Books about Crossing from Amazon.com

Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry.

Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market.

Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone..
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Books & DVDs Workman Publishing Announcing Eating Well When You're Expecting, providing momsto- be with a realistic approach to navigating healthily and deliciously through the nine months of pregnancy???at home, in the office, over the holidays, in resta.
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(Book Jacket Status: Jacketed)

Available together in one volume for the first time, the three novels of Cormac McCarthy's award-winning and bestselling Border Trilogy constitute a genuine American epic.

Beginning with All the Pretty Horses and continuing through The Crossing and Cities of the Plain, McCarthy chronicles the lives of two young men coming of age in the Southwest and Mexico, poised on the edge of a world about to change forever. Hauntingly beautiful, filled with sorrow and humor, The Border Trilogy is a masterful elegy for the American frontier..
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Reiki is the ancient system of laying on of hands derived from Tibetan Buddhism. Transmitted by attunements from healer to healer, Reiki techniques have been demystified by Diane Stein, a Reiki master in practice since 1988. The author discusses the three degrees of Reiki and her experiences as a master teacher..
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The opening section of The Crossing, book two of the Border Trilogy, features perhaps the most perfectly realized storytelling of Cormac McCarthy's celebrated career. Like All the Pretty Horses, this volume opens with a teenager's decision to slip away from his family's ranch into Mexico. In this case, the boy is Billy Parham, and the catalyst for his trip is a wolf he and his father have trapped, but that Billy finds himself unwilling to shoot. His plan is to set the animal loose down south instead.

This is a McCarthy novel, not Old Yeller, and so Billy's trek inevitably becomes more ominous than sweet. It boasts some chilling meditations on the simple ferocity McCarthy sees as necessary for all creatures who aim to continue living. But Billy is McCarthy's most loving--and therefore damageable--character, and his story has its own haunted melancholy.

Billy eventually returns to his ranch. Then, finding himself and his world changed, he returns to Mexico with his younger brother, and the book begins meandering. Though full of hypnotically barren landscapes and McCarthy's trademark western-gothic imagery (like the soldier who sucks eyes from sockets), these latter stages become tedious at times, thanks partly to the female characters, who exist solely as ghosts to haunt the men.

But that opening is glorious, and the whole book finally transcends its shortcomings to achieve a grim and poignant grandeur. --Glen Hirshberg.
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It's deceptively simple: two bright young couples meet during the Depression and form an instant and lifelong friendship. "How do you make a book that anyone will read out of lives as quiet as these?" Larry Morgan, a successful novelist and the narrator of the story, poses that question many years after he and his wife, Sally, have befriended the vibrant, wealthy, and often troubled Sid and Charity Lang. "Where is the high life, the conspicuous waste, the violence, the kinky sex, the death wish?" It's not here. What is here is just as fascinating, just as compelling, as touching, and as tragic.

Crossing to Safety is about loyalty and survival in its most everyday form--the need to create bonds and the urge to tear them apart. Thirty-four years after their first meeting, when Larry and Sally are called back to the Langs' summer home in Vermont, it's as if for a final showdown. How has this friendship defined them? What is its legacy? Stegner offer answers in those small, perfectly rendered moments that make up lives "as quiet as these"--and as familiar as our own. --Sara Nickerson.
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