalism, Ripley retraces the human response to some of history’s epic disasters, from the explosion of the Mont Blanc munitions ship in 1917–one of the biggest explosions before the invention of the atomic bomb–to a plane crash in England in 1985 that mystified investigators for years, to the journeys of the 15,000 people who found their way out of the World Trade Center on September 11, 2001. Then, to understand the science behind the stories, Ripley turns to leading brain scientists, trauma psychologists, and other disaster experts, formal and informal, from a Holocaust survivor who studies heroism to a master gunfighter who learned to overcome the effects of extreme fear.

Finally, Ripley steps into the dark corners of her own imagination, having her brain examined by military researchers and experiencing through realistic simulations what it might be like to survive a plane crash into the ocean or to escape a raging fire.
    
Ripley comes back with precious wisdom about the surprising humanity of crowds, the elegance of the brain’s fear circuits, and the stunning inadequacy of many of our evolutionary responses. Most unexpectedly, she discovers the brain’s ability to do much, much better, with just a little help.

The Unthinkable escorts us into the bleakest regions of our nightmares, flicks on a flashlight, and takes a steady look around. Then it leads us home, smarter and stronger than we were before..
Price: $14.05 [Notify me when price goes down.]

When Charla Muller’s husband turned 40, she gave him something memorable. Sex. Every day. For an entire year.

The Mullers had a solid marriage and two wonderful children, but over the years sex had fallen low on their to-do list. The lack of intimacy wasn’t causing them to drift apart, exactly, but their connection didn’t seem as great as it could be. Charla decided she couldn’t go on pretending the relationship they once had wasn’t important.

The couple would embark on a year of scheduled sex, falling over Tonka trucks and piles of laundry in an effort to make time for each other. There were obstacles along the way (work implosions, faking it) and questions came to light. Will sex every day strengthen a marriage, or reveal the cracks? Pull a couple together or drive them apart? Does good sex (even mediocre sex) make up for things that aren’t so good?.
Price: $9.04 [Notify me when price goes down.]