|
|
|
For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.” .
Price: $11.87
[ Notify me when price goes down.]
|
|
Petretti's Coca-Cola Collectibles Price Guide
Petretti's Coca-Cola Collectibles Price Guide has been called the “bible” of Coca-Cola collectibles—and with good reason! This impressive 11th edition of the hobby's standard reference depicts, describes, and values more Coca-Cola Company marketing, advertising, and promotional items than any other published source. The new volume covers items produced from the 1880s through the 1960s, and includes 96 full-color pages; photos and descriptions of previously undocumented items; up-to-date pricing information; and revised guidelines for collectors. Allan Petretti, long regarded as the foremost authority on the subject, has combined years of experience in the hobby with his proven expertise as a Coca-Cola collectibles dealer and auctioneer to provide the collecting community with the up-to-date information needed to keep pace with this popular and fast-growing hobby. - Current market prices for every item depicted and described
- New color sections featuring trays, calendars, and other highly sought after items
- Includes additional, recently found rare pieces not shown in any other collector guide
- Contains an expanded and improved bottles section
- New chapters include Coca-Cola candy and Coke's “Diamond Design” from the 1960s
- Offers new guidelines for grading and evaluating Coca-Cola items.
Price: $26.99
[Notify me when price goes down.]
|
|
Classic Cooking With Coca-Cola
|
|
Thirst: Fighting the Corporate Theft of Our Water
Out of sight of most Americans, global corporations like Nestlé, Suez, and Veolia are rapidly buying up our local water sources—lakes, streams, and springs—and taking control of public water services In their drive to privatize and commodify water, they have manipulated and bought politicians, clinched backroom deals, and subverted the democratic process by trying to deny citizens a voice in fundamental decisions about their most essential public resource. The authors' PBS documentary Thirst showed how communities around the world are resisting the privatization and commodification of water. Thirst, the book, picks up where the documentary left off, revealing the emergence of controversial new water wars in the United States and showing how communities here are fighting this battle, often against companies headquartered overseas. Read a review...http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/03/18/RVGS9OHPKT1.DTL.
Price: $14.00
[Notify me when price goes down.]
|
|
The Sparkling Story of Coca-Cola: An Entertaining History Including Collectibles, Coke Lore, and Calendar Girls
|
|
The Real Thing: Truth and Power at the Coca-Cola Company
Coca-Cola has become such a ubiquitous American symbol such that it's often hard to distinguish where mere substance ends (its formula is a secret as closely held as military stealth technology) and its seductively overwhelming marketing begins. But in the 1980s and '90s, Coke's new corporate management evolved it from a reliable, if sometimes stodgy, icon of American industry into one of the hottest stocks in a notoriously overheated bull market. That explosive corporate evolution is the focus of veteran NY Times beverage industry reporter Constance Hays' cautionary business history. Eschewing strict chronology in favor of skillfully weaving in appropriate pieces of the company's complex legacy and unique coporate culture to underscore their impact on the contemporary story at hand, Hays carefully dissects a company billed in boom years as a virtual perpetual profit machine of boundless potential. Coke's growth was largely the product of Roberto Goizueta, the methodical, Cuban-born chemist who'd risen through the company's ranks and outflanked fellow veteran executive/personable "super salesman" Don Keough to become its CEO. Goizueta may have been able to rise above the hubris-fueled "New Coke" reformulation fiasco of the mid-80s, but his penchant for ruthless market expansion, corporate rejiggering and tight control of the company's operating details and financial numbers would also sow the seeds for the inevitable collapse that halved Coke's value. That implosion quickly took down successor CEO Doug Forrester--ironically the original financial architect of much of the company's remarkable boom. While this is largely a business history and not a cultural one, it's filled with a wealth of telling human details: corporate pressures exerted on family-owned Coke bottlers to sell out; an obscure academic/stock analyst whose curiosity helped unravel the company's financial secrets; Machiavellian corporate politics where one era's loser becomes another's cautious victor. --Jerry McCulley.
Price: $9.34
[ Notify me when price goes down.]
|
|
Warman's Coca Cola Collectibles: Identification And Price Guide (Warmans Coca Cola Collectibles)
-Full-color definitive resource to "The Real Thing" collectibles -Rooted in previous editions of Petretti's Coca-Cola Collectibles Price Guide, which has netted sales of $300,000+ -Speaks to novice and expert Coca-Cola collectors -- an estimated 500,000 in the U.S. One of the world's most recognizable brands is one a wildly popular category among collectors. Passionate collectors will discover tools to maintain and enhance collections, and learn more about the company's 120 year-old history, in this exciting book. Warman's Coca-Cola Collectibles: Identification and Price Guide features countless chapters of Coca-Cola's broad range of collectible items, and offers readers: -1,500 vivid color photos to help identify and assess items before purchasing or selling -Reliable market prices and detailed descriptions -Tips on spotting fakes and reproductions -- a potentially huge cost benefit to collectors In all, this exhaustive Coca-Cola reference features items from 1880s to 1960s including calendars, toys, serving trays, bottles and coolers..
Price: $12.13
[Notify me when price goes down.]
|
|
Warman's Coca-Cola Field Guide: Values and Identification (Warman's Field Guides)
Coca-Cola collectibles are among the most in-demand of any collectible area - and now the masses of dedicated collectors can reference the most affordable carry-along price guide on the market. Alan Peretti, the world's foremost expert on Coca-Cola collectibles, offers Warman's Coca-Cola Field Guide, with 1,000 price listings for bottles, trays, calendars, clocks, and hundreds of other items. The book features 300 brilliant color photos of the most collectible items on the market, as well as historical facts and tips on collecting. The convenient pocket-sized format makes this book essential for the Coca-Cola collector on the go. -1,000 price listings for Coca-Cola collectibles -300 full-color photos -Convenient portable size.
Price: $2.95
[Notify me when price goes down.]
|
|
|
|
|