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Price: $8.79 [Notify me when price goes down.]

A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.

Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.”

For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this revelatory book, Taleb explains everything we know about what we don’t know. He offers surprisingly simple tricks for dealing with black swans and benefiting from them.

Elegant, startling, and universal in its applications The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book–itself a black swan..
Price: $15.17 [Notify me when price goes down.]

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.

Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:

• Connect with specific audiences
• Turn ideas into informative graphics
• Use sketching and diagramming techniques effectively
• Create graphics that enable audiences to process information easily
• Develop truly influential presentations
• Utilize presentation technology to your advantage

Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause..
Price: $21.55 [Notify me when price goes down.]

This thorough, self-paced guide to Adobe Photoshop CS3--written by the experts at Adobe Systems' is ideal for beginning users who want to learn key Photoshop concepts and techniques, while readers who already have some experience with Photoshop can use this book to learn Photoshop CS3's more advanced features and newest tools. Using clear, step-by-step, project-based lessons, each chapter walks readers through the creation of a specific project, with each chapter building on the reader's growing knowledge of the program, while review questions at the end of each chapter reinforce the skills learned in each lesson. Photoshop CS3, long the industry standard for digital imaging software, offers plenty of new features and enhancements for creative professionals and digital photographers alike. Users can enjoy unrivaled editing with non-destructive Smart Filters, improved curves, and adjustable cloning and healing with Preview Overlay. Increase productivity with Photoshop CS3's streamlined interface and new Photoshop Lightroom " integration. Anyone who wants to create a composite will benefit from the revamped Photomerge® tool, which lets you apply automatic layer alignment and blending to your images, while the new Quick Selection tool lets you select pixels not just by color, but by texture and shape as well. And digital photographers will be pleased to know that they can now process multiple Camera Raw images in a fraction of the time it used to take.


Educational instructor notes—created to help teachers plan, organize, and time their lessons—are available for this book (and for other Classroom in a Book titles) at www.peachpit.com/instructorresources.
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Price: $31.00 [Notify me when price goes down.]

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:



-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"

-Seth Godin, author, Meatball Sundae

"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."

-Scott Cook, Founder and Chairman of the Executive Committee, Intuit

Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.

-Cathie Black, President, Hearst Magazines

"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."

-John T. Chambers, Chairman and CEO, Cisco

"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."

-Christina Norman, President, MTV

"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."

-Clark Kokich, CEO, Avenue A | Razorfish

"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."

-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age.
Price: $18.62 [Notify me when price goes down.]

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!

• Usability as common courtesy -- Why people really leave Web sites
• Web Accessibility, CSS, and you -- Making sites usable and accessible
• Help! My boss wants me to ______. -- Surviving executive design whims
  

"I thought usability was the enemy of design until I read the first edition of this book.  Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book."  -- Jeffrey Zeldman, author of Designing with Web Standards


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Price: $23.49 [Notify me when price goes down.]

For more than 20 years, this leading guide to more than 300 colleges and universities has been an indispensable source of information for college-bound students and their parents. Hip, honest and straightforward, the Fiske Guide to Colleges delivers an insider's look at the academic climates and the social and extracurricular scenes at the "best and most interesting" schools in the U.S., plus Canada and Great Britain.

The Fiske Guide to Colleges 2009 is a tool to help you make the most intelligent educational investment you can. With The Fiske Guide to Colleges 2009, you'll get:

• The #1 Bestselling College Guide
• The guide that is most trusted by guidance counselors, students, and parents
• A book packed with tips from current students about the ins and outs of their schools Fiske's exclusive academic, social, and quality-of-life ratings for each school

"I happen to prefer the Fiske Guide for its combination of compressive facts and figures and personal anecdotes and descriptions of each campus. They may take a bit longer to read than a quick reference guide, but each entry leaves you with an indelible impression of the academic and social life at the college in question."

