Books about Foreword from Amazon.com



Cancer: 50 Essential Things to Do: Revised and Updated Edition
This definitive guide, revised and updated with over 25% new material, empowers cancer patients and their loved ones to move beyond their disease Greg Anderson, a cancer survivor, has designed this book for the recently diagnosed, those with recurring symptoms, and those who are well but have a lingering fear that the disease may strike again.

Informative and inspiring, Cancer: 50 Essential Things to Do goes hand-in-hand with the patient's medical treatment and is an invaluable roadmap to recovery. Filled with practical, healing "action steps" that have been used by thousands of cancer survivors, the revised edition also contains important new information--including recently approved medical treatment options, updated cancer research, and Internet resources--geared toward making sense of the fast-changing world of cancer treatment and recovery.

* Preface by Kenneth Cooper, M.D., M.P.H.
* Foreword by O. Carl Simonton, M.D.

"Expert instruction and loving encouragement--the wisdom of someone who has made the journey from near death to a healed life."--Bernie Siegel, M.D..
Price: $7.27 [Notify me when price goes down.]


Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.

Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.

In Part One, you'll be introduced to the key components to building a personality and learn how to:

  • Recognize the greatest myth that most marketers blindly follow, and how to get past it
  • Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing
  • Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters
  • Harness the influence of “accidental spokespeople” and use it to your advantage
  • Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed
  • Pinpoint and capitalize on the moments where personality can make a difference

Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.

Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

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Price: $12.88 [Notify me when price goes down.]


Surprised by Truth: 11 Converts Give the Biblical and Historical Reasons for Becoming Catholic
Powerful testimonies of Evangelicals who became Catholic These eleven personal conversion accounts are unlike any you've ever read. They're packed with biblical, theological, and historical proofs for Catholicism. Each year thousands of atheists, Evangelicals, Mormons, Fundamentalists, and Pentecostals are being surprised by Catholic truth and these converts tell you why. In his foreword Scott Hahn described his reaction to "Surprised by Truth":

"While reading each of these incredible journeys I laughed, cried, grunted affirmations, and basically relived my own journey into the Catholic Church. I heard echoes of my own struggles in their words. I relived the anguish I experienced on that lonely and sometimes frightening path of conversion, and I relived the deep, abiding joy of coming home. But enough, Read these stories. They're prayerful, heavy-on-doctrine, evangelical, scriptural witnesses of people who discovered that what they had once thought was the most 'unbiblical' church is really the Church of the Bible.".
Price: $3.82 [Notify me when price goes down.]



The Plain and Simple Guide to Music Publishing: Foreword by Tom Petty
Music exec offers an affordable, no-nonsense guide to the basics and beyond. Music publishing is one of the most complex parts of the music business and yet it can be the most lucrative area of income for musicians Expert and industry veteran Randall Wixen presents a clear, concise approach on how music publishing works today. It is written for the lay musician/songwriter but contains enough substance to be worthwhile for those already holding positions within the business. Topics covered include everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation, and more. Get a view from the top, in plain English. * All aspiring musicians desire to know this side of the business * Famous artists lend quotes and personal stories to illustrate concept * Author is a guest lecturer so the book is organized for classroom use as well.
Price: $11.83 [Notify me when price goes down.]


How You Do... What You Do: Create Service Excellence That Wins Clients For Life

Between the challenges of escalating competition, well-informed clients, and dismal customer service, today's marketplace is becoming more and more crowded. The result is that your clients have more influence and choices than ever before. If you or your organization do not consistently satisfy and surpass their expectations, your clients will take their buying power elsewhere. It's that simple. But by establishing service excellence as your top strategic and cultural priority, you will foster the strong relationships needed to win--and retain--loyal clients.

In this breakthrough book, customer service expert Bob Livingston gives you practical tools for transforming your approach to serving clients by strengthening “how you do what you do.” Whether you're a business leader, a client service executive, a sales manager, or an individual, you can differentiate yourself from competition by adopting Livingston's simple yet proven roadmap for achieving Service Excellence.

In How You Do . . . What You Do, Livingston imparts a clear, step-by-step blueprint for transforming your culture, attitudes, and behaviors by illustrating how to:

  • Develop and live your Purpose and Values
  • Understand your clients' soft needs, and create plans to satisfy them
  • Seek continuous improvement by stimulating creativity and innovation
  • Keep your service-oriented culture growing
  • Create a passion for Service Excellence

Livingston draws upon a lifetime of experience in which he has achieved measurable success helping many companies shape their service cultures--most notably CROSSMARK, an international consumer products sales and marketing agency, whose remarkable transformation stands out as one of the strongest proof statements for this methodology. Throughout, Livingston benchmarks other great companies renowned for their service excellence, including Accenture, Henry & Horne, ECRM, The Nielsen Company, TBWA\Worldwide, Four Seasons, and many others.

