Books about Influencing from Amazon.com

A systematic guide for the planning and implementation of programs designed to bring about social change

Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.

New to the Third Edition

• Features many updated cases and includes current marketing and research highlights
• Increases focus on international cases and examples
• Provides updated theory and principles throughout

Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.

Contributors

Alan Andreasen Georgetown University, Foreword

Carol Bryant University of South Florida, “VERBÔ Summer Scorecard”

Carol Cone Cone LLC, “Go Red for Women”

Robert Denniston Office of National Drug Control Policy, “Above the Influence: A National Youth Anti-Drug Media Campaign”

Rob Donovan Curtin University, Western Australia, “Freedom From Fear: Targeting Male Perpetrators of Intimate Partner Violence”

Sue EastgardYouth Suicide Prevention Center, “Youth Suicide Prevention”

Jeff FrenchNational Social Marketing Centre, “Marketing Social Marketing in England”

Gerard Hastings Institute for Social Marketing, University of Stirling, UK, “A Fat Chance Pays Off”

Steven Honeyman Population Services International, “Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.”

Francois Lagarde Social Marketing Consultant, “E-Health Network in Canton Switzerland”

Jim Lindenberger University of South Florida, “USDA Food Stamp Media Campaign”

Lynne D. LotenbergSocial Marketing Consultant, “Using Storytelling to Deliver Health Messages in Rwanda”

Doug McKenzie-Mohr Environmental Psychologist, “Turn It Off: Canada’s Anti-Idling

Campaign”

Patricia McLaughlin American Legacy Foundation, "truth® Campaign"

Jim MintzCentre of Excellence for Public Sector Marketing, “Is Your Family Prepared?”, Public Safety Canada

Gregory R. Niblett AED, “Jordan Water Efficiency Program”

Bill Novelli AARP, “Don’t Vote: Until You Know Where theCandidate Stands”

Michael RothschildUniversity of Wisconsin, “Road Crew: Reducing Alcohol Impaired Driving”

Beverly Schwartz Ashoka, “USDA Food Stamp Media Campaign”

William A. SmithAED, “Save the crabs. Then eat ‘em.”

Shelly SpoethCenters for Disease Control and Prevention, “African-American Women HIV Testing Campaign”

K. Vijaya Health Promotion Board, Singapore, “Recognition & Rewards Program for Healthier Eating Establishments”

Pete WebbPacific Consulting Group, “Improving Service Delivery at the IRS.”

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Price: $52.61 [Notify me when price goes down.]

NLP skills are proving invaluable for personal development and professional excellence in counselling, education, and business .
Price: $14.76 [Notify me when price goes down.]

As Christianity advances in the South and East, its universal truths face new questions and are expressed in new ways. Majority world theological reflection needs to be brought into conversation with Western theology. Doing so will uncover blind spots and biases and will bring a potentially revitalizing agent into the Western church..
Price: $15.67 [Notify me when price goes down.]

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want

Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain’s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.

Activating one or more of the other person’s triggers will make you a master persuader in every aspect of your life. You’ll learn how to motivate a “Yes” response from clients, coworkers, employees, and entire organizations.

Just say “YES” to success.

"7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life."
--From the review by Melissa F. Thompson, project manager/instructional designer, in Training Magazine

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Price: $12.98 [Notify me when price goes down.]

This edited text is written by some of the most visible, productive scholars and instructors in each of the areas the text covers. The book was designed to capture the excitement and vitality of this ongoing, open-ended area of research..
Price: $68.99 [Notify me when price goes down.]

Students will learn key influencing skills and strategies such as interpretation/reframe, feedback, providing directives, and cognitive-behavioral assertiveness training. "Manuals" defining each skill, practice ideas, and feedback forms highlight the text..
Price: $15.95 [Notify me when price goes down.]

The landmark edition of Dale Carnegie's public-speaking bible.

Dale Carnegie, author of the legendary How to Win Friends and Influence People, began his career as the premier "life coach" of the twentieth century by teaching the art of public speaking. Public speaking, as Carnegie saw it, is a vital skill that can be attained through basic and repeated steps. His classic volume on the subject appeared in 1926 and was revised twice-in shortened versions-in 1956 and 1962. This 2006 revision-edited by a longtime consultant to Dale Carnegie & Associates, Inc., and the editor in charge of updating How to Win Friends and Influence People-is the definitive one for our era.

While up-to-date in its language and points of reference, Public Speaking for Success preserves the full range of ideas and methods that appeared in the original: including Carnegie's complete speech and diction exercises, which follow each chapter, as the author originally designated them. This edition restores Carnegie's original appendix of the three complete self-help classics: Acres of Diamonds by Russell H. Conwell, As a Man Thinketh by James Allen, and A Message to Garcia by Elbert Hubbard. Carnegie included these essays in his original edition because, although they do not directly relate to public speaking, he felt they would be of great value to the readers. Here is the definitive update of the best-loved public-speaking book of all time..
Price: $5.06 [Notify me when price goes down.]

A basic text for citizens, professionals and debaters of all types. This book introduces readers to the basic types of arguments and how to criticize and engage them, including induction, deduction, and causation. Readers will be familiarized with the ways in which advocates support their arguments and how to criticize and engage these forms of support, including historical data, statistics, examples, anecdotes, expert testimony and common experience. Readers will also encounter how to prepare for argumentative situations and how to conduct themselves within them, including debates, panel discussions, public speeches and informal settings. The original 1964 text has been updated and filled with new examples and activities..
Price: $24.95 [Notify me when price goes down.]

U&lc magazine (Upper & lower case) was a defining voice in graphic design worldwide between 1970 and 1999. It was in some ways a lifestyle magazine for the desgin community providing a fascinating intersection of popular cultural and graphic design in the last quarter of the 20th century. The list of editorial contributors to U&lc is long, and many prominent designers worked on designing entire issues. Their best work is showcased in this book through the reproduction of selected covers, stories and illustrations from the nearly 120 quarterly issues that were published. This book also contains an introduction and four informal but in-depth chapters on the background, context, use of design and typography, and the people involved in making U&lc happen over the years..
Price: $34.65 [Notify me when price goes down.]

How to capture customers by learning to think the way they do

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

In addition, you receive:

• Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader
• Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers

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Price: $3.49 [Notify me when price goes down.]