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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research..
Price: $122.45
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Capitalscapes: Folding Screens And Political Imagination in Late Medieval Kyoto
Following the destruction of Kyoto during the civil wars of the late fifteenth century, large-scale panoramic paintings of the city began to emerge. These enormous and intricately detailed depictions of the ancient imperial capital were unprecedented in the history of Japanese painting and remain unmatched as representations of urban life in any artistic tradition. Capitalscapes, the first book-length study of the Kyoto screens, examines their inception in the sixteenth to early seventeenth centuries, focusing on the political motivations that sparked their creation. Close readings of the Kyoto screens reveal that they were initially commissioned by or for members of the Ashikaga shogunate and that urban panoramas reflecting the interests of both prevailing and moribund political elites were created to underscore the legitimacy of the newly ascendant Tokugawa regime. Matthew McKelway’s analysis of the screens exposes their creators’ masterful exploitation of ostensibly accurate depictions to convey politically biased images of Japan’s capital. His overarching methodology combines a historical approach, which considers the paintings in light of contemporary reports (diaries, chronicles, ritual accounts), with a thematic one, isolating individual motifs, deciphering their visual language, and comparing them with depictions in other works. McKelway’s combined approach allows him to argue that the Kyoto screens were conceived and perpetuated as a painting genre that conveyed specific political meanings to viewers even as it provided textured details of city life. His differs significantly from previous studies, which typically taxonomize the screens according to their compositional variations or dwell on the narrow concerns of a single painting considered in isolation. Students and scholars of Japanese art will find this lavishly illustrated work especially valuable for its insights into the cityscape painting genre, while those interested in urban and political history will appreciate its bold exploration of Kyoto’s past and the city’s late-medieval martial elite..
Price: $38.20
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Awakenings: Zen Figure Painting in Medieval Japan
Transmitted from China to Japan in the 13th century, Zen Buddhism not only introduced religious practices but also literature, calligraphy, philosophy, and ink painting to Japanese disciples. This elegant book discusses these fields as they combined to encompass the evocative practice of figure painting within Zen Buddhism in medieval Japan. Focusing on forty-seven exceptional Japanese and Chinese paintings from the 12th to the 16th centuries––which together illustrate the story of the “awakening” of Zen art––the book features essays by distinguished scholars that discuss the life and art within Zen monastic and lay communities. The authors explore the ideology underlying the development of Zen’s own pantheon of characters created to imagine the Buddha’s wisdom and offer fresh insights into the role of the visual arts within Zen practice as it developed in Japan in close dialogue with the Asian continent. .
Price: $45.84
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Samurai Armies 1550-1615 (Men-at-Arms)
In 1543 three Portuguese merchants entered a turbulent Japan, bringing with them the first firearms the Japanese had ever seen: simple matchlock muskets called arquebuses. They proved a decisive addition to the Japanese armoury, as for centuries the samurai had fought only with bow, sword and spear. In 1575, one of the greatest original thinkers in the history of samurai, Oda Nobunaga, arranged his arquebusiers in ranks three deep behind a palisade and proceeded, quite literally, to blow his opponent’s cavalry to pieces, marking the beginning of a new era in Japanese military history..
Price: $8.00
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Zen Buddhist Landscape Arts of Early Muromachi Japan (1336-1573) (S U N Y Series in Buddhist Studies)
Examining inscriptions on landscape paintings and related documents, this book explores the views of the "two jewels" of Japanese Zen literature, Gido Shushin (1325-1388) and Zekkai Chushin (1336-1405), and their students. These monks played important roles as advisors to the shoguns Ashikaga Yoshimitsu (1358-1408) and Yoshimochi (1386-1428), as well as to major figures in various michi or Ways of linked verse, the No theatre, ink painting, rock gardens, and other arts. By applying images of mountain retreats to their busy urban lives in the capital, these Five Mountain Zen monks provoke reconsiderations of the relation between secular and sacred and nature and culture..
Price: $25.95
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Ritual Practice in Modern Japan: Ordering Place, People, and Action
National surveys indicate that most Japanese, while professing no religious commitment, frequently perform rituals: They regularly tend their family home altars, look after family graves, participate in neighborhood festivals, and visit Shinto shrines and Buddhist temples. Are these rituals mere formalities? Based on fourteen months of fieldwork in Kamakura city near Tokyo, Satsuki Kawano examines the power of ritual and its relevance for modern urbanites. She reveals the indebtedness of ritual to forms that create an elevated context and infuse the mundane with a sense of moral order. By employing acts and environments common to everyday life, Kawano argues, ritual evokes morally positive values such as purity, gratitude, respect, and indebtedness. Rather than objectify morality in a sacred text or religious doctrine, ritual embodies and emplaces a sense of what it means to be a good person and creates moments of personal significance and engagement. In Kamakura, belief is therefore a consequence and not a prerequisite of ritual engagement. Ritual Practice in Modern Japan effectively challenges the widespread assumption that ritual in non-Western societies has little moral significance and that, with modernization, "traditional" practices inevitably disappear. This is a book that will interest scholars and students of cultural anthropology, ritual studies, and Japanese studies..
Price: $14.94
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Court and Bakufu in Japan: Essays in Kamakura History
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