Books about Knowledge from Amazon.com

Bestselling author Nassim Nicholas Taleb continues his exploration of randomness in his fascinating new book, The Black Swan, in which he examines the influence of highly improbable and unpredictable events that have massive impact. Engaging and enlightening, The Black Swan is a book that may change the way you think about the world, a book that Chris Anderson calls, "a delightful romp through history, economics, and the frailties of human nature." See Anderson's entire guest review below.

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Guest Reviewer: Chris Anderson

Chris Anderson is editor-in-chief of Wired magazine and the author of The Long Tail: Why the Future of Business Is Selling Less of More.

Four hundred years ago, Francis Bacon warned that our minds are wired to deceive us. "Beware the fallacies into which undisciplined thinkers most easily fall--they are the real distorting prisms of human nature." Chief among them: "Assuming more order than exists in chaotic nature." Now consider the typical stock market report: "Today investors bid shares down out of concern over Iranian oil production." Sigh. We're still doing it.

Our brains are wired for narrative, not statistical uncertainty. And so we tell ourselves simple stories to explain complex thing we don't--and, most importantly, can't--know. The truth is that we have no idea why stock markets go up or down on any given day, and whatever reason we give is sure to be grossly simplified, if not flat out wrong.

Nassim Nicholas Taleb first made this argument in Fooled by Randomness, an engaging look at the history and reasons for our predilection for self-deception when it comes to statistics. Now, in The Black Swan: the Impact of the Highly Improbable, he focuses on that most dismal of sciences, predicting the future. Forecasting is not just at the heart of Wall Street, but it's something each of us does every time we make an insurance payment or strap on a seat belt.

The problem, Nassim explains, is that we place too much weight on the odds that past events will repeat (diligently trying to follow the path of the "millionaire next door," when unrepeatable chance is a better explanation). Instead, the really important events are rare and unpredictable. He calls them Black Swans, which is a reference to a 17th century philosophical thought experiment. In Europe all anyone had ever seen were white swans; indeed, "all swans are white" had long been used as the standard example of a scientific truth. So what was the chance of seeing a black one? Impossible to calculate, or at least they were until 1697, when explorers found Cygnus atratus in Australia.

Nassim argues that most of the really big events in our world are rare and unpredictable, and thus trying to extract generalizable stories to explain them may be emotionally satisfying, but it's practically useless. September 11th is one such example, and stock market crashes are another. Or, as he puts it, "History does not crawl, it jumps." Our assumptions grow out of the bell-curve predictability of what he calls "Mediocristan," while our world is really shaped by the wild powerlaw swings of "Extremistan."

In full disclosure, I'm a long admirer of Taleb's work and a few of my comments on drafts found their way into the book. I, too, look at the world through the powerlaw lens, and I too find that it reveals how many of our assumptions are wrong. But Taleb takes this to a new level with a delightful romp through history, economics, and the frailties of human nature. --Chris Anderson

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Price: $14.93 [Notify me when price goes down.]

A Guide to the Project Management Body of Knowledge (PMBOK® Guide)—2000 Edition is now available in eight additional languages to help project managers around the world.

Each of PMI's official translations includes a bilingual glossary of newly translated and standardized project management terminology. This allows candidates to study the guide in the same language in which they plan to take the Project Management Professional (PMP®) certification exam.

PMI undertook a rigorous, year-long process to ensure the maximum effectiveness of each official translation. Each translation team included qualified bilingual PMPs as well as professional translators and editors.

Official translations: Chinese, Japanese, Spanish, Portuguese, French, Korean, German and Italian..
Price: $30.00 [Notify me when price goes down.]

What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation—new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages.

In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever. Why? The management paradigm of the last century—centered on control and efficiency—no longer suffices in a world where adaptability and creativity drive business success. To thrive in the future, companies must reinvent management.

Hamel explains how to turn your company into a serial management innovator, revealing:

The make-or-break challenges that will determine competitive success in an age of relentless, head-snapping change.

The toxic effects of traditional management beliefs.

The unconventional management practices generating breakthrough results in “modern management pioneers.”

The radical principles that will need to become part of every company’s “management DNA.”

The steps your company can take now to build your “management advantage.”

Practical and profound, The Future of Management features examples from Google, W.L. Gore, Whole Foods, IBM, Samsung, Best Buy, and other blue-ribbon management innovators..
Price: $15.18 [Notify me when price goes down.]

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Price: $9.40 [Notify me when price goes down.]

Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it. Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general -- all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. This book explains: Collaborative filtering techniques that enable online retailers to recommend products or media Methods of clustering to detect groups of similar items in a large dataset Search engine features -- crawlers, indexers, query engines, and the PageRank algorithm Optimization algorithms that search millions of possible solutions to a problem and choose the best one Bayesian filtering, used in spam filters for classifying documents based on word types and other features Using decision trees not only to make predictions, but to model the way decisions are made Predicting numerical values rather than classifications to build price models Support vector machines to match people in online dating sites Non-negative matrix factorization to find the independent features in adataset Evolving intelligence for problem solving -- how a computer develops its skill by improving its own code the more it plays a game Each chapter includes exercises for extending the algorithms to make them more powerful. Go beyond simple database-backed applications and put the wealth of Internet data to work for you. "Bravo! I cannot think of a better way for a developer to first learn these algorithms and methods, nor can I think of a better way for me (an old AI dog) to reinvigorate my knowledge of the details." -- Dan Russell, Google "Toby's book does a great job of breaking down the complex subject matter of machine-learning algorithms into practical, easy-to-understand examples that can be directly applied to analysis of social interaction across the Web today. If I had this book two years ago, it would have saved precious time going down some fruitless paths." -- Tim Wolters, CTO, Collective Intellect.
Price: $22.84 [Notify me when price goes down.]

