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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections. Tuned In shows readers how to stop guessing what consumers need and stop wasting time and money building, marketing, and selling solutions that the market doesn't value. This insightful book shows readers how to connect with their market in order to create products and services that truly resonate with people..
Price: $10.99
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Publication Manual of the American Psychological Association
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The Secret Life of Bees
In Sue Monk Kidd's The Secret Life of Bees, 14-year-old Lily Owen, neglected by her father and isolated on their Georgia peach farm, spends hours imagining a blissful infancy when she was loved and nurtured by her mother, Deborah, whom she barely remembers. These consoling fantasies are her heart's answer to the family story that as a child, in unclear circumstances, Lily accidentally shot and killed her mother. All Lily has left of Deborah is a strange image of a Black Madonna, with the words "Tiburon, South Carolina" scrawled on the back. The search for a mother, and the need to mother oneself, are crucial elements in this well-written coming-of-age story set in the early 1960s against a background of racial violence and unrest. When Lily's beloved nanny, Rosaleen, manages to insult a group of angry white men on her way to register to vote and has to skip town, Lily takes the opportunity to go with her, fleeing to the only place she can think of--Tiburon, South Carolina--determined to find out more about her dead mother. Although the plot threads are too neatly trimmed, The Secret Life of Bees is a carefully crafted novel with an inspired depiction of character. The legend of the Black Madonna and the brave, kind, peculiar women who perpetuate Lily's story dominate the second half of the book, placing Kidd's debut novel squarely in the honored tradition of the Southern Gothic. --Regina Marler.
Price: $5.00
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A Whole New Mind: Why Right-Brainers Will Rule the Future
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment-and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here..
Price: $6.99
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The Elements of Style (Coyote Canyon Press Classics)
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Adobe Photoshop CS3 Classroom in a Book
This thorough, self-paced guide to Adobe Photoshop CS3--written by the experts at Adobe Systems' is ideal for beginning users who want to learn key Photoshop concepts and techniques, while readers who already have some experience with Photoshop can use this book to learn Photoshop CS3's more advanced features and newest tools. Using clear, step-by-step, project-based lessons, each chapter walks readers through the creation of a specific project, with each chapter building on the reader's growing knowledge of the program, while review questions at the end of each chapter reinforce the skills learned in each lesson. Photoshop CS3, long the industry standard for digital imaging software, offers plenty of new features and enhancements for creative professionals and digital photographers alike. Users can enjoy unrivaled editing with non-destructive Smart Filters, improved curves, and adjustable cloning and healing with Preview Overlay. Increase productivity with Photoshop CS3's streamlined interface and new Photoshop Lightroom " integration. Anyone who wants to create a composite will benefit from the revamped Photomerge® tool, which lets you apply automatic layer alignment and blending to your images, while the new Quick Selection tool lets you select pixels not just by color, but by texture and shape as well. And digital photographers will be pleased to know that they can now process multiple Camera Raw images in a fraction of the time it used to take. Educational instructor notes—created to help teachers plan, organize, and time their lessons—are available for this book (and for other Classroom in a Book titles) at www.peachpit.com/instructorresources. .
Price: $29.95
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On Writing
Short and snappy as it is, Stephen King's On Writing really contains two books: a fondly sardonic autobiography and a tough-love lesson for aspiring novelists. The memoir is terrific stuff, a vivid description of how a writer grew out of a misbehaving kid. You're right there with the young author as he's tormented by poison ivy, gas-passing babysitters, uptight schoolmarms, and a laundry job nastier than Jack London's. It's a ripping yarn that casts a sharp light on his fiction. This was a child who dug Yvette Vickers from Attack of the Giant Leeches, not Sandra Dee. "I wanted monsters that ate whole cities, radioactive corpses that came out of the ocean and ate surfers, and girls in black bras who looked like trailer trash." But massive reading on all literary levels was a craving just as crucial, and soon King was the published author of "I Was a Teen-Age Graverobber." As a young adult raising a family in a trailer, King started a story inspired by his stint as a janitor cleaning a high-school girls locker room. He crumpled it up, but his writer wife retrieved it from the trash, and using her advice about the girl milieu and his own memories of two reviled teenage classmates who died young, he came up with Carrie. King gives us lots of revelations about his life and work. The kidnapper character in Misery, the mind-possessing monsters in The Tommyknockers, and the haunting of the blocked writer in The Shining symbolized his cocaine and booze addiction (overcome thanks to his wife's intervention, which he describes). "There's one novel, Cujo, that I barely remember writing." King also evokes his college days and his recovery from the van crash that nearly killed him, but the focus is always on what it all means to the craft. He gives you a whole writer's "tool kit": a reading list, writing assignments, a corrected story, and nuts-and-bolts advice on dollars and cents, plot and character, the basic building block of the paragraph, and literary models. He shows what you can learn from H.P. Lovecraft's arcane vocabulary, Hemingway's leanness, Grisham's authenticity, Richard Dooling's artful obscenity, Jonathan Kellerman's sentence fragments. He explains why Hart's War is a great story marred by a tin ear for dialogue, and how Elmore Leonard's Be Cool could be the antidote. King isn't just a writer, he's a true teacher. --Tim Appelo.
