Books about Hirshberg from Amazon.com

Gary Hirshberg is the CE-Yo of Stonyfield Farm Yogurt. In Stirring It Up, Hirshberg describes how he built a successful $300 million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this, too. Making a business green actually saves companies money in the long run -- for instance, by measuring and reducing one's climate footprint, cutting down on trash and packaging, converting waste to energy, and building loyal and sustainable supplier relations, all while boosting consumer loyalty and thus reducing advertising costs.Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from the early days of his yogurt company: how a power outage left them milking cows by hand, and how a fire in a Dumpster revealed the need for better packaging. He also describes numerous hands-on grassroots marketing strategies, such as using the yogurt lids for messages about the environment and giving out samples to thank subway commuters for using public transit, and explains how these approaches make a much more powerful impact on consumers than traditional advertising.Included are many examples of other businesses that have saved money by reducing their environmental footprints -- companies such as Timberland, Patagonia, Whole Foods, Newman's Own, Clif Bar, and even Wal-Mart -- all of whom have found that being green can be both cost-effective and financially rewarding.An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, as well..
Price: $11.95 [Notify me when price goes down.]

Will You Miss Me When I'm Gone? is the first major biography of the Carter Family, the musical pioneers who almost single-handedly created the sounds and traditions that grew into modern folk, country, and bluegrass music. Meticulously researched and lovingly written, it is a look at a world and a culture that, rather than passing, has continued to exist in the music that is the legacy of the Carters -- songs that have shaped and influenced generations of artists who have followed them.

Brilliant in insight and execution, Will You Miss Me When I'm Gone? is also an in-depth study of A.P., Sara, and Maybelle Carter, and their bittersweet story of love and fulfillment, sadness and loss. The result is more than just a biography of a family; it is also a journey into another time, almost another world, and theirs is a story that resonates today and lives on in the timeless music they created..
Price: $8.92 [Notify me when price goes down.]

Women vote more, volunteer more and there is every indication that they will be giving more than men since they control over half of the total wealth in America Women aren't a niche--they're the primary change-makers. The She Spot offers a practical -- and provocative -- primer on how nonprofit and advocacy organizations can strengthen their outreach to this highly motivated and engaged segment of the population.

Witter and Chen reject the narrow "pink" approach to gender marketing, showing readers how to leverage the fact that nearly all issues are women's issues. Drawing on their expertise as consultants in public interest communications, they explain the sometimes counter-intuitive nuances required when engaging in gendered marketing and include real-life case studies of corporate and public sector marketing campaigns that successfully broadened their appeal so that they connected strongly with women as well as men..
Price: $15.13 [Notify me when price goes down.]

This book will help you take a badly wounded patient to the operating room, organize yourself and your team, do battle with some vicious injuries, and come out with the best possible result. It is a practical guide to operative trauma surgery for residents and registrars, for general surgeons with an interest in trauma, and for isolated surgeons operating on wounded patients in military, rural, or humanitarian settings. A surgical atlas may show you what to do with your hands - but not how to think, plan, and improvise. Here you will find practical advice on how to use your head as well as your hands when operating on a massively bleeding trauma patient..
Price: $29.61 [Notify me when price goes down.]

How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.

In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function..
Price: $10.43 [Notify me when price goes down.]

From the author of the acclaimed novel THE SNOWMAN'S CHILDREN and the award-winning collection THE TWO SAMS comes American Morons, a new collection of dazzling and haunting tales...

Two traveling college students confront their disintegrating relationship and the new American reality in a breakdown lane along the Italian Superstrade. A woman chases the ghost of her neglectful father to a vanished amusement park at the end of the Long Beach pier. Two recently retired teachers learn just how much Los Angeles has taken from them.

In these atmospheric, wide-ranging, surprisingly playful, and deeply mournful stories, grandkids and widows, ice cream-truck drivers and judges, travelers and invalids all discover — and sometimes even survive — the everyday losses from which the most vengeful ghosts so often spring..
Price: $19.44 [Notify me when price goes down.]

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Price: $2.73 [Notify me when price goes down.]

Nicky The Swamp Dog is the true story of an amazing little dog (Rat Terrier) that finds a home with a swamp guide in the Atchafalaya River Basin in southern Louisiana. She grows up to be an accomplished scout, retriever and “assistant swamp guide,” befriending children and adults on swamp tours.

Like her master, Nicky rescues and nurtures injured or lost animals, including beavers, nutria, ducklings, owls and even baby alligators. They bring these little critters back to the houseboat, feed them, shelter them, and nurse them back to health. Then, when they are well, they release them back into the wilds.

The story is lavishly illustrated with color photography of Nicky and her friends, both animal and human, as well as the swamp environment in which they live. The book is suited for children Third Grade and higher, as well as anyone who enjoys nice nature photography..
Price: $14.95 [Notify me when price goes down.]