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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf..
Price: $8.50
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Word of Mouth Marketing: How Smart Companies Get People Talking
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. .
Price: $14.50
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Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring
Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you're going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers...even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates, * The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep. Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!.
Price: $12.23
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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money! This complete Guerrilla Marketing online guide includes: - The 10 most effective Guerrilla strategies
- Case studies of the five greatest online Guerrilla Marketing campaigns
- How to create a high-impact website on a budget
- Low-cost tactics for maximizing traffic
- The 12 biggest internet marketing mistakes and how to avoid them
- Creative tactics and cutting-edge tools that inspire customers to take action
- Essential information on cutting-edge technology
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Price: $12.10
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Che Guevara: A Revolutionary Life
This New York Times “Notable Book of the Year” is the definitive biography on Che Guevara, whose epic dream was to end poverty and injustice in Latin America through armed revolution Anderson’s biography traces Che’s extraordinary life, from his comfortable Argentine upbringing to the Cuban revolution, from the halls of power in Castro’s government to his failed campaign in the Congo and assassination in the Bolivian jungle. .
Price: $8.98
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Chet Holmes has been called “one of the top 20 change experts in the country ” He helps his clients blow away both the competition and their own expectations And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Too many managers jump at every new trend, but don’t stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for: • Management: Teach your people how to work smarter, not harder • Marketing: Get more bang from your Web site, advertising, trade shows, and public relations • Sales: Perfect every sales interaction by working on sales, not just in sales The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!.
Price: $5.81
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Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job
Ready! Aim! Hired! "This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself."
—Richard N. Bolles, author, What Color Is Your Parachute? "I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry and Guerrilla Marketing for Job Hunters."
—Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2 "Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date."
—William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers: - Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting
- Performing an extreme resume makeover and creating a higher-powered value-based resume
- Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters)
- Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews
Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters..
Price: $10.78
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Guerrilla Multilevel Marketing
Guerrilla Multilevel Marketing delivers 100 low cost marketing tactics for bringing in an endless stream of qualified prospects after your warm list is exhausted. It simplifies marketing so that anyone can get immediate results and teach others the system. It helps you gain and sustain momentum in your business. It builds confidence in yourself, your products and your opportunity. It teaches you how to get people to commit. It gives you more than 50 excuses for following up. It lets you focus on your strengths by choosing only tactics suited to you..
Price: $12.95
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Mastering Online Marketing
12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet "Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business... Read it. Digest it. Follow it letter by letter. Then get out there and do it - because that's how you'll experience the true rewards. " -Michael Gerber, author of The E-myth "Mitch Meyerson has done it again --offering no nonsense strategies and tactics for getting targeted traffic to your website, turning visitors into buyers, putting your online business on auto pilot and setting up multiple streams of active and passive income. This book is a must-read for anyone wanting to build a thriving business on the Internet" -Jay Conrad Levinson, The Father Of Guerrilla Marketing "Mastering Online Marketing delivers a solid step by step program for succeeding online. Based on years of research for his groundbreaking book, Success Secrets of The Online Marketing Superstars, this book spoonfeeds you the best tips and tactics to build your online business. Mitch Meyerson really delivers the goods!" -Yanik Silver, author of Moonlighting On The Internet “These days it is not enough to be “good” at online marketing; you must master it. Mitch is not only a master of online marketing, but he is someone who can effectively teach others the strategies used by the top online marketers today. Success and wealth are for everyone, and I do believe that by following the advice and strategies in Mastering Online Marketing, one can achieve great online success.” -Bo Bennett, author of Year To Success "Mastery is the key to success and this outstanding book shows you exactly how to master online marketing. Meyerson's clear, direct and rich content shows you how to avoid the most common pitfalls and use innovative strategies to cut through the clutter and stand out in the Internet. Highly recommended!” -Michael Port, author of Book Yourself Solid.
Price: $12.66
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Guerrilla Warfare
This indispensable book includes three of Che Guevara’s most influential essays describing his tactical philosophy of fighting a guerrilla war in Latin America. Guerrilla Warfare, written in 1960, outlines Guevara’s doctrine for guerrilla fighters, especially against Caribbean-style dictatorships. In Guerrilla Warfare: A Method (1963) and Message to the Tricontinental (1967), Guevara modified some of his earlier tenets. These latter two works move away from his earlier dogmatism, suggesting that Marxist revolution was possible even in purportedly democratic regimes. All three essays reflect his deeply held belief that a small, rural-based guerrilla army could trigger a revolution. .
Price: $4.89
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