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Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program..
Price: $85.00
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The Darkest Evening of the Year
Amazon.com Exclusive:
The Darkest Ice Cream of the Year by Dean Koontz I once said writing a novel is sometimes like making love and sometimes like having a tooth pulled--and sometimes like making love while having a tooth pulled. I arrived at one of those joyful yet excruciating moments while working on The Darkest Evening of the Year. Because I am obsessive about the revision of each page--the word fussbudget is embarrassingly apt when I am brooding over whether to use a comma or a semicolon--I have more than once held on to a manuscript until the drop-dead date for delivery. When that date rolled around for this book, I had written everything, but I was unwilling to send all of it to my editor. I withheld the last fifty pages for another four days, causing a quiet panic in those at my publishing house who are responsible for meeting production deadlines. Although the book was done, I felt that something was wrong with Chapter 63. The action worked, the characters were in character, the mood was sustained...but something felt wrong with it, some fine point of the villain's motivation. Thursday, Friday, and Saturday, I worked 12-hour days, trying to identify the source of my doubt, but couldn't specify it to my satisfaction. Nothing like this had ever happened to me. Previously, my worst struggles with a story had come in the first two-thirds, and the final third had been, if not a sweet swift toboggan run, at least a sleigh ride. Sunday, I got up at 6:00 and set to work, revising, looking for the thorn I could feel but couldn't see--and ended up working 22 hours, eating at my desk, before tumbling to the problem at 4:00 a.m. Monday morning. "Eureka!" I cried, but I was so weary and my voice was so weak that my shout of jubilation came out as a squeak. The revisions required to Chapter 63 were minor, but after working 58 hours in four days, after having passed a night without sleep, I was unable to focus sharply enough to get them done in the little time that remained before the production schedule would be derailed. In desperation, I turned to that source of creative energy and literary enlightenment that is without equal: ice cream. I shuffled to the kitchen and snared a Dreyer's Slow-Churned Vanilla Almond Crunch bar from the freezer. I devoured this sweet-and-creamy muse, and felt the scales lift from my eyes; inspiration sparkled between my ears. I finished the revisions and e-mailed the final version of Chapter 63 to my editor with not a minute to spare. Although the American Heart Association will take issue with me, my advice to young writers stuck on a scene is to stop worrying about your arteries and give your wheel-spinning imagination what it needs to find traction: a tasty shot of fat and sugar. --Dean Koontz, October 2007
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Price: $1.50
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The Long Tail: Why the Future of Business is Selling Less of More
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of whats commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches..
Price: $3.89
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
The Unique Sales System Proven Successful by the Worlds Best Companies Now updated and revised for a new century of sales success, this new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: How to identify the four real decision makers in every corporate labyrinth How to prevent sabotage by an internal deal-killer How to make a senior executive eager to see you How to avoid closing business that youll later regret How to manage a territory to provide steady, not boom and bust, revenue.
Price: $6.75
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The Abs Diet: The Six-Week Plan to Flatten Your Stomach and Keep You Lean for Life
Great-looking abs are more than just a way to support the mirror industry In fact, strong abs and flat stomachs are the ultimate indicator of overall health-for both men and women. Great abs will help you live longer, sleep better, prevent back pain, and significantly improve your sex life! (And, hey, they don't look half-bad in the mirror, either.) Unfortunately, you could spend years on starvation diets and extreme exercise programs that never unearth those elusive stomach muscles. Or you could spend just six weeks with David Zinczenko, Editor-in-Chief of Men's Health magazine, on THE ABS DIET-an easy and effective program for everyone that is helping thousands of people lose weight, flatten their guts, banish post-pregnancy bellies, and become healthier than they ever thought possible. What's more, once on this revolutionary new diet you'll look and feel better than ever without deprivation dieting, counting calories, measuring foods, worrying about confusing phases-or ever feeling hungry!
Sound impossible? Let David Zinczenko prove it to you. As editor-in-chief of the world's most important men's magazine, Zinczenko has devoted his career to helping people improve their lives through the latest and most well-researched health, nutrition, and exercise information available.
Now, in the national bestseller THE ABS DIET, Zinczenko reveals his infallible formula that works for both men and women:
>>The ABS DIET POWER foods: the 12 best foods (all part of an easy-to-remember acronym) that will naturally boost your metabolism so that you can strip away fat, build muscle, and look and feel great for life. (Bonus: Many of the Abs Diet Powerfoods are even-gasp-carbs!)
>>SIMPLICITY: This low-maintenance program is easy to follow because there are no scales, no phases, no calculus-like formulas to compute, and no recipes that take a culinary degree to make. (One of the secret weapons: Satiating smoothies.) In fact, many of the dozens and dozens of delicious meals you can make take no more than a few minutes to prepare!
INCENTIVE: The plan never leaves you hungry. Instead, it encourages you to eat (a whopping six times a day!), stokes your metabolism, and even lets you cheat now and then.
ENERGY: Designed to help you build the lean muscle that and melt away that pesky belly fat, this full-body exercise program can be done at home in only 20 minutes, 3 times a week, with nothing more than a set of dumbbells!
LONGEVITY: An easy-to-remember maintenance plan will help you maintain your flat stomach forever.
Thousands of people are on THE ABS DIET, which can help you lose up to 20 pounds in six weeks-all while gaining pounds of muscle!-because it's easy to follow and even easier to stick to. THE ABS DIET also describes some of the stories of people who went on the program and had amazing successes. In those cases, these people ended up changing their waistlines-and their lives.
THE ABS DIET is the best, last and only diet and nutrition plan that you will ever need.
Read about how low-carb diets are making you fat, about how the food industry is putting secret fat bombs in your favorite foods, and about how you can fight back. You'll find out why 95 percent of all diets fail, and why THE ABS DIET is different.
So how about joining on for a six-pack? Yours.
- 12 "superfoods" that will change your life.
- A simple maintenance plan to keep your abs from disappearing
Six weeks to superior strength and sexy symmetry every man-and woman! -lusts after. Men's Health can show you how.
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Price: $4.50
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