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Consumer Behavior
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization--from 21 to 20 chapters--as well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term..
Price: $58.85
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The Elements of Great Public Speaking: How to Be Calm, Confident, And Compelling
Great speakers aren’t just born; they prepare and they practice THE ELEMENTS OF GREAT PUBLIC SPEAKING takes the fear out of taking the podium, distilling essential techniques and tricks for just about any speaking occasion. Experienced businesspeople, nervous students, best men, and eulogists alike can benefit from the author’s simple, direct, and tested advice on everything from body language and word choice to responding to the audience and overcoming stage fright. Because there’s no such thing as a boring topic—just boring speakers—ELEMENTS shows how to look, sound, and act like someone worth listening to..
Price: $4.99
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Bittersweet: The Story of Sugar
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Poisons: From Hemlock to Botox to the Killer Bean of Calabar
In the tradition of Salt and Stiff, a wide-ranging and provocative look-teeming with little-known facts and engaging stories-at a subject of the direst interest Poisons permeate our world. They are in the environment, the workplace, the home. They are in food, our favorite whiskey, medicine, well water. They have been used to cure disease as well as to incapacitate and kill. They smooth wrinkles, block pain, stimulate, and enhance athletic ability. In this entertaining and fact-filled book, science writer Peter Macinnis considers poisons in all their aspects. He recounts stories of the celebrated poisoners in history and literature, from Nero to Thomas Wainewright, and from the death of Socrates to Hamlet and Peter Pan. He discusses the sources of various poisons-from cyanide to strychnine, from Botox to ricin and Sarin gas-as well as their detection. Then he analyzes the science of their action in the body and their uses in medicine, cosmetics, war, and terrorism. With wit and precision, he weighs such questions as: Was Lincoln's volatility caused by mercury poisoning? Was Jack the Ripper an arsenic eater? Can wallpaper kill? For anyone who has ever wondered and been afraid to ask, here is a rich miscellany for your secret questions about toxins..
Price: $24.00
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Remembering Phil Esposito
During an illustrious career, Phil Esposito played for the Chicago Black Hawks, the Boston Bruins, and the New York Rangers On the international front, he starred for Team Canada in the classic 1972 Summit Series as the leading individual scorer and inspirational leader of the team that defeated the Soviets in what many fans consider the best eight-game series ever played. Dozens of vintage photographs and complete stats complete this tribute to an amazing superstar from hockey's golden era. .
Price: $2.37
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Poisons: From Hemlock to Botox and the Killer Bean of Calabar
Now in paperback, here in the tradition of Salt and Stiff is a wide-ranging and provocative look--teeming with little-known facts and engaging stories--at a subject of the direst interest, poisons..
Price: $7.25
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Remembering Guy Lafleur
"The Flower," as Guy Lafleur was affectionately known to fans, registered six consecutive 50-goal seasons in the 1970s,and played on five Stanley Cup winners. But Lafleur was more than an athlete. His charisma and quirky individualism gave "No. 10" a cachet that extended far beyond the Forum's corridors. He was a daring style icon whose exploits were as chronicled as those of any pop celebrity. Beautifully designed and packed with vintage photos and classic sports journalism, this is a treasure of hockey nostalgia. .
Price: $10.06
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James Cameron's Aliens of the Deep: Voyages to the Strange World of the Deep Ocean
The search for life in space begins on the ocean floor... Far beneath the ocean's surface, beyond the reach of the sun, an astonishing community of animals lives in a world of searing heat, intense pressure, and absolute darkness. In Aliens of the Deep, Academy Award-winning filmmaker James Cameron and a crew of scientists embark on an extraordinary mission to document this extreme environment. What they learn about the deep sea may one day help scientists search for life on other worlds. Aliens of the Deep takes readers miles below the sea to volcanic hot springs -- hydrothermal vents -- where superheated water flows from Earth's crust into the cold, deep ocean. These vents are surprising oases of life, home to blind crabs, seething hordes of shrimp, reefs of mussels and clams, and swarms of microbes that have found a way to adapt in one ~of the most unlikely places on the planet. Unknown until 1977 and still largely, unexplored, hydrothermal vent fields support no life-giving photosynthesis. Yet many scientists believe that at sites like these, life on Earth may have begun. Spectacular high-resolution photography brings this breathtaking world into focus: jellyfish that appear to glow from within, hideous-looking anglerfish, and the stunning architecture of the calcite towers of a site dubbed "Lost City." Aliens of the Deep asks: If life can survive in this extreme environment on Earth, can the conditions to sustain life exist elsewhere in the universe? Veteran ocean explorer and writer Dr. Joseph MacInnis follows Cameron and his crew as they overcome technical and physical challenges to make a giant-screen film that provides an unprecedented view of this savage and surreal world..
Price: $1.35
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