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The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

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Price: $85.00 [Notify me when price goes down.]

The Magic Tree House adventures continue in books 9—12. Morgan the magical librarian of Camelot challenges Jack and Annie to discover the answers to four riddles as they travel under the sea to the Wild West, the African plains, and the frozen Arctic. If they succeed, they will become Master Librarians! Books in this set include:Dolphins at Daybreak (#9)Ghost Town at Sundown (#10) Lions at Lunchtime (#11) Polar Bears past Bedtime (#12) Magic Tree House Books #9—12..
Price: $8.52 [Notify me when price goes down.]

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Price: $6.21 [Notify me when price goes down.]

A witty philosophical murder mystery with a charming twist: the crack detectives are sheep determined to discover who killed their beloved shepherd.

On a hillside near the cozy Irish village of Glennkill, the members of the flock gather around their shepherd, George, whose body lies pinned to the ground with a spade. George has cared for the sheep, reading them a plethora of books every night. The daily exposure to literature has made them far savvier about the workings of the human mind than your average sheep. Led by Miss Maple, the smartest sheep in Glennkill (and possibly the world), they set out to find George’s killer.

The A-team of investigators includes Othello, the “bad-boy” black ram; Mopple the Whale, a merino who eats a lot and remembers everything; and Zora, a pensive black-faced ewe with a weakness for abysses. Joined by other members of the richly talented flock, they engage in nightlong discussions about the crime and wild metaphysical speculations, and they embark on reconnaissance missions into the village, where they encounter some likely suspects. There’s Ham, the terrifying butcher; Rebecca, a village newcomer with a secret and a scheme; Gabriel, the shady shepherd of a very odd flock; and Father Will, a sinister priest. Along the way, the sheep confront their own all-too-human struggles with guilt, misdeeds, and unrequited love.

Three Bags Full is already an international hit. “It’s rather as if Agatha Christie had re-written The Wind in the Willows, and I ended by loving it, ”Jane Jakeman wrote in The Independent. Funny, fresh, and endearing, it introduces a wonderful breed of detectives to American readers.

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Price: $7.00 [Notify me when price goes down.]

Jane Isay, the editor who discovered Mary Pipher's Reviving Ophelia and commissioned Rachel Simmons' Odd Girl Out, has written an insightful, compelling book about "the delicate lifelong bond between grown kids and their parents." Isay traveled across the country and interviewed nearly 75 people (including dozens of parents and grown children), and Walking on Eggshells shares moving stories that will help parents and grown children build strong new adult relationships with one another. We asked Po Bronson, author of Why Do I Love These People?, to read Isay's book and give us his take. Read his review below. --Daphne Durham

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Guest Reviewer: Po Bronson

Po Bronson is the author of the brilliant bestseller What Should I Do with My Life?, the powerful and poignant Why Do I Love These People?, a hilarious novel called The Bombadiers, and The Nudist on the Late Shift, a collection of "true stories" about Silicon Valley.

When we tell family stories, we so often focus on the beginning and the end. The beginning is the two decades of our childhood and adolescence, and it's been the favorite narrative arc ever since Freud. What happens in your childhood does not stay in your childhood--it haunts the rest of your life. In the last decade, we've suddenly heard more stories of the end--narratives constructed around a parent's death, and often the year spent caring for that parent on their deathbed.

Because these are the conventional narratives, they often distract our attention from the many decades in between. We barely even have a terminology for these years--and the terms we employ sound like oxymorons: "Adult Children," "Parents of Adults." There's an old saying: you can choose your friends, but you can't choose your family. In the beginning this is true--we're in the care of our parents, like it or not. And in the ending this is also true--they're in our care, like it or not. But in the long middle, this isn't so true. The middle is a period where both child and parent can keep their distance, if they prefer. And often do, harboring resentment. We too often accept that this is just the way it is. "She's never going to change" is a common, fatalist refrain.

In Walking on Eggshells, Jane Isay shines a much-needed light on these years. With a graceful respect for the families she investigates, she tells their stories--how they lost their love, and how they regained it. Isay covers the many ways families develop resentment, and the many techniques they employed to make peace. She shows that small changes in routine can go a long way to restoring goodwill. But it's not a self-help book; it's more of a literary contemplation, and we learn more by inspiration than by emulation.

Though this book addresses the parents directly, I suspect it will be passed back and forth, between generations, in many a family. --Po Bronson

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Price: $7.90 [Notify me when price goes down.]