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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how… .
Price: $7.19
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The Verbally Abusive Man, Can He Change?: A Woman' Guide to Deciding Whether to Stay or Go
In this groundbreaking follow-up to her bestselling books The Verbally Abusive Relationship and Controlling People, Patricia Evans goes beyond identifying verbally abusive behaviors to prescribing a course of action for both victim and abuser. Coupling stories of abused women and abusive men from her own case studies, Evans gives you the tools you need to transform your relationship. Most important, she assures you that such a transformation is possible-given the right circumstances. Evans also helps you determine if your abuser really has changed-or if he's merely creating the illusion of change. And if he hasn't changed, Evans helps you decide whether it's time to leave the relationship-and what to do when it is. Combining practical applications and the latest clinical research with her trademark support and assurance, Evans shows you how to empower yourself, improve your relationship, and change your life for the better..
Price: $7.34
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Deciding What to Teach and Test: Developing, Aligning, and Auditing the Curriculum
Foreword by Larry E. Frase The classic book on curriculum alignmentupdated for the 21st century! This seminal text on developing, aligning, and auditing curriculum has now been reissued to achieve even greater impact. Since the early 1990s, Deciding What to Teach and Test has been a key component in curriculum alignment and professional development programs across the country. It is a powerful, up-to-date tool to help teachers become more involved in curriculum planning and practice. The Millennium Edition providesan updated perspective on improving student achievement with a new preface, foreword, and listing of recent research. Betty Steffy and The Video Journal of Education have joined with Fenwick W. English and Corwin Press to offer this Millennium Edition, a video companion, and a new Facilitator s Guide. Further background and depth to English s work is available in Developing, Aligning, and Auditing Curriculum, presented byThe Video Journal of Education. This videotape offers a powerful personal presentation by English as he illustrates how to maximize student achievement by aligning what is written, taught, and tested. To complete this extraordinary program, Betty Steffy s Curriculum Alignment: A Facilitator s Guide to Deciding What to Teach and Test offers a bridge between these two works. In it, Steffy shows educators how to create learning and staff development activities that apply and extend the ideas presented in the best-selling book and videotape. It s a valuable time-saving kit for the busy administratorand available in a variety of configurations to fit any program and budget. Purchase the individual book, Deciding What to Teach and Test, or the complete kit which includes the book, facilitator’s guide and video: theCurriculum Alignment Kit, ISBN: 0-8039-6848-5. .
Price: $19.03
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Deciding Who Leads: How Executive Recruiters Drive, Direct, and Disrupt the Global Search for Leadership Talent
Noted by Fast Company magazine as a recruiting expert with headhunting guru wisdom, McCool takes readers inside the secret world of executive recruiters: the most influential and elite group of management consultants operating in business today. The first book in 22+ years to take an investigative journalist's eye to the growing influence executive recruiters have on the world's corporations, Deciding Who Leads reveals how and why executive recruiters are truly at the center of the simmering public scrutiny on corporate scandals, outrageous executive hiring and golden parachute deals, globalization, outsourcing, and overall business performance..
Price: $13.95
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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how… .
Price: $8.68
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We, the Jury: Deciding the Scott Peterson Case
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Deciding to Sell Your Business: The Key to Wealth and Freedom
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Thinking and Deciding
Beginning with its first edition and through subsequent editions, Thinking and Deciding has established itself as the required text and important reference work for students and scholars of human cognition and rationality. In this, the fourth edition, Jonathan Baron retains the comprehensive attention to the key questions addressed in the previous editions - How should we think? What, if anything, keeps us from thinking that way? How can we improve our thinking and decision making? - and his expanded treatment of topics such as risk, utilitarianism, Baye's theorem, and moral thinking. With the student in mind, the fourth edition emphasizes the development of an understanding of the fundamental concepts in judgment and decision making. This book is essential reading for students and scholars in judgment and decision making and related fields, including psychology, economics, law, medicine, and business..
Price: $24.79
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