- Excerpt from The Truth About Getting In, by Katherine Cohen, founder of IvyWise

The Fiske Guide to Colleges 2009 also includes:

• Fiske's exclusive academic, social and quality-of-life ratings
• The 40+ schools that deliver the best education at the most reasonable costs
• Lists of each school's strongest majors and programs
• Candid tips from each school's current students
• A self-quiz to help understand which college is right for a student
• Vital information on how to apply
• "Overlap" listings to help students expand their options
• Selectivity statistics and SAT and ACT ranges

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Price: $14.00 [Notify me when price goes down.]

Scott Kelby was honored with Professional Photographer magazine’s highly coveted 2008 Hot One Award for The Adobe Photoshop CS3 Book for Digital Photographers. Here’s what Jeff Kent, the Hot One Editor at Professional Photographer, has to say about the book: “In a how-to published by Peachpit Press, Scott Kelby, best-selling author on Adobe Photoshop, delves into CS3 to uncover the most important and useful techniques for digital photographers. Our judges liked Kelby’s direct approach with step-by-step instructions. In this new edition, Kelby shares even more secrets from the top pros.”

Shutterbug magazine chose The Adobe Photoshop CS3 Book for Digital Photographers as a Top Digital Book of 2007.  Here’s what Joe Farace of Shutterbug has to say about the book: “Scott Kelby’s name on a Photoshop book is like the Dodge brand on the front of a pickup truck. You know it’s built RAM—or pixel—tough. Combining his famous twisted wit with unwaveringly straight tutorials, Kelby takes you through a detailed tour of Photoshop CS3 by showing how to use the new features. No fluff; just page after page of well-illustrated tutorials showing photographers how to get the most out of the new features, commands, and effects found in the latest version of Adobe’s flagship. It will get you up to speed on CS3’s new features faster than you can all by yourself.”

Scott Kelby, the #1 best-selling Photoshop author in the world today, once again takes this book to a whole new level as he uncovers the latest, most important, and most exciting new Adobe Photoshop CS3 techniques for digital photographers. This major update to his award-winning, record-breaking book does something for digital photographers that’s never been done before–it cuts through the bull and shows you exactly “how to do it.” It’s not a bunch of theory; it doesn’t challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step-by-step the exact techniques used by today’s cutting-edge digital photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why.

That’s why the previous editions of this book are widely used as the official course study guide in photography courses at college and universities around the world, and this new edition for Photoshop CS3 exposes even more of the top pros’ most closely-guarded secrets.

Learn How The Pros Do It
Each year Scott trains thousands of professional photographers on how to use Photoshop, and almost without exception they have the same questions, the same problems, and the same challenges–and that’s exactly what he covers in this book. You’ll learn:

• The sharpening techniques the pros really use.
• The pros’ tricks for fixing the most common digital photo problems fast!
• How to get great looking prints (that actually match your screen!)
• A whole chapter on the latest, most requested Photoshop special effects!
• How to color correct any photo without breaking a sweat.
• How to process Raw images, plus how to take advantage of all the new Camera Raw features in CS3!
• The portrait retouching secrets only the pros know about!
• How to add real automation to your work.
• How to show your work like a pro!

Plus a host of shortcuts, workarounds, and slick “insider” tricks to send your productivity through the roof! If you’re a digital photographer, and you’re ready to learn the “tricks of the trade”–the same ones that today’s leading pros use to correct, edit, sharpen, retouch, and present their work–then you’re holding the book that will do just that..
Price: $28.95 [Notify me when price goes down.]

For more than a decade, Steve McConnell, one of the premier authors and voices in the software community, has helped change the way developers write code--and produce better software. Now his classic book, CODE COMPLETE, has been fully updated and revised with best practices in the art and science of constructing software. Whether you're a new developer seeking a sound introduction to the practice of software development or a veteran exploring strategic new approaches to problem solving, you'll find a wealth of practical suggestions and methods for strengthening your skills. Topics include design, applying good techniques to construction, eliminating errors, planning, managing construction activities, and relating personal character to superior software. This new edition features fully updated information on programming techniques, including the emergence of Web-style programming, and integrated coverage of object-oriented design. You'll also find new code examples--both good and bad--in C++, Microsoft(r) Visual Basic(r), C#, and Java, though the focus is squarely on techniques and practices..
Price: $29.87 [Notify me when price goes down.]