Books about Kawasaki from Amazon.com

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start..
Price: $10.95 [Notify me when price goes down.]

.
Price: $15.45 [Notify me when price goes down.]

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.

* Create Like a God *

Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.

* Command Like a King *

Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes).

* Work Like a Slave *

Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained.

Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.

.
Price: $6.75 [Notify me when price goes down.]

More uncommon common sense from the bestselling author of The Art of the Start.

In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

• How to get a standing ovation
• The art of schmoozing
• How to create a community
• The top ten lies of entrepreneurs
• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask

Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki..
Price: $19.77 [Notify me when price goes down.]

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.

Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.

In Part One, you'll be introduced to the key components to building a personality and learn how to:

• Recognize the greatest myth that most marketers blindly follow, and how to get past it
• Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing
• Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters
• Harness the influence of “accidental spokespeople” and use it to your advantage
• Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed
• Pinpoint and capitalize on the moments where personality can make a difference

Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.

Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

.
Price: $9.99 [Notify me when price goes down.]

.
Price: $8.94 [Notify me when price goes down.]

Orphaned on the mean streets of Treasure Town, lost boys Black and White must mug, steal and fight to survive Around them moves a world of corruption and loneliness, small-time crooks and neurotic police officers, and a band of sadistic yakuza who have plans for their once-fair city. Can they rise above their environment? Surreal manga influenced by European comics.

Tekkonkinkreet is a play on Japanese words meaning "a concrete structure with an iron frame," and it suggests the opposing images of concrete cities against the strength of imagination..
Price: $18.72 [Notify me when price goes down.]

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.

Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan.

Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

.
Price: $2.68 [Notify me when price goes down.]

Few activities offer more fun and excitement than motorcycling, but to get the most out of it, there’s a lot you need to know. From buying and maintaining a bike, to riding safely, to finding great places to ride, Motorcycling For Dummies puts you on the road with savvy and style, whether you’re male or female, new to riding or an experienced vet.

This fun, practical, and informative guide gets you geared up and ready to ride! You’ll get plenty of help in selecting the right bike and step-by-step instructions on performing routing maintenance tasks. You’ll also find out how to develop safe riding habits and, maybe most important of all, fit in with the biker crowd. Plus, this indispensable resource shows you advanced riding techniques, offers travel tips for long-distance rides, and even helps you get your kids started in motorcycling. Discover how to:

• Buy a new or used bike
• Select safe, tough riding gear, from helmet and jacket to boots and pants
• Get proper training and learn essential riding skills
• Insure your bike
• Pass even the toughest licensing test
• Try your hand at cruising, touring, sports biking, and more
• Get involved in motorcycle clubs and events
• Deal with dangers on the road
• Customize your bike to improve both style and performance

Complete with lists of great biking events, organizations, people, and even movies, Motorcycling For Dummies gives a whole new meaning to the term “easy rider.”.
Price: $11.81 [Notify me when price goes down.]

.
Price: $28.01 [Notify me when price goes down.]