Now in its Fourth Edition, Kimmel, Weygandt, and Kieso's Financial Accounting: Tools for Business Decision Making has been tested and approved in the classroom Whether you measure classroom success by improved grades, students who are better prepared for the Intermediate course and their future careers, or by student evaluations at the end of the semester, Financial Accounting delivers real results.

"If you are teaching a debit/credit centered financial accounting principles class there is not a better written or organized text. Believe me I have looked. The supporting materials for instructors [are] also terrific."
--Nancy Snow, University of Toledo

"The textbook is well written with good examples and homework problems. This book is easy to understand, but is rigorous in its coverage of accounting issues."
--Paul Brazina, La Salle University, Philadelphia

"Best presentation of material in the industry. In addition, Financial, Managerial and Intermediate all flow together for greater coverage and comprehension."
--Vince Enslein, Clinton Community College

Key Features
* WileyPLUS gives instructors the technology they need to create an environment where students can reach their full potential and experience academic success. www.wiley.com/college/wileyplus
* New Accounting Across the Organization features place accounting issues within the context of students' majors.
* Updated with expanded content on Sarbanes-Oxley and Corporate Governance.
* New Comprehensive Problems combine concepts across chapters.
* A new Continuing Cookie Chronicle problem traces the growth of an entrepreneurial venture and enables students to apply their newly acquired accounting skills.
* Identifies the tools students will need to make real business decisions.
* Provides balanced coverage of the accounting cycle at a level that is appropriate to what students need in the business world.
* Emphasizes the accounting experiences of real high-profile companies, such as Tootsie Roll, Microsoft, Nike, and Intel..
Price: $49.50 [Notify me when price goes down.]

Science has recently begun to prove what ancient myth and religion have always espoused: There may be such a thing as a life force.

In this groundbreaking classic, investigative journalist Lynne McTaggart reveals a radical new paradigm—that the human mind and body are not separate from their environment but a packet of pulsating power constantly interacting with this vast energy sea, and that consciousness may be central in shaping our world.

The Field is a highly readable scientific detective story presenting a stunning picture of an interconnected universe and a new scientific theory that makes sense of supernatural phenomena. Documented by distinguished sources, The Field is a book of hope and inspiration for today's world.

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Price: $7.74 [Notify me when price goes down.]

A remarkable range of examples for the idea of visual thinking, with beautifully printed pages. A real treat for all who reason and learn by means of images. -- Rudolf Arnheim.
Price: $29.95 [Notify me when price goes down.]

Think Magellan was the first man to circumnavigate the globe, baseball was invented in America, Henry VIII had six wives, Mount Everest is the tallest mountain? Wrong, wrong, wrong, and wrong again.

Misconceptions, misunderstandings, and flawed facts finally get the heave-ho in this humorous, downright humiliating book of reeducation based on the phenomenal British bestseller. Challenging what most of us assume to be verifiable truths in areas like history, literature, science, nature, and more,

The Book of General Ignorance is a witty “gotcha” compendium of how little we actually know about anything. It’ll have you scratching your head wondering why we even bother to go to school.

Revealing the truth behind all the things we think we know but don’t, this book leaves you dumbfounded about all the misinformation you’ve managed to collect during your life, and sets you up to win big should you ever be a contestant on Jeopardy! or Who Wants to Be a Millionaire.

Besides righting the record on common (but wrong) myths like Captain Cook discovering Australia or Alexander Graham Bell inventing the telephone, The Book of General Ignorance also gives us the skinny on silly slipups to trot out at dinner parties (Cinderella wore fur, not glass, slippers and chicken tikka masala was invented in Scotland, not India).

Thomas Edison said that we know less than one millionth of one percent about anything: this book makes us wonder if we know even that much.

You’ll be surprised at how much you don’t know! Check out THE BOOK OF GENERAL IGNORANCE for more fun entries and complete answers to the following:

How long can a chicken live without its head?
About two years.

What do chameleons do?
They don’t change color to match the background. Never have; never will. Complete myth. Utter fabrication. Total Lie. They change color as a result of different emotional states.

Who invented champagne?
Not the French.

How many legs does a centipede have?
Not a hundred.

How many toes has a two-toed sloth?
It’s either six or eight.

How many penises does a European earwig have?
a)Fourteen
b)None at all
c)Two (one for special occasions)
d)Mind your own business

Which animals are the best-endowed of all?
Barnacles. These unassuming modest beasts have the longest penis relative to their size of any creature. They can be seven times longer than their body.

What is a rhino’s horn made from?
A rhinoceros horn is not, as some people think, made out of hair.

Who was the first American president?
Peyton Randolph.

What were George Washington’s false teeth made from?
Mostly hippopotamus.

What was James Bond’s favorite drink?
Not the vodka martini..
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