Books about Driving from Amazon.com

Would you be surprised that road rage can be good for society? Or that most crashes happen on sunny, dry days? That our minds can trick us into thinking the next lane is moving faster? Or that you can gauge a nation’s driving behavior by its levels of corruption? These are only a few of the remarkable dynamics that Tom Vanderbilt explores in this fascinating tour through the mysteries of the road.

Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the everyday activity of driving to uncover the surprisingly complex web of physical, psychological, and technical factors that explain how traffic works, why we drive the way we do, and what our driving says about us. Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He shows how roundabouts, which can feel dangerous and chaotic, actually make roads safer—and reduce traffic in the bargain. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots.

The car has long been a central part of American life; whether we see it as a symbol of freedom or a symptom of sprawl, we define ourselves by what and how we drive. As Vanderbilt shows, driving is a provocatively revealing prism for examining how our minds work and the ways in which we interact with one another. Ultimately, Traffic is about more than driving: it’s about human nature. This book will change the way we see ourselves and the world around us. And who knows? It may even make us better drivers.

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Price: $14.88 [Notify me when price goes down.]

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, "The Ultimate Question" shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book - and the one tool - no growth-minded leader can afford to miss..
Price: $13.32 [Notify me when price goes down.]

Mercy Watson brought home a real treat — a 2007 Theodor Seuss Geisel Honor! And now readers can collect a trio of her adventures in one beguiling boxed set.

Pig hero. Porcine wonder. Fan of toast with a great deal of butter on it. Mercy Watson’s disarming personality and hilarious hijinks are captivating early chapter-book readers everywhere. Now it’s easy to jumpstart a Mercy Watson collection with this enticing boxed set combining the first three adventures of the series: MERCY WATSON TO THE RESCUE (an American Library Association Notable Children’s Book), MERCY WATSON GOES FOR A RIDE (winner of a 2007 Theodor Seuss Geisel Honor), and MERCY WATSON FIGHTS CRIME..
Price: $13.48 [Notify me when price goes down.]

Family physician, research psychologist, and acclaimed author of Why Gender Matters, Leonard Sax reveals the truth about what's driving the decline of American boys--and what parents can do about it.

Something scary is happening to boys today. From kindergarten to college, they are less resilient and less ambitious than they were a mere twenty years ago. As for young men, it turns out the film Failure to Launch is not far from the truth. Fully one-third of men ages 22-34 are still living at home with their parents--about a 100 percent increase in the past twenty years. Boys nationwide are increasingly dropping out of school; fewer are going to college; and for the first time in American history, women are outnumbering men at undergraduate institutions three to two.

Parents, teachers, and mental health professionals are worried about boys. But until now, no one has come up with good reasons for their decline--and, more important, with workable solutions to reverse this troubling trend. Now, family physician and research psychologist Dr. Leonard Sax delves into the scientific literature and draws on his vast clinical experience to propose an entirely original view of why boys and young men are failing in school and at home. He argues that a combination of social, cultural, and biological factors is creating an environment that is literally toxic to boys, ranging from environmental estrogens to the over-prescription of ADHD drugs. And he presents practical solutions--from new ways of controlling boys' use of video games, to innovative (and workable) education reforms..
Price: $14.00 [Notify me when price goes down.]

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!

“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.”
—David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR

“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”

—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

 

“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

 

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

 

Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

 

BONUS DVD Packed with Tools and Resources

DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

 

The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

 

•   Identify and leverage new search engine marketing opportunities arising from social media
•   Align search engine marketing with your company’s evolving strategic and tactical goals
•   Implement programs that drive sustainable improvements— not counterproductive quick fixes
•   Systematically optimize your existing Web site search programs
•   Manage the unique marketing challenges associated with large sites
•   Create monthly scorecards and use them to drive improvement
•   Provide effective guidance to content developers and designers in language they’ll understand
•   Automate checking and reporting for every page on your site
•   Choose effective target keywords, optimize your content, and attract links
•   Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
•   Measure site-wide success rates across multiple systems and technologies
•   Hire the right SEO consultant—and avoid the wrong ones

