Books about Hernandez from Amazon.com

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity..
Price: $13.90 [Notify me when price goes down.]

Plenty of college admission guides promise to help studentscrack the Ivy League, but few of these have detailed knowledge to backup their advice. Michele Hernandez, on the other hand, is the ultimateinsider A Phi Beta Kappa graduate of Dartmouth College, she alsoworked as Dartmouth's assistant director of admissions for four years.In A Is for Admissions, Hernandez describes the step-by-stepprocess Ivy League schools use to evaluate an application. Along theway she settles some ancient debates, including the comparativeimportance of SATs versus high-school grades, public versus privatehigh schools, and extracurricular activities versus part-timeemployment. She evaluates every possible factor affecting chances foradmission, including special categories of students such as recruitedathletes, minority applicants, and legacies. Most dramatically,Hernandez reveals the precise mathematical formula used by admissionsofficers to rank applicants. Using her guidelines, readers cancalculate their own AI (Academic Index) and--should their scores comeup short--learn ways to compensate in other areas.Refreshingly, Hernandez helps would-be Ivy Leaguers keep their goals inperspective. She strongly advises against "grade grubbing" or"working for the grade." If you think attending a top collegeis the key to success, Hernandez cautions that the Ivies may not be foryou. "If your goal is to make money, but you don't enjoy studyingor reading, don't waste your time by trying to get into an Ivy Leagueor highly selective college.... The beauty of an Ivy League/highlyselective education lies in the intellectual atmosphere.... It does notlie in the prestige of having a diploma from Princeton or Dartmouth onyour wall." Levelheaded and clearly written, A Is forAdmission is the perfect guide for the student (or parent) who hashis eyes set on the stars..
Price: $4.99 [Notify me when price goes down.]

With so many qualified applicants, competition for college admissions is fiercer than ever. Now you can put yourself ahead of the pack by making your application flawless!

When applying for college, good grades and high standardized test scores are not always enough to guarantee admission. What sets you apart, argues Michele Hernández, is the way you describe yourself in your application. But how do you present yourself with flair, and highlight all your talents, skills, and passions, in just a few pages?

A former assistant director of admissions at Dartmouth College, Dr. Hernández takes you step-by-step through the entire application process, revealing the details that make or break an applicant. From the multitude of short and longer essays to the myriad of charts, lists, and personal data sections, she offers essential advice, useful anecdotes, and vivid examples. Included are:

• A line-by-line look at the common application
• The truth about the essays, with samples of those that made the grade
• The best way to ask for teacher and guidance counselor recommendations
• When to provide colleges with optional essays and peer evaluations
• The ten common myths and misconceptions of the on-campus interview
• The most meaningful academic subjects, work experience, and extracurricular activities to mention
• Early action versus early decision—the trade offs

With this helpful, savvy book, prospective college students—and their parents and counselors—can now vastly improve their chances of getting into the college of their choice.

“Want to scale the Ivy wall? Michele Hernández gives you the tools to do it. This brisk, no-nonsense book is built on inside dope, and Hernández’s experience allows her to challenge conventional admissions thinking.”
—HARRY BAULD
Author of On Writing the College Application Essay
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Price: $8.14 [Notify me when price goes down.]

At the heart of the Toltec teachings are the "Four Agreements (Los Cuatro Acuerdos)." According to don Miguel Ruiz, a Toltec nagual, or shaman, everything we do is based on agreements we have made -- agreements with ourselves, with other people, with God, with life. But the most important agreements are the ones we make with ourselves. In these agreements we tell ourselves who we are, how to behave, what is possible, what is impossible. One single agreement is not such a problem, but we have many agreements that come from fear, deplete our energy, and diminish our self-worth. In Los Cuatro Acuerdos, don Miguel reveals the source of self-limiting agreements that rob us of joy and create needless suffering. When we are ready to change these agreements, there are four deceptively simple, yet powerful agreements that we can adopt as guiding principles. Based on ancient Toltec wisdom, the four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love..
Price: $9.93 [Notify me when price goes down.]

