Books about Influencer from Amazon.com

The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog.
Price: $15.60 [Notify me when price goes down.]

A revolutionary approach to success and fulfillment-already being used by hundreds of thousands of individuals and organizations-now available for the first time in an accessible, practical book.

T he Personality Code clearly and persuasively demonstrates how personality determines why we do what we do and how we can maximize our strengths, work smarter with others, and profit from better relationships in our careers.

Based on the IDISC(tm) Personality Profile-an updated and rigorously validated proprietary version of DISC, the world's most popular form of personality testing-the book provides insights and strategies for individuals and organizations that promote self-awareness and foster excellence.

Readers will have free access to the online IDISC(tm) Personality Profile (each book will include a unique code number), which will reveal their own profiles from among the fourteen personality types that have been refined and defined through the author's six-year international study involving more than five hundred thousand participants.

Travis Bradberry shows readers how to discern the fixed characteristics that explain three-quarters of human behavior. Most important, they will learn how to leverage these traits in order to capitalize on their strengths and sidestep weaknesses in themselves as well as in other people..
Price: $9.57 [Notify me when price goes down.]

Get More Referrals Now!

details the most comprehensive system available to build your business through referrals This enhanced version includes a new chapter on the Do-Not-Call Regulations as well as the 4 cornerstones of a referral-based business:

Enhance Your Referability
Network Strategically
Prospect for Referrals
Target Specific Niche Markets
.
Price: $5.50 [Notify me when price goes down.]

If you are interested in learning about Web 2.0 and the history of its development, Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers contains all the information you need to understand Web 2.0 and its importance. Read first person accounts from industry leaders and innovators, who describe the influence and potential of Web 2.0, a second generation of web-based communities and hosted services that facilitate collaboration among users. Enjoy interviews with representatives from companies like eBay, Microsoft, Sun Microsystems, and Adobe/Macromedia as you gain a greater understanding Web 2.0..
Price: $13.29 [Notify me when price goes down.]

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.

The 'ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-

. As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge

. The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence.

. Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched.

. Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great

. Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively

. Influencers can be influenced - the question is how to get to them to generate market awareness, leads and address sales barriers

Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.

Influencer Marketing is one of the first books to give an overview of one of the most important and fastest growing marketing techniques to have emerged in the last ten years.

Influencer Marketing is the discipline of engaging with key individuals in order to influence a market?s buying propensity. This may be through increasing awareness, creating sales leads and addressing sales objections through marketing activities. Importantly, influencers may not be buyers, and may not actually make the final buying decision. But they influence decision makers through their advice, experience, opinion and research.

The book exposes a range of key issues not yet widely understood by marketers:

1. A firm?s influencers are not obvious.

2. Influencers are neutral. The potential for countering sales objections through influencers is immense

4. Influence cannot be bought- what is the value of celebrity- based marketing campaigns?

5. Mass media influencer is waning, blogs and wikis are increasing.

7. Influencer Marketing is related to word-of-mouth and relationship marketing

It will be essential reading for managers and students, and is packed with real world cases and examples based on the author's wide experience and their work with leading companies such as Nokia, Pedigree Foods, IBM, and Chevron..
Price: $35.92 [Notify me when price goes down.]

This sequel to the best-selling The Magic of Metaphor explores the power of storytelling to inspire, inform, and transform people's lives. With a particular emphasis on leadership in the very broadest sense of the word, the stories in this collection offer inspiration, inner knowledge, and wisdom. Stories and metaphors are incredibly powerful vehicles through which real change and compassion can be generated in the world, and can be used to influence, motivate, and lead others with elegance and integrity. If you are in business or work in a professional situation, imagine if your staff were to share the same vision, direction, and values that you do—how much easier would it be to push for your goals, and create powerful and favorable impressions on your clients and your peers? Your group would be operating as one, moving with confidence and commitment towards a set of common goals. If you are an educator, how much more satisfying would your teaching be—both for you and your students—if you were able to: --Explain ideas more easily, more memorably, and more powerfully? --Create an environment to which all your students wanted to contribute and belong? --Motivate your students with a desire for life long learning?.
Price: $24.32 [Notify me when price goes down.]