Properly executed, this compelling and inspirational approach to service virtually guarantees the client loyalty that will set you apart from competition, and distinguish you by How You Do . . . What You Do.

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Price: $13.55 [Notify me when price goes down.]


Big Book of Cartooning
Get out your number 2 pencils! Bruce Blitz, professional cartoonist, television personality, and all-around enthusiastic guy, is going to teach you how to draw! The Big Book of Cartooning is a fun, comprehensive, easy-to-use guide to the basic techniques of cartooning. In his Big Book, Blitz explains the process of drawing cartoons with detailed chapters that cover everything from the selection of paper and pencils to sketching animals and portraits. And don't worry if it doesn't turn out right the first time--Blitz's optimistic style and encouraging words will help smooth over the rough spots. In the forward, Bil Keane, syndicated cartoonist and creator of "The Family Circus," writes, "It is a brilliant compilation of the many basic aspects of drawing, simplified and presented in a breezy, entertaining style." Whether you're a budding young artist or an old dog still scratching out stick people, The Big Book of Cartooning can help you sketch more interesting and expressive pictures. Reading this book won't necessarily turn you into the next Gary Larson, but with a little guidance from Bruce Blitz and a lot of practice, you could be drawing better cartoons in no time! --George Laney.
Price: $8.94 [Notify me when price goes down.]


Attention Deficit Disorder : A Different Perception
As many as 20 million Americans may have Attention Deficit Disorder. In the five years since Thom Hartmann first published his pioneering book, "Attention Deficit Disorder: A Different Perception," new findings support his theory linking ADD to the genetic makeup of men and women who hunted for their food in prehistoric times. Now, Hartmann has revised his groundbreaking book to include the latest research along with surprising information on studies that link second-hand smoke to disruptive behavior. This edition has a new introduction by famed Harvard psychiatrist Edward M. Hallowell, MD, co-author of the best-selling "Driven to Distraction.:.
Price: $4.93 [Notify me when price goes down.]


The Art of Robots
The team behind the blockbuster animated hit Ice Age—Twentieth Century Fox, Blue Sky Studios, and Academy Award winning director Chris Wedge—joined forces with acclaimed children's author William Joyce to create another visually magnificent, animated classic in Robots. Conceptualized by this stellar creative team and voiced by stars such as Ewan McGregor, Halle Berry, Mel Brooks, Stanley Tucci, Greg Kinnear, and Amanda Bynes, Robots is a magical contribution to the art of animation. Here to celebrate the film is The Art of Robots, offering a sneak peek at the early visual developmental stages of the film. Featuring the spectacular concept art created by the team at Blue Sky Studios and by producer and production designer William Joyce, this innovative and imaginative book is an exclusive backstage pass to the hidden animation artistry behind Robots..
Price: $10.87 [Notify me when price goes down.]


Innocent When You Dream: The Tom Waits Reader
Over the past three decades, Tom Waits has achieved the kind of top-shelf cult status most artists only dream about. In his varied career, he has acted alongside Jack Nicholson, Meryl Streep, and Lily Tomlin; his songs have been covered by artists as diverse as Bruce Springsteen, Sarah McLachlan, the Eagles, and the Ramones; he's won two Grammys, a Golden Globe, and been nominated for an Oscar; he's coined unforgettable phrases like "better a bottle in front of me than a frontal lobotomy" and "champagne for my real friends, real pain for my sham friends"; and he's made anyone who's ever listened to his music just that much cooler. Here is Tom Waits in all his mischievous splendor. From a New Yorker "Talk of the Town" in 1976 to an interview by Terry Gilliam in 1999; from album reviews by Luc Sante and David Fricke to conversations with Elvis Costello and Roberto Benigni; from a recent profile in GQ to "20 Questions" in Playboy and reviews of Waits's acclaimed new album, Real Gone, this is the must-have book for every fan of the artist Beck has described as a "luminary," and for music fans everywhere.
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Price: $10.12 [Notify me when price goes down.]


The Diabetes Food and Nutrition Bible : A Complete Guide to Planning, Shopping, Cooking, and Eating

Introducing the American Diabetes Association's first all-in-one food book, a combination of nutrition guideline, menu planner, and cookbook. Readers will learn how to shop, plan nutritious meals, and cook low-fat and healthy foods. The Diabetes Food and Nutrition Bible is divided into three sections: Meal Planning, Healthy Shopping (for fruits, vegetables, protein, etc.), and Recipes (using the ingredients from the previous section). Helpful sidebars throughout the text will offer helpful cooking and nutrition tips.

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Price: $6.98 [Notify me when price goes down.]


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