Books about Generational from Amazon.com

Advance praise for Motivating the "What's In It For Me?" Workforce

"The information on leading and managing generations found in this book is invaluable to all executives today. The war for talent has become increasingly fierce. Attracting and retaining this talent is critical to a successful global company. This book is a masterful tool for developing the skills required for managing multigenerational teams. It is a must-have for executives at all levels who are responsible for a company's greatest asset: its people."
—Phebe Port, Vice President Global Management Strategies,The Estée Lauder Companies

"Motivating the 'What's In It For Me?' Workforce has given our managers good ideas about leading the different generations in our workplace, particularly the New Millennials who we at Enterprise are especially reliant upon to grow our business every single day and, ultimately, become our company's future leaders."
—Marie Artim, Assistant Vice President Recruiting, Enterprise Rent-A-Car

"After Marston presented to our management group, approximately 400 individuals, and after we responded to the clamor for his book, it became commonplace to hear people discussing solutions to problems based on generational considerations. There aren't many people discussions that occur today where we don't at least consider differences between Baby Boomers, Millennials, etc. He really changed our way of thinking!"
—Anne Donovan, U.S. HR LeaderSystems and Process Assurance, PricewaterhouseCoopers

"If you ever had any doubt that generational differences have an impact on go-to-market strategies, Marston's book, Motivating the 'What's In It For Me?' Workforce, provides thought-provoking realities you need to consider. This is a must-read . . . At our Sales Leadership Conference, Marston gave our top sales managers actionable ideas on how to gain better understanding of what drives today's workforce to take direct action and deliver exceptional results."
—Damian A. Thomas, General ManagerCorporate Sales Leader, General Electric Company.
Price: $13.49 [Notify me when price goes down.]

Silver RavenWolf is one of the most widely recognized names in circles of witchcraft, and with good reason; she has written some of the best guides to contemporary Witchcraft available To Ride a Silver Broomstick is a handbook aimed at the beginner, and doesn't get bogged down in history, dogma, or gender roles. It is a workbook for the individual, whether one is a solitary practitioner or part of a coven, that covers the basics of the craft--from useful vocabulary to setting up an altar--and briefly delves into more advanced concepts such as astral projection and telepathy. To Ride a Silver Broomstick may not be the most comprehensive single volume on the subject of witchcraft, but RavenWolf focuses on the aspects most important to a beginner, and keeps her introduction to the craft approachable and easy to follow. --Brian Patterson.
Price: $2.66 [Notify me when price goes down.]

How is this possible? The essential book for the board room AND the living room? This is the definitive portrait of America's generations in the workplace (generational workforce diversity and human resource strategy), marketplace (generational marketing, advertising, sales, and customer service strategy), and living room (understanding our children, parents, and ourselves in a more meaningful way than ever before). It is the most provocative page-turner covering the fastest-rising business and family topic in America: the story of generational differences. The Silents: America's Last Innocent Generation. Boomers: the rock-the-world generation that is just now taking its turn at the top of American leadership. GenX: so different and misunderstood, an "island" generation. Millennials: America's next great generation; nurtured, demanding, talented. Here is each generation's story, along with the "bible" of tips and tactics that teach businesses how to deal with each generation as consumers and employees; and remarkably, as parents and children. As told by acclaimed generational consultant Chuck Underwood, founder/president of The Generational Imperative, Inc..
Price: $16.99 [Notify me when price goes down.]

One of Library Journal's Best Business Books of 2004, A Forbes.com Top Ten Business Book for 2004, One of Barron’s 25 Best Books of 2004, Winner in the category of Economics in the 2004 Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc. and CHOICE Outstanding Academic Title for 2004

This paperback edition of The Coming Generational Storm has been revised and updated and includes a new foreword by the authors.

In 2030, as 77 million baby boomers hobble into old age, walkers will outnumber strollers; there will be twice as many retirees as there are today but only 18 percent more workers. How will Social Security and Medicare function with fewer working taxpayers to support these programs? According to Laurence Kotlikoff and Scott Burns, if our government continues on the course it has set, we'll see skyrocketing tax rates, drastically lower retirement and health benefits, high inflation, a rapidly depreciating dollar, unemployment, and political instability. The government has lost its compass, say Kotlikoff and Burns, and the Bush administration's spending and tax policies have charted a course straight into the coming generational storm.

Kotlikoff and Burns take us on a guided tour of our generational imbalance: There's the "fiscal child abuse" that will double the taxes paid by the next generation. There's also the "deficit delusion" of the under-reported national debt. And none of this, they say, will be solved by any of the popularly touted remedies: cutting taxes, technological progress, immigration, foreign investment, or the elimination of wasteful government spending. Kotlikoff and Burns propose bold new policies, including meaningful reforms of Social Security and Medicare, that are simple, straightforward, and geared to attract support from both political parties..
Price: $6.40 [Notify me when price goes down.]

Ever wonder why your kids, parents, and even coworkers think and feel so differently than you do on core issues? Rick and Kathy Hicks contend and demonstrate that many of our core values are shaped largely by what was going on in our culture and world when we were about ten years old. By recognizing the factors that give rise to our own values and those of other generations, we can achieve greater mutual understanding and reconciliation with our children, peers, and coworkers, rather than finding ourselves in conflict. An effective tool for bridging the generation gap..
Price: $6.49 [Notify me when price goes down.]

Saving the landscape, rebuilding entrepreneurial rural families, and protecting nutritious food are the themes of this timeless treatise-hence the word "testament." Delving into the soul of the Salatin family's nationally acclaimed Polyface Farm, author Joel Salatin offers Family Friendly Farming as the key to dealing with resource issues, food policy, and social fabric.
With humor and personal stories, he opens his family and farm convictions for all to see, share, and enjoy. Written from his unabashed "Christian libertarian environmentalist capitalist" perspective, his ideas are guaranteed to encourage and challenge virtually every "ism" in the culture. It will captivate anyone passionate about healing the land, healing families, and healing the food supply.
For several decades young people have been leaving the family farm. The ones left behind are now responsible for society's greatest resources: clean land and clean food. Anyone dedicated to preserving these resources will find in these pages a nongovernmental, self-empowerment approach to environmentalism and food safety.
The heart of this book is aimed toward parents tired of their Dilbert cubicle at the end of the expressway who want to reconnect with their children through a pastoral lifestyle. It's written for anyone who yearns to grow old working with and being adored by value-sharing grandchildren and honored by passionate, productive adult children. Family Friendly Farming can make any family business more viable and any family more functional.
The ten-chapter section on how to get the kids to love the farm is an invaluable addition to any collection of child-rearing manuals. Salatin moves from the family team-building section into a practical discussion on how to increase income per acre and create new, white-collar salaries without buying more land, equipment, or buildings. He deals with the unique and thorny issues surrounding any family business by using his own multi-generational family farm experience as his base for insight and wisdom..
Price: $21.95 [Notify me when price goes down.]