Books about Blackshaw from Amazon.com

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer..
Price: $10.97 [Notify me when price goes down.]

Avant-Guide books live at the intersection of travel and style. Thorough and trustworthy, they feature dynamic prose, innovative design, and a brutally honest cosmopolitan perspective. Each new title in this boutique guidebook series is comprehensive in scope and includes authoritative reports on essential sights, as well as reviews of hip new restaurants, nightclubs, and hotels. From the Right Bank of the Seine, known for cabarets and panache, to the more bohemian Left Bank, with its famous cafes, universities, and art-house cinemas, the revised Avant-Guide Paris offers an in-depth exploration of the city's distinctive arrondissements. The guide covers "crucial Paris" - the best specialty museums, the "major shoppinghoods," the restaurant scene, daytrips to Versailles and Fontainebleau, and more. Entertaining features and original interviews with artists, musicians, filmmakers, chefs, fashion designers, and others offer the inside scoop on the city's cutting edge. Thoroughly tested full-color city, regional, and transport maps are included..
Price: $22.09 [Notify me when price goes down.]

As sport has developed into a global business, the importance of sports image rights as a marketing tool to promote individual sports persons, sports teams, clubs and even major sporting events themselves, has evolved to become a significant player in the multi-billion dollar sports industry around the world. This book provides a concise legal and practical overview of the creation, protection and enforcement of sports image rights in EU Member States, pre-May 2004. It also examines the sports image rights of Norway and Switzerland and looks comparatively at the USA. Each chapter is devoted to a review of the applicable legal rules on sports image rights in an individual country. A separate chapter deals with some of the fiscal aspects of the subject. In addition, where appropriate, practical matters, such as the contents of contracts, are also examined and explained..
Price: $148.00 [Notify me when price goes down.]

This timely book provides a concise but critical introduction to the work of a sociological phenomenon. After introducing the man, his major influences, and his special way of "thinking sociologically", Blackshaw traces the development of Bauman's project by identifying and explaining the two major shifts of emphasis in his work--the postmodern "turn" and the subsequent refocusing on "liquid" modernity. He also offers a clear and accessible guide to the key conceptual hinges that move the reader from one to the other, taking in the ideas of legislators and interpreters, ambivalence, seduction and repression, contingency, and fragmentation..
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This is the seventh edition of a 30-year collaboration between these two Nantucket bird icons. Bird comings and goings have changed over the years. Our planet is a bit warmer and Nantucket is becoming more gentrified on one hand and more forested on the other. If you are new to the island, the various birding trips described here will give you a chance to get out and enjoy many of the island’s unique birds. Old-timers find the bar-charts in the back an excellent way to know when to expect a particular bird. This book is a must for any birder. Whether in the bicycle basket or the door pocket of your car, you’ll want to have it near..
Price: $10.99 [Notify me when price goes down.]

Following several decades of popularity after the Second World War, the use of synthetic herbicides is now experiencing a backlash within the agriculture industry. The increase in organic farming and concerns about potential negative effects on human health and the environment is creating a demand for pesticide-free food and alternative weed management techniques. International research has now explored the potential, limitations and impacts of non-chemical alternatives and the effect of different strategies on the entire agro- or natural ecosystems.
Through the re-evaluation of techniques previously considered uneconomical or impractical, this text provides a comprehensive examination of non-chemical weed management..
Price: $90.00 [Notify me when price goes down.]