Unless you are working at a very advanced level, this is the only SQL book you will ever need. The authors have taken the mystery out of complex queries and explained principles and techniques with such clarity that a "Mere Mortal" will indeed be empowered to perform the superhuman. Do not walk past this book!
--Graham Mandeno, Database Consultant

SQL Queries for Mere Mortals provides a step-by-step, easy-to-read introduction to writing SQL queries. It includes hundreds of examples with detailed explanations. This book provides the tools you need to understand, modify, and create SQL queries
--Keith W. Hare, Convenor, ISO/IEC JTC1 SC32 WG3--the International SQL Standards Committee

I learned SQL primarily from the first edition of this book, and I am pleased to see a second edition of this book so that others can continue to benefit from its organized presentation of the language. Starting from how to design your tables so that SQL can be effective (a common problem for database beginners), and then continuing through the various aspects of SQL construction and capabilities, the reader can become a moderate expert upon completing the book and its samples. Learning how to convert a question in English into a meaningful SQL statement will greatly facilitate your mastery of the language. Numerous examples from real life will help you visualize how to use SQL to answer the questions about the data in your database. Just one of the "watch out for this trap" items will save you more than the cost of the book when you avoid that problem when writing your queries. I highly recommend this book if you want to tap the full potential of your database.
--Kenneth D. Snell, Ph.D., Database Designer/Programmer

I don't think they do this in public schools any more, and it is a shame, but do you remember in the seventh and eighth grades when you learned to diagram a sentence? Those of you who do may no longer remember how you did it, but all of you do write better sentences because of it. John Viescas and Mike Hernandez must have remembered because they take everyday English queries and literally translate them into SQL. This is an important book for all database designers. It takes the complexity of mathematical Set Theory and of First Order Predicate Logic, as outlined in E. F. Codd's original treatise on relational database design, and makes it easy for anyone to understand. If you want an elementary- through intermediate-level course on SQL, this is the one book that is a requirement, no matter how many others you buy.
--Arvin Meyer, MCP, MVP

Even in this day of wizards and code generators, successful database developers still require a sound knowledge of Structured Query Language (SQL, the standard language for communicating with most database systems). In this book, John and Mike do a marvelous job of making what's usually a dry and difficult subject come alive, presenting the material with humor in a logical manner, with plenty of relevant examples. I would say that this book should feature prominently in the collection on the bookshelf of all serious developers, except that I'm sure it'll get so much use that it won't spend much time on the shelf!
-- Doug Steele, Microsoft Access Developer and author

Over the last several decades, SQL has evolved from a language known only to computer specialists to a widely used international standard of the computer industry. The number of new applications deployed each year using SQL now totals in the millions. If you are accessing corporate information from the Internet or from an internal network, you are probably using SQL. This new edition of SQL Queries for Mere Mortals helps new users learn the foundations of SQL queries, and is an essential reference guide for intermediate and advanced users.

The accompanying CD contains five sample databases used for the example queries throughout the book in four different formats: Microsoft SQL Server 2000 and later, Microsoft Access 2000 and later, MySQL version 5.0 and later, and SQL scripts that can be used with most other implementations of the language.

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Price: $27.93 [Notify me when price goes down.]

Sound database design can save hours of development time and result in a database which is more functional and easier to use. This book is a straightforward, platform-independent tutorial on the basic principles of relational database design, based on the author's years of experience teaching this material. Hernandez introduces the core concepts of design theory and method without the technical jargon. His use of hands-on examples and a wealth of practical examples made the first edition of this book the bestselling book on database design. Now the author has made a great book even better. He has rewritten much of the text, clarifyied old examples and added new ones, incorporated advances in database design, and added a CD-ROM. As Ken Getz says in his foreword to the second edition, "No matter what specific database package you're using, the concepts in this book will make sense, and will apply to your database design projects.".
Price: $35.04 [Notify me when price goes down.]