Books about Display from Amazon.com

On any given day, one out of four Americans opts for a quick and cheap meal at a fast-food restaurant, without giving either its speed or its thriftiness a second thought Fast food is so ubiquitous that it now seems as American, and harmless, as apple pie. But the industry's drive for consolidation, homogenization, and speed has radically transformed America's diet, landscape, economy, and workforce, often in insidiously destructive ways. Eric Schlosser, an award-winning journalist, opens his ambitious and ultimately devastating exposé with an introduction to the iconoclasts and high school dropouts, such as Harlan Sanders and the McDonald brothers, who first applied the principles of a factory assembly line to a commercial kitchen. Quickly, however, he moves behind the counter with the overworked and underpaid teenage workers, onto the factory farms where the potatoes and beef are grown, and into the slaughterhouses run by giant meatpacking corporations. Schlosser wants you to know why those French fries taste so good (with a visit to the world's largest flavor company) and "what really lurks between those sesame-seed buns." Eater beware: forget your concerns about cholesterol, there is--literally--feces in your meat.

Schlosser's investigation reaches its frightening peak in the meatpacking plants as he reveals the almost complete lack of federal oversight of a seemingly lawless industry. His searing portrayal of the industry is disturbingly similar to Upton Sinclair's The Jungle, written in 1906: nightmare working conditions, union busting, and unsanitary practices that introduce E. coli and other pathogens into restaurants, public schools, and homes. Almost as disturbing is his description of how the industry "both feeds and feeds off the young," insinuating itself into all aspects of children's lives, even the pages of their school books, while leaving them prone to obesity and disease. Fortunately, Schlosser offers some eminently practical remedies. "Eating in the United States should no longer be a form of high-risk behavior," he writes. Where to begin? Ask yourself, is the true cost of having it "your way" really worth it? --Lesley Reed.
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A timeless classic in how complex information should be presented graphically. The Strunk & White of visual design. Should occupy a place of honor--within arm's reach--of everyone attempting to understand or depict numerical data graphically. The design of the book is an exemplar of the principles it espouses: elegant typography and layout, and seamless integration of lucid text and perfectly chosen graphical examples. Very Highly Recommended..
Price: $27.88 [Notify me when price goes down.]

Blender is a free and open source 3D creation suite that is a real alternative to commercially available 3D design software A cross-platform software package with millions of downloads annually, Blender is now one of the world's most popular 3D design tools.

Although Blender is free, it's intended for design professionals and others motivated to become 3D artists. The Essential Blender will provide you with the knowledge you need to help integrate Blender into your work and begin to master its powerful creation tools.

If you've never tried 3D design before, an introductory chapter will familiarize you with relevant terminology and concepts. If you're already experienced with commercial 3D software, The Essential Blender will get you up to speed with Blender quickly. After a tour of Blender's 3D modeling, animation, and rendering capabilities, you'll learn how best to use Blender for these tasks:

Object manipulation and animation

Mesh and sculpt modeling and shape animation

Materials and texturing (including UV unwrapping)

Lighting and rendering

Particle animation

Character rigging and animation

Node-based composition

The book is modular in its approach, with each topic addressed independently and accompanied by hands-on tutorial sections.

The combined expertise of key members of the Blender community, coupled with the experience of editor Roland Hess, bring you The Essential Blender-the definitive guide to Blender. You'll find a wealth of 3D design information inside that will help you to unlock your artistic potential and get the most out of Blender.

Includes a Complete Version of Blender 2.44 on the CD-ROM. Covers Windows, Mac OS X, Linux (x86 and PowerPC), Solaris, FreeBSD, and IRIX..
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If you've ever paid off one credit card with another, thrown out a bill before opening it, or convinced yourself that buying at a two-for-one sale is like making money, then this silly, appealing novel is for you. In the opening pages of Confessions of a Shopaholic, recent college graduate Rebecca Bloomwood is offered a hefty line of credit by a London bank. Within a few months, Sophie Kinsella's heroine has exceeded the limits of this generous offer, and begins furtively to scan her credit-card bills at work, certain that she couldn't have spent the reported sums.