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

 

 

Foreword xxv

Preface xxvii

Acknowledgments xxi

Part 1: The Basics of Search Marketing 1

Chapter 1: Why Search Marketing Is Important…and Difficult 3

Chapter 2: How Search Engines Work 31

Chapter 3: How Search Marketing Works 57

Chapter 4: How Searchers Work 81

Part 2: Develop Your Search Marketing Program 101

Chapter 5: Identify Your Web Site’s Goals 103

Chapter 6: Measure Your Web Site’s Success 119

Chapter 7: Measure Your Search Marketing Success 143

Chapter 8: Define Your Search Marketing Strategy 171

Chapter 9: Sell Your Search Marketing Proposal 199

Part 3: Execute Your Search Marketing Program 227

Chapter 10: Get Your Site Indexed 229

Chapter 11: Choose Your Target Keywords 267

Chapter 12: Optimize Your Content 293

Chapter 13: Attract Links to Your Site 337

Chapter 14: Optimize Your Paid Search Program 383

Chapter 15: Make Search Marketing Operational 447

Part 4: Beyond Search Marketing 477

Chapter 16: Explore New Media and Social Media 479

Chapter 17: Optimize Your Web Site Search 505

Chapter 18: What’s Next? 533

Glossary 551

Index 583

 

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Price: $30.82 [Notify me when price goes down.]

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.

The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.

Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal..
Price: $16.67 [Notify me when price goes down.]

Shave lap times or find a faster line through your favorite set of S-curves with professional race driver Ross Bentley as he shows you the quickest line from apex to apex! With tips and commentary from current race drivers, Bentley covers the vital techniques of speed, from visualizing lines to interpreting tire temps to put you in front of the pack. Includes discussion of practice techniques, chassis set-up, and working with your pit chief..
Price: $10.95 [Notify me when price goes down.]

A Santa Fe dad shares heartwarming, comic, often ludicrous tales of raising a family in this laugh-out-loud book perfect for anyone who enjoys the edgy humor of David Sedaris or the whimsical commentary of Dave Barry. Waxing both profound and profane on issues close to a father’s heart—from exploding diapers to toddler tantrums, from the horrors of dressing up as Frosty the Snowman to the moments that make a father proud—Robert Wilder brilliantly captures the joys and absurdities of being a parent today.

With an artist wife and two kids—a daughter, Poppy, and a son, London—Robert Wilder considers himself as open-minded as the next man. Yet even he finds himself parentally challenged when his toddler son, London, careens around the house in the buff or asks the kind of outrageous, embarrassing questions only a kid can ask. A high school teacher who sometimes refers to himself jokingly as Mister Mom (when his wife, Lala, is busy in her studio), Wilder shares warmly funny stories on everything from sleep deprivation to why school-sponsored charities can turn otherwise sane adults into blithering and begging idiots.

Whether trying to conjure up the perfect baby name (“Poppy” came to his wife’s mother in a dream) or hiring a Baby Whisperer to get some much-needed sleep, Wilder offers priceless life lessons on discipline, potty training, even phallic fiddling (courtesy of young London). He describes the perils of learning to live monodextrously (doing everything with one hand while carrying your child around with the other) and the joys of watching his daughter morph into a graceful, wise, unique little person right before his eyes.

By turns tender, irreverent, and hysterically funny, Daddy Needs a Drink is a hilarious and poignant tribute to his family by a man who truly loves being a father.


From the Hardcover edition..
Price: $6.70 [Notify me when price goes down.]

From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.

The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.

In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for

• Redesigning systems to co-create value with customers and connect all parts of a firm to this process
• Measuring individual behavior through smart analytics
• Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes
• Treating all involved individuals--customers, employees, investors, suppliers--as unique
• Working across cultures and time-zones in a seamless global network
• Building teams that are capable of providing high-quality, low-cost solutions rapidly

To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.

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Price: $9.50 [Notify me when price goes down.]