Books about Lifestage from Amazon.com

Genetics is increasingly important in health care provision, but its relevance on a day-to-day basis is often poorly understood Genetics for Healthcare Professionals introduces the general principles of genetics and links these to real world examples, to allow nurses, midwives, genetic counselors and doctors to apply this knowledge in their routine clinical practice.
The book takes a holistic family-oriented approach, from preconception to adulthood, and addresses the misconception that clinical genetics is only of relevance to those who are reproducing.
Genetics for Healthcare Professionals is an essential textbook of genetics for nurses, midwives, genetic counselors and doctors. An ideal course book for students in the healthcare professions, it is also written for qualified staff seeking an update on current issues and how to apply them in practice..
Price: $49.75 [Notify me when price goes down.]

The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments Here is a marketing tool that can not only help segment the market, but target it successfully. Dr. Moschis's market segmentation model is based on state-of-the-art knowledge and methodology. It shows marketers how to develop industry-specific marketing strategy, and demonstrates why this approach works. That, plus the fact that Dr. Moschis's model can be integrated into other databases to enhance their value, makes his book especially useful to marketing professionals, and to students and teachers of marketing on the graduate level. "Gerontographics" is a life-stage model developed to help marketers to better understand the heterogeneous older consumer market. Dr. Moschis points out that the model is unique, and different from other models of older consumer behavior in several ways. First, it is built on state-of-the-art knowledge drawn from various disciplines. Instead of relying on a single approach to or assumption about human behavior, it takes into account a wide range of factors and approaches. Second, the model was tested and validated using multiple methods. Not only is it the result of empirical methods, but it also reflects current thinking among consumer researchers on how to study behavior. Third, because the marketplace is dynamic, the life-stage model is flexible. It accommodates changes over time, to reflect changes in the environment and in people, and the emergence of new types of consumers. Finally, the model is directly linked to marketing strategies. It suggests specific courses of marketing action an organization should take to secure better results..
Price: $94.99 [Notify me when price goes down.]