Books about Databased from Amazon.com

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings..
Price: $44.25 [Notify me when price goes down.]

Introduces every topic through the use of real world applications, using real data sets. Each section starts with a realistic data setting that illustrates the need for method introduced The data settings and other examples are then used to demonstrate the methods. Throughout the text students are encouraged to use graphical displays to get a feeling for the information contained in the sample data. These displays serve as a check on the reasonableness of the assumptions and a basis for preliminary inferences before the presentation of formal statistical methods. The organization allows maximum teaching flexibility: first 9 chapters form the books core, while remaining chapters can be covered according to the needs of a particular course..
Price: $26.50 [Notify me when price goes down.]

Offering suggestions for successfully using both Web-based and paper-based questionnaires, this practical handbook provides authoritative guidance for planning a survey project, and communicating the results to a variety of audiences..
Price: $28.00 [Notify me when price goes down.]

This text presents introductory statistics from the perspective of real-world situations, not from contrived examples and exercises Each section within a chapter starts with a realistic Data Setting illustrating the corresponding method. Throughout the text, students are encouraged to use graphic displays to get a feeling for the information contained in the sample data and to check the reasonableness of the corresponding assumptions..
Price: $4.47 [Notify me when price goes down.]