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Planet Google: One Company's Audacious Plan To Organize Everything We Know
Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us? As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion. Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks. The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests? Stross's access to those who have spearheaded so many of Google's new initiatives, his penetrating research into the company's strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for our culture at large..
Price: $12.66
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Mastering VMware Infrastructure 3 (Mastering)
Cut hardware costs, expand your capacity, and manage an entire fleet of virtual machines in your enterprise with the leading virtualization solution, VMware Infrastructure 3 (VI3), by applying the step-by-step instructions in Mastering VMware® Infrastructure 3. Packed with the technical details, best practices, and how-tos you need to install, configure, and run a virtual infrastructure at maximum efficiency, this guide is comprehensive and essential. Learn how to create and manage virtual networks and machines, configure every product in the VI3 suite, monitor resources and performance, maintain security, and much more..
Price: $31.71
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MCSA/MCSE Self-Paced Training Kit (Exam 70-291): Implementing, Managing, and Maintaining a Microsoft® Windows Server(TM) 2003 Network Infrastructure, (Pro Certification)
Announcing an all-new MCSA/MCSE Training Kit designed to help maximize your performance on Exam 70-291, a core exam for the new Windows Server 2003 certification. This kit packs the tools and features that exam candidates want most—including in-depth, self-paced training based on final exam content; rigorous, objective-by-objective review; exam tips from expert, exam-certified authors; and a robust testing suite. It also provides real-world scenarios, case study examples, and troubleshooting labs for skills and expertise that you can apply to the job. Focusing on network infrastructure management for Windows Server 2003, this official study guide covers topics such as implementing, managing, and maintaining IP addressing, name resolution, network security measures, routing and remote access, and monitoring and troubleshooting network infrastructure. Ace your exam preparation and ramp up quickly on Windows Server 2003 by working at your own pace through the lessons, hands-on exercises, and practice tests. The flexible, best-of-class test engine on CD features 300 practice questions and pre-assessment and post-assessment capabilities. Choose timed or untimed testing mode, generate random tests, or focus on discrete objectives or chapters, and get detailed explanations for right and wrong answers—including pointers back to the book for further study. You also get a 120-day evaluation version of Windows Server 2003 and a 15 percent exam discount voucher—making this kit an exceptional value and a great career investment..
Price: $36.57
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Beer School: Bottling Success at the Brooklyn Brewery
What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." —Michael Jackson, The Beer Hunter(r) "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!" —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!" —Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too." —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." —Ken Grossman, founder, Sierra Nevada Brewing Co..
Price: $8.95
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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.
In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime? Raising the Bar tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the Bar chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million consumers, and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from Erickson's life-trekking in the Himalayan mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada range--as inspiration for his philosophy of business. Throughout the book, Erickson--a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur--convinces us that sustaining one's employees, community, and environment is good business. If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, adventure lover, intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you..
Price: $9.99
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Infrastructure: A Field Guide to the Industrial Landscape
A companion to the man-made landscape that reveals how our industrial environment can be as dazzling as the natural world.Replete with the author's striking photographs, Infrastructure is a unique and spectacular guide, exploring all the major "ecosystems" of our modern industrial world, revealing what the structures are and why they're there, and uncovering beauty in unexpected places—awakening and fulfilling a curiosity you didn't know you had. Covering agriculture, resources, energy, communication, transportation, manufacturing, and waste, this is the "Book of Everything" for the industrial landscape. The objects that fill our everyday environment are streetlights, railroad tracks, antenna towers, highway overpasses, power lines, satellite dishes, and thousands of other manufactured items, many of them so familiar we hardly notice them. Larger and more exotic facilities have transformed vast tracts of the landscape: coal mines, nuclear power plants, grain elevators, oil refineries, and steel mills, to name a few. Infrastructure is a compelling and clear guide for those who want to explore and understand this mysterious world we've made for ourselves. 500 color illustrations..
Price: $18.99
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Windows Server 2008 PKI and Certificate Security (PRO-Other) (PRO-Other)
Get in-depth guidance for designing and implementing certificate-based security solutions straight from PKI expert Brian Komar. No need to buy or outsource costly PKI services when you can use the robust PKI and certificate-based security services already built into Windows Server 2008! This in-depth reference teaches you how to design and implement even the most demanding certificate-based security solutions for wireless networking, smart card authentication, VPNs, secure email, Web SSL, EFS, and code-signing applications using Windows Server PKI and certificate services. A principal PKI consultant to Microsoft, Brian shows you how to incorporate best practices, avoid common design and implementation mistakes, help minimize risk, and optimize security administration. This definitive reference features a CD loaded with tools, scripts, and a fully searchable eBook. Key Book Benefits
Guides system engineers and administrators how to design and implement PKI-based solutions
Explains how to exploit the tight integration of Windows Server 2008 PKI services with Active Directory® directory service
Features best practices based on real-world implementations Includes a CD with tools, scripts, and a fully-searchable eBook.
Price: $22.23
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