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The 101 Most Influential People Who Never Lived: How Characters of Fiction, Myth, Legends, Television, and Movies Have Shaped Our Society, Changed Our Behavior, and Set the Course of History
From Santa Claus to Buffy the Vampire Slayer, from Uncle Sam to Uncle Tom, here is a compelling, eye-opening, and endlessly entertaining compendium of fictional trendsetters and world-shakers who have helped shape our culture and our lives. The 101 Most Influential People Who Never Lived offers fascinating histories of our most beloved, hated, feared, and revered invented icons and the indelible marks they made on civilization, including: # 28: Rosie the Riveter, the buff, blue-collar factory worker who helped jump-start the Women's Liberation movement # 7: Siegfried, the legendary warrior-hero of Teutonic nationalism responsible for propelling Germany into two world wars # 80: Icarus, the headstrong high-flyer who inspired the Wright brothers and humankind's dreams of defying gravity . . . while demonstrating the pressing need for flight insurance # 58: Saint Valentine, the hapless, de-canonized loser who lost his heart and head at about the same time # 43: Barbie, the bodacious plastic babe who became a role model for millions of little girls, setting an impossible standard for beauty and style
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Price: $4.78
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The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
Given the urgency and immediacy of so many business problems and challenges, a solid grounding in the history and evolution of business thinking will help managers separate fad from fact and apply the cumulative wisdom of the writers whose ideas have demonstrated profound and lasting impact. From Sun Tzu's timeless Art of War to the inventors of modern management in the 1920s-'40s to the books that have the captured the New Economy Zeitgeist, The Best Business Books Ever illuminates the key ideas and contributions of the 100 books that should form the basis of any manager's, business student's, or entrepreneur's library. The Best Business Books Ever places both historical and contemporary works in context and draws fascinating parallels and points of connection between books from different places and times, all of which have contributed to our collective understanding and practice of the art of management. .
Price: $4.94
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A Great American Cook: Recipes from the Home Kitchen of One of Our Most Influential Chefs
Can a great chef's cookbook feel loose, almost laid-back? It can if its author is Jonathan Waxman, a "founding chef" at Alice Water's Chez Panisse and proprietor of Jams and Barbuto in Manhattan His A Great American Cook--a collection of 100-plus recipes for the likes of Sea Scallop Fettuccine, Pork Shoulder with Mole Sauce, and Curried Catfish with Apple-Corn Fritters--shows a master in top form, blending global cooking traditions to produce uniquely American food, homey yet refined. His dishes are accessible to all cooks willing to cull the necessary (sometimes pricey) ingredients and spend a bit of time in the kitchen. Following an idiosyncratic take on ingredients and techniques (on bacon: "OK--I love bacon--and yeah, I'm from a Jewish household") the book explores, in addition to the usual course stops, sandwiches like Shrimp BLT and pizzas, as well as desserts, including Angel Food Cake with Toffee Crunch and Flourless Chocolate Espresso Tart. Of top interest are Waxman's grilling how-to's and other technical insights (for example, to dress a salad properly, add the vinegar first). Seafood, and salmon in particular, receives expert attention. Here is one man's soul cooking of a high yet relaxed order that readers will happily embrace. --Arthur Boehm.
Price: $10.04
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Dark Genius: The Influential Career of Legendary Political Operative and Fox News Founder Roger Ailes
Roger Ailes, former Republican political consultant, and current president of Fox News Channel, is a dominant media figure of our age. His made-for-TV imagery and mastery of “style over substance” has overtaken earlier methods of reporting the news, and radically refashioned our political and communications landscapes. Yet, no book has ever been published on this Oz-like figure: Dark Genius is the definitive study of Ailes and his controversial career. The 1960 television encounter between Richard Nixon and John F. Kennedy was the moment when slick television imagery began to take over politics. Ailes, a young TV producer, absorbed the lessons of the new video age, and put them into practice. While a director on “The Mike Douglas Show”, he met Richard Nixon, who soon hired Ailes to help him conquer the fledgling medium. Riding the wave of that triumph, Ailes went on to aid other key Republican figures like Ronald Reagan, George H.W. Bush, and Rudy Giuliani. In the 1990s, Ailes was hired to run CNBC, the first cable financial network, bringing a talk radio sensibility to the small screen. Then, Rupert Murdoch hired him to implement the media mogul’s vision for a different kind of cable news network. Now, with Murdoch (whose News Corp. has recently acquired the Wall Street Journal), Ailes is launching the FOX News business channel in 2007. Over the span of several decades, Ailes has played a key role in the growing reach of conservatism, first in politics, then in mass media. Part history, part media criticism, part current events, Dark Genius tracks the rise, dominance, and relevance of political television, and how it has been used and abused by its master. .
Price: $2.95
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
One American in ten tells the other nine how to vote, where to eat, and what to buy. They areThe Influentials Who are they? The most influential Americans -- the ones who tell their neighbors what to buy, which politicians to support, and where to vacation -- are not necessarily the people you'd expect. They're not America's most affluent 10 percent or best-educated 10 percent. They're not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities...and they wield a huge amount of influence within those communities. They're the campaigners for open-space initiatives. They're church vestrymen and friends of the local public library. They're the Influentials...and whether or not they are familiar to you, they're very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing's holy grail: that elusive but supremely powerful channel known as word of mouth. What they've learned is that even more important than the "word" -- what is said -- is the "mouth" -- who says it. They've identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples: • Influentials have been the "early majority" -- leading indicators of what Americans will be buying -- for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today.• Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians. Although America's Influentials have always been powerful, they've never been more important than now. Today, a fragmented market has made it possible for Influentials to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon...and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials. Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore..
Price: $2.50
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100 Dogs Who Changed Civilization: History's Most Influential Canines
Sure, every dog has its day but these 100 canines raced ahead of the pack to alter the very course of world history In 100 Dogs Who Changed Civilization, readers will discover the inspiring true tales of dogs who've contributed to scientific advancement, influenced geopolitical events, inspired great works of art, and saved the lives of their beloved masters. These astounding pooches include: Biche, the Italian Greyhound who started a war between France and Prussia
Seaman, the Newfoundland who saved explorers Lewis and Clark from a marauding buffalo
Sergeant Stubby, the most decorated war dog in U.S. history
Laika, the first earthling of any kind to go into orbit
Hachiko, an Akita whose devotion to his dead master made him a Japanese national hero . . . and many more. Packaged in a very civilized hardcover with black-and-white illustrations, 100 Dogs Who Changed Civilization is the perfect gift for dog lovers and history buffs alike..
Price: $8.37
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