Books about Letterhead from Amazon.com

.
Price: $19.79 [Notify me when price goes down.]

.
Price: $28.92 [Notify me when price goes down.]

From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, the meticulous development process is presented through a highly visible step by step approach in five phases: research and analysis, brand and identity strategy, brand identity design, brand identity applications and managing brand assets.

From global corporate mergers through entrepreneurial ventures and nonprofit institutions, twenty-two case studies portray the brand identity process in action. They illustrate a range of challenges and methodologies and represent a select group of branding and multidisciplinary design firms.

The scope of material includes history of identity design up to the latest information about online brand identity standards, naming and trademarking, with practical project management resources about decision making, and creating brand briefs.

Alina Wheeler specializes in brand identity. She uses her strategic imagination to help build brands, create new identities, and design integrated brand identity programs for Fortune 100 companies, entrepreneurial ventures, cities and foundations. Wheeler works closely with founders, CEO¹s and senior management to insure that their vision and their brand identity are communicated clearly to accelerate the success of their organizations. She has been the principal of several design firms as well as a consultant to some of America¹s largest business consulting groups. She is a former national board member of AIGA and was named an AIGA Fellow in 1998.

Hallmark Features

• Unlike most books that show identity programs, this book outlines a rigorous, complex and proven process from research and analysis through the design development of a new identity and online standards through launch and brand asset management.
• Comprehensive, easy to understand guide that is organized by spreads by subject for easy reference.
• An indispensable reference for anyone with responsibility for brand identity.
• Meaningful and actionable information that will accelerate the success of any brand identity project.
• A toolkit for design firms and professionals, design students and design managers.
• Presents the relationship between effective brand identity and creating, building and managing successful brands.
• Presents case studies from Cingular, Amazon, Citibank, TAZO, Zoom, Harley Davidson, FedEx and twenty others.

.
Price: $30.00 [Notify me when price goes down.]

.
Price: $21.90 [Notify me when price goes down.]

This handy book of 50 professionally-designed letterhead, business card and envelope layouts will provide you with hundreds of ideas for designing business stationery Beautifully presented in a superb slide-out box, these at-a-glance cards can be used to help dial in your clients preferences, or as a design resource in your office or studio. Intended to serve as inspiration for developing practical, real-world marketing pieces, the designs are created in traditional page sizes that can be reproduced on an in-house color printer or commercial press. With compelling color palettes, masterful use of typography, and numerous original design styles to choose from, this card deck is a affordable way to gain quick design ideas..
Price: $12.95 [Notify me when price goes down.]

Internet and email have changed the way today's designers must view traditional letterheads, which, to the surprise of some industry experts, have become more important than ever. As more and more business is being done electronically, an even greater emphasis must be placed on letterhead, business cards, and folder design to ensure that they are in tune with the look and feel of a company's website. This can get tricky, as creating a design that looks good in print (300 dpi) as well as on the web (72 dpi) is not always the easiest task to accomplish. But in Clio award-winning designer David E. Carter's comprehensive resource, readers will discover how to create stunning designs and letterheads that work well on both the printed and the digital page. The Big Book of Designs for Letterheads and Web Sites displays literally hundreds of examples that help designers recognize the parameters of print and web letterhead design, where they work together seamlessly, and where some creative integration must be done. This valuable resource makes it clear that the web revolution has not rendered print communications obsolete but has, in effect, made the design and letterhead on print communications even more important when conveying a company's message and keeping it consistent..
Price: $17.93 [Notify me when price goes down.]

• Advice from 45 prestigious branding firms

• The newest and most innovative ideas for branding in any book

Whether it's presented on a business card or in a multimillion-dollar campaign, a successful brand must be recognizable and must build customer loyalty. In this book, forty-five design firms showcase their best brand-building work, with 1,300 full-color images and informative commentary. Branding USA features the remarkable work of the most creative minds in the branding business..
Price: $32.90 [Notify me when price goes down.]

Depicting the right sense of attitude, service and market position with just a tiny image and type is a major challenge Yet great letterhead and business card design is crucial because it showcases a designer's--or client's--business in a glance. Where else must a design idea be conveyed so economically, focusing on the brilliance of the concept, uncluttered by coupons, price lists, graphs, or photographs?

Designer's will find advice and examples that illustrate superb uses of image, type, color, graphics, paper, size, format and printing. They'll also get guidelines for meeting the needs of their clients, creating high impact designs on a low budget and using special production techniques, including thermography, letterpress and die cutting.

* Features award-winning work from today's hottest designers
* Provides a reference for contemporary designs that stand above the rest.
Price: $1.73 [Notify me when price goes down.]