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The New Political Targeting
Every campaign faces the task of finding the voters it needs to win. The New Political Targeting describes the changing technologies that are enabling campaigns to use their databases to reach these voters in new and more efficient ways. It provides a wealth of research that can help any campaign find answers to difficult questions. The New Political Targeting offers you a new approach to targeting that measures the value of the voters you need to reach. And it comes with a spreadsheet program that helps you estimate the values of each voter, calculate costs and efficiencies and even prepare preliminary budgets. Politics are changing. The New Political Targeting is your guidebook to the new tools and the new research that can help your campaign succeed..
Price: $50.00
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Spatiotemporal Patterns in Ecology and Epidemiology: Theory, Models, and Simulation (Chapman & Hall/Crc Mathematical and Computational Biology)
Although the spatial dimension of ecosystem dynamics is now widely recognized, the specific mechanisms behind species patterning in space are still poorly understood and the corresponding theoretical framework is underdeveloped. Going beyond the classical Turing scenario of pattern formation, Spatiotemporal Patterns in Ecology and Epidemiology: Theory, Models, and Simulation illustrates how mathematical modeling and numerical simulations can lead to greater understanding of these issues. It takes a unified approach to population dynamics and epidemiology by presenting several ecoepidemiological models where both the basic interspecies interactions of population dynamics and the impact of an infectious disease are explicitly considered. The book first describes relevant phenomena in ecology and epidemiology, provides examples of pattern formation in natural systems, and summarizes existing modeling approaches. The authors then explore nonspatial models of population dynamics and epidemiology. They present the main scenarios of spatial and spatiotemporal pattern formation in deterministic models of population dynamics. The book also addresses the interaction between deterministic and stochastic processes in ecosystem and epidemic dynamics, discusses the corresponding modeling approaches, and examines how noise and stochasticity affect pattern formation. Reviewing the significant progress made in understanding spatiotemporal patterning in ecological and epidemiological systems, this resource shows that mathematical modeling and numerical simulations are effective tools in the study of population ecology and epidemiology..
Price: $77.57
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Political Targeting, Second Edition
In 1995, Hal Malchow used the first microtargeting techniques to help Ron Wyden win his special election for the U.S. Senate. Since that time, MSHC Partners has continued that work and today is the only political communications firm with a full-time Targeting Department doing advanced modeling. The New Political Targeting was published in 2003 to bring microtargeting to campaigns nationwide. Since that time these techniques have been widely adopted by campaigns, political parties and interest groups throughout America. Now, Hal Malchow has written a new, expanded edition that shares new developments in the targeting fields and provides explanations for the average campaign about more advanced microtargeting techniques. Malchow offers new data to help predict candidate support, voter persuadability, turnout and the audiences that will respond to the messages most often used in politics today. The second edition of Political Targeting comes complete with a program to help you find your ideal targets and determine the most efficient means of communicating with them..
Price: $49.99
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Social Justice in the Hebrew Bible (Religious Orders)
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Understanding Calcium Dynamics: Experiments and Theory (Lecture Notes in Physics)
Intracellular Calcium is an important messenger in living cells. Calcium dynamics display complex temporal and spatial structures created by the concentration patterns which are characteristic for a nonlinear system operating far from thermodynamic equilibrium. Written as a set of tutorial reviews on both experimental facts and theoretical modelling, this volume is intended as an introduction and modern reference in the field for graduate students and researchers in biophysics, biochemistry and applied mathematics. .
Price: $94.89
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Gothic Images of Race in Nineteenth-Century Britain
In pursuing the sources for late-eighteenth and nineteenth-century “demonization” of racial and cultural difference, this book moves back and forth between the imagined world of literature and the “real” world of historical experience, between fictional romance and what has been called the “parallel fictions” of the human sciences of anthropology and biology. The author argues that the gothic genre and its various permutations offered a language that could be appropriated, consciously or not, by racists in a powerful and obsessively reiterated evocation of terror, disgust, and alienation. But he shows that the gothic itself also evolved in the context of the brutal progress of European nationalism and imperialism, and absorbed much from them. This book explores both the gothicization of race and the racialization of the gothic as inseparable processes. .
Price: $11.99
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TV vs. Direct Mail: Campaign Cost Comparison.(Statistical Data Included): An article from: Campaigns & Elections
This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on June 1, 2001. The length of the article is 1921 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation DetailsTitle: TV vs. Direct Mail: Campaign Cost Comparison.(Statistical Data Included) Author: Hal Malchow Publication:Campaigns & Elections (Refereed) Date: June 1, 2001 Publisher: Campaigns & Elections, Inc. Volume: 22 Issue: 4 Page: 54 Article Type: Statistical Data Included Distributed by Thomson Gale.
Price: $5.95
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