Price: $3.83
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The Artist's Way: A Spiritual Path to Higher Creativity [10th Anniversary Edition]
With the basic principle that creative expression is the natural direction of life, Julia Cameron and Mark Bryan lead you through a comprehensive twelve-week program to recover your creativity from a variety of blocks, including limiting beliefs, fear, self-sabotage, jealousy, guilt, addictions, and other inhibiting forces, replacing them with artistic confidence and productivity. This book links creativity to spirituality by showing how to connect with the creative energies of the universe, and has, in the four years since its publication, spawned a remarkable number of support groups for artists dedicated to practicing the exercises it contains. .
Price: $7.24
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The Chicago Manual of Style
The Fifteenth Edition is available in book form, on CD-ROM for Windows, and as a subscription Website. The same content from The Chicago Manual of Style is in all three versions
In the 1890s, a proofreader at the University of Chicago Press prepared a single sheet of typographic fundamentals intended as a guide for the University community. That sheet grew into a pamphlet, and the pamphlet grew into a book—the first edition of the Manual of Style, published in 1906. Now in its fifteenth edition, The Chicago Manual of Style—the essential reference for authors, editors, proofreaders, indexers, copywriters, designers, and publishers in any field—is more comprehensive and easier to use than ever before. Those who work with words know how dramatically publishing has changed in the past decade, with technology now informing and influencing every stage of the writing and publishing process. In creating the fifteenth edition of the Manual, Chicago's renowned editorial staff drew on direct experience of these changes, as well as on the recommendations of the Manual's first advisory board, composed of a distinguished group of scholars, authors, and professionals from a wide range of publishing and business environments. Every aspect of coverage has been examined and brought up to date—from publishing formats to editorial style and method, from documentation of electronic sources to book design and production, and everything in between. In addition to books, the Manual now also treats journals and electronic publications. All chapters are written for the electronic age, with advice on how to prepare and edit manuscripts online, handle copyright and permissions issues raised by technology, use new methods of preparing mathematical copy, and cite electronic and online sources. A new chapter covers American English grammar and usage, outlining the grammatical structure of English, showing how to put words and phrases together to achieve clarity, and identifying common errors. The two chapters on documentation have been reorganized and updated: the first now describes the two main systems preferred by Chicago, and the second discusses specific elements and subject matter, with examples of both systems. Coverage of design and manufacturing has been streamlined to reflect what writers and editors need to know about current procedures. And, to make it easier to search for information, each numbered paragraph throughout the Manual is now introduced by a descriptive heading. Clear, concise, and replete with commonsense advice, The Chicago Manual of Style, fifteenth edition, offers the wisdom of a hundred years of editorial practice while including a wealth of new topics and updated perspectives. For anyone who works with words, whether on a page or computer screen, this continues to be the one reference book you simply must have. What's new in the Fifteenth Edition: * Updated material throughout to reflect current style, technology, and professional practice * Scope expanded to include journals and electronic publications * Comprehensive new chapter on American English grammar and usage by Bryan A. Garner (author of A Dictionary of Modern American Usage) * Updated and rewritten chapter on preparing mathematical copy * Reorganized and updated chapters on documentation, including guidance on citing electronic sources * Streamlined coverage of current design and production processes, with a glossary of key terms * Descriptive headings on all numbered paragraphs for ease of reference * New diagrams of the editing and production processes for both books and journals, keyed to chapter discussions * New, expanded Web site with special tools and features for Manual users at www.chicagomanualofstyle.org. .
Price: $31.55
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