In theory anyway, the world of finance shouldn't be a mystery to Rebecca, since she writes for a magazine called Successful Saving. Struggling with her spendthrift impulses, she tries to heed the advice of an expert and appreciate life's cheaper pleasures: parks, museums, and so forth. Yet her first Saturday at the Victoria and Albert Museum strikes her as a waste. Why? There's not a price tag in sight.

It kind of takes the fun out of it, doesn't it? You wander round, just looking at things, and it all gets a bit boring after a while. Whereas if they put price tags on, you'd be far more interested. In fact, I think all museums should put prices on their exhibits. You'd look at a silver chalice or a marble statue or the Mona Lisa or whatever, and admire it for its beauty and historical importance and everything--and then you'd reach for the price tag and gasp, "Hey, look how much this one is!" It would really liven things up.

Eventually, Rebecca's uncontrollable shopping and her "imaginative" solutions to her debt attract the attention not only of her bank manager but of handsome Luke Brandon--a multimillionaire PR representative for a finance group frequently covered in Successful Saving. Unlike her opposite number in Bridget Jones's Diary, however, Rebecca actually seems too scattered and spacey to reel in such a successful man. Maybe it's her Denny and George scarf. In any case, Kinsella's debut makes excellent fantasy reading for the long stretches between white sales and appliance specials. --Regina Marler.
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Crafting a perfect rendering in 3D software means nailing all the details And no matter what software you use, your success in creating realistic-looking illumination, shadows and textures depends on your professional lighting and rendering techniques. In this lavishly illustrated new edition, Pixar's Jeremy Birn shows you how to:

• Master Hollywood lighting techniques to produce professional results in any 3D application
• Convincingly composite 3D models into real-world environments
• Apply advanced rendering techniques using subsurface scattering, global illumination, caustics, occlusion, and high dynamic range images
• Design realistic materials and paint detailed texture maps
• Mimic real-life camera properties such as f-stops, exposure times, depth-of-field, and natural color temperatures for photorealistic renderings
• Render in multiple passes for greater efficiency and creative control
• Understand production pipelines at visual effects and animation studios
• Develop your lighting reel to get a job in the industry
  

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Understand concepts, create perfect designs, and manage every stage of a project with this thorough guide to Autodesk's powerful civil engineering software. Authored by experts with close ties to Autodesk and the Civil 3D community, it features an in-depth, tutorial-based approach grounded in real-world examples so that you get the very most out of Civil 3D. This practical guide focuses squarely on how to use the software in a production environment and provides insights, insider tips, and advanced techniques you won't find anywhere else..
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The new edition of this perennial bestseller is the ideal initiation to 3D and Maya. Starting with the basics, it builds from the ground up, combining straightforward text with practical examples that make it fun and easy to learn Maya's core tools while introducing the latest Maya 2008 features. Follow clear-cut, step-by-step lessons while you learn by doing using a wealth of hands-on files provided on the CD. You'll also find compelling examples in the full-color insert..
Price: $21.05 [Notify me when price goes down.]

• Written by an industry veteran who has used Maya in such films as Mortal Kombat and Shrek, this full-color book offers advanced, professional-level techniques for texturing and lighting for rendering 3D models in Maya
• Begins with an introduction of various lighting concepts, then offers readers detailed explanations of Maya's numerous hidden features so they can achieve amazing results quickly
• Features an unparalleled exploration of Maya's Hypershade, where animators create connections between shaders, texture maps, lights, cameras, and geometry
• Provides a thorough look at rendering in Maya, including everything from batch rendering to global illumination workflow and HDRI techniques
• The CD-ROM includes the Maya Personal Learning Edition, textures, tools, professional shaders, and more

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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area..
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