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Conquering Your Child's Chronic Pain: A Pediatrician's Guide for Reclaiming a Normal Childhood
From a renowned expert in the field, a parent's guide to managing their child's chronic pain—to give back normal life to the 1 in 5 children for whom pain is a serious problem. A child's chronic pain undermines school performance and social and emotional health, erodes finances, and devastates the family. This book reveals what parents can do to alleviate their child's pain on a daily basis. Dr. Zeltzer's clinic is renowned for treatment of pediatric pain stemming from headaches, arthritis, irritable bowel syndrome; fibromyalgia, and more, via a multidisciplinary approach including specialists in psychiatry, hypnotherapy, yoga, acupuncture, biofeedback, and others. Based on more than 30 years study, Dr. Zeltzer offers ways to take control of the pain and ultimately become pain-free. She explains how to tell if the pain has become chronic, soothe the nervous system, reactivate the body's natural pain control mechanisms, which medications are most effective, breathing, muscle relaxation and visualization techniques, how to reduce parents' guilt and much more. It is never too late to treat pain in children, no matter how long it has lasted, says Dr. Zeltzer. Her book offers help and hope to families desperately in need. .
Price: $6.31
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Brand Medicine: The Role of Branding in the Pharmaceutical Industry
As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution-focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behavior, access to information, freedom of choice, and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting-edge thinking on this area and lessons for anyone involved in brand development and management..
Price: $59.92
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Blackett: Physics, War, and Politics in the Twentieth Century
" This is a lively and compact biography of P. M. S. Blackett, one of the most brilliant and controversial physicists of the twentieth century. Nobel laureate, leader of operational research during the Second World War, scientific advisor to the British government, President of the Royal Society, member of the House of Lords, Blackett was also denounced as a Stalinist apologist for opposing American and British development of atomic weapons, subjected to FBI surveillance, and named as a fellow traveler on George Orwell's infamous list. His service as a British Royal Navy officer in the First World War prepared Blackett to take a scientific advisory role on military matters in the mid-1930s. An international leader in the experimental techniques of the cloud chamber, he was a pioneer in the application of magnetic evidence for the geophysical theory of continental drift. But his strong political stands made him a polarizing influence, and the decisions he made capture the complexity of living a prominent twentieth-century scientific life. ".
Price: $22.00
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Thomas Morris Chester, Black Civil War Correspondent (Da Capo Paperback)
In 1864 the Philadelphia Press commissioned Thomas Morris Chester, son of an ex-slave to cover the activities of black troops on the Virginia front. The only black correspondent for a major daily during the Civil War, Chester covered the crucial final year of the war around Richmond. His dispatches constitute the most sustained and extensive first-hand account of black soldiers in existence. As the war came to a close, Chester richly described the responses of Confederate troops and civilians to encounters with black soldiers, as he joined the black troops of the 25th Army Corps as they led the victorious Union forces into Richmond. In this volume, R.J.M. Blackett provides a concise biography of Chester and reproduces in annotated form his Civil War dispatches, which are remarkable for their detail and their graphic accounts of the destruction, the excitement and the liberation of theCivil War experience. .
Price: $12.84
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