Books about Forrester from Amazon.com

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:



-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"

-Seth Godin, author, Meatball Sundae

"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."

-Scott Cook, Founder and Chairman of the Executive Committee, Intuit

Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.

-Cathie Black, President, Hearst Magazines

"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."

-John T. Chambers, Chairman and CEO, Cisco

"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."

-Christina Norman, President, MTV

"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."

-Clark Kokich, CEO, Avenue A | Razorfish

"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."

-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age.
Price: $18.73 [Notify me when price goes down.]

In this second edition of his bestselling book, author Art Kleiner explores the nature of effective leadership in times of change and defines its importance to the corporation of the future. He describes a heretic as a visionary who creates change in large-scale companies, balancing the contrary truths they can’t deny against their loyalty to their organizations. The Age of Heretics reveals how managers can get stuck in counterproductive ways of doing things and shows why it takes a heretical point of view to get past the deadlock and move forward..
Price: $13.00 [Notify me when price goes down.]

The inspiring story of the unlikely friendship between a famous, reclusive novelist and an amazingly gifted teen who secretly yearns to be a writer.

Set in Manhattan and the South Bronx, William Forrester, a Pulitzer Prize-winning novelist who has not been heard from for four decades, accidentally discovers that Jamal, a brash 16-year-old African American who plays basketball on the court below his window, keeps a secret journal that shows a real gift for writing. Forrester takes Jamal on as a protégé, and the friendship challenges and changes the two of them forever..
Price: $5.30 [Notify me when price goes down.]

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Price: $3.15 [Notify me when price goes down.]

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Price: $13.00 [Notify me when price goes down.]

Sweeping Western historical romance from the author of To Find You Again.

After the Civil War, a Confederate nurse seeks to comfort the loved ones of the men she watched die. And the father of a dead soldier-a rugged, weary, ex-gunslinger-will give her the sanctuary she so desperately needs..
Price: $3.26 [Notify me when price goes down.]

Lonely and filled with regrets, Dulcie McDaniels struggles to provide a decent life for her daughter Usually shunned by proper folks, she's suspicious of Rye Forrester, a drifter offering to work for his keep. But after he helps harvest the crop, her feelings toward the handsome stranger turn into a consuming passion. But Rye has his own secrets. When their tragic pasts catch up with them, these two wounded souls must fight for the love that will keep them together for a lifetime..
Price: $3.25 [Notify me when price goes down.]

Blogging for Dollars!

Whether you re an experienced blogger or an absolute beginner, you can make money with your blog. Simply follow the step-by-step advice of two expert bloggers and industry insiders who have launched many successful sites of their own. They ll walk you through every step of the blogging process, and they ll even share their most profitable tricks of the trade.

• Generate income using various types of ads
• Tap into the power of other blogs
• Maximize searches for more hits and more money

Every blogger and website owner needs to read this book. Bill Hartzer, billhartzer.com

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Price: $12.04 [Notify me when price goes down.]

This key text on system dynamics shows by example how structure determines behavior This book is ideal not just for managers but for anyone interested in the dynamics of urban, ecological, and other systems. It covers feedback dynamics, models and simulation, equations and computation, flow diagrams, information links, integration, and more. Reprinted in 1990..
Price: $40.00 [Notify me when price goes down.]