Books about Consumers from Amazon.com

The economic tipping point for the United States is no longer theoretical It is a reality today. The country has gone from the world's largest creditor to its greatest debtor; the value of the dollar is sinking; domestic manufacturing is winding down - and these trends don't seem to be slowing. Peter Schiff casts a sharp, clear-sighted eye on these factors and explains what the possible effects may be and how investors can protect themselves. For more than a decade, Schiff has not only observed the U.S. economy, but also helped his clients reposition their portfolios to reflect his outlook. What he sees is a nation facing an economic storm brought on by growing federal, personal, and corporate debt, too-little savings, a declining dollar, and lack of domestic manufacturing.
Crash-Proof is an informed and informative warning of a looming period marked by sizeable tax hikes, loss of retirement benefits, double digit inflation, even - as happened recently in Argentina - the possible collapse of the middle class. However, Schiff does have a survival plan that can provide the protection that readers will need in the coming years..
Price: $15.58 [Notify me when price goes down.]

• Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
• Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?
• Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
• Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
• And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.

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Price: $13.00 [Notify me when price goes down.]

A radical synthesis of science and personal experience that advocates a sea change in the way we understand and confront cancer

When David Servan- Schreiber, a dedicated scientist and doctor, was diagnosed with brain cancer, it changed his life. Confronting what medicine knows about the illness, the little known workings of the body’s natural cancer-fighting capacities, and his own will to live, Servan-Schreiber found himself on a fifteen-year journey from disease and relapse into scientific exploration, and finally to health. Combining memoir with a clear explanation of what makes cancer cells thrive and what inhibits them, and describing both conventional and alternative ways to slow and prevent cancer, Anticancer is revolutionary in its clarity. It is a moving story of a doctor’s inner and outer search for healing; radical in its discussion of the environment, lifestyle, and trauma; and inspiring and cautionary in its certainty that cancer cells lie dormant in all of us—and we all must care for the “terrain” in which they exist.

Anticancer takes us on a serious journey and, ultimately, an empowering one. In the tradition of Michael Pollan, John Kabat- Zinn, Barbara Kingsolver, and Andrew Weil, Anticancer genuinely guides us to “a new way of life.”.
Price: $14.39 [Notify me when price goes down.]

The success stories speak for themselves in this book from money maestro Dave Ramsey. Instead of promising the normal dose of quick fixes, Ramsey offers a bold, no-nonsense approach to money matters, providing not only the how-to but also a grounded and uplifting hope for getting out of debt and achieving total financial health.

Ramsey debunks the many myths of money (exposing the dangers of cash advance, rent-to-own, debt consolidation) and attacks the illusions and downright deceptions of the American dream, which encourages nothing but overspending and massive amounts of debt. "Don't even consider keeping up with the Joneses," Ramsey declares in his typically candid style. "They're broke!"

The Total Money Makeover isn't theory. It works every single time. It works because it is simple. It works because it gets to the heart of the money problems: you.

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Price: $12.43 [Notify me when price goes down.]

Rich Dad, Poor Dad chronicles the story of the authors two dads, his own father, who wa the superintendent of education in Hawaii and who ended up dying penniless and his best friends father who dropped out of school at age 13 and went on to become one of the wealthiest men in Hawaii. Kiyosaki uses the story of these two men and their varying financial strategies to illustrate the need for a new financial paradigm in order to achieve financial success in the new millennium..
Price: $4.86 [Notify me when price goes down.]

More than one million hardcovers sold
Now available for the first time in paperback!

The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions

The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949.

Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.

Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

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Price: $4.00 [Notify me when price goes down.]

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Price: $10.82 [Notify me when price goes down.]

Are you getting deeper and deeper into debt while they make bigger and bigger profits? Not after you read...Debt Cure$ "They" Don't Want You To Know About!

In this new book, Kevin Trudeau blows the lid off the banking and credit card industries, exposing the greatest rip off of our citizens in this nation's history. The credit card industry is one of the most profitable industries in this country, but they don't want you to know it. You can fight back! You can apply Kevin's solutions to your debt problems, and keep more money in your pocket today. You can learn how to use credit to build wealth! Read Debt Cure$ and cure your debt forever.

You will learn:
- How the credit lending business is rigged against you!
- How the financial industry wants to keep you in debt!
- How the banks and credit card companies are making obscene profits off of you and how you can change that!
- How to reduce or possible totally eliminate your debt!
- How you could cut your payments in half!
- How to correct your credit with two magic words!
- How to improve your credit virtually overnight!
- How to get free money that you never have to pay back!
- Find out why the financial industry wants to keep you in debt.
- Turn bad debt into good credit.
- Create wealth through financial health..
Price: $14.68 [Notify me when price goes down.]

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Price: $10.75 [Notify me when price goes down.]