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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

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Price: $11.95 [Notify me when price goes down.]

Paul Roberts, the best-selling author of The End of Oil, turns his attention to the modern food economy and finds that the system entrusted to meet our most basic need is failing
In this carefully researched, vivid narrative, Roberts lays out the stark economic realities behind modern food and shows how our system of making, marketing, and moving what we eat is growing less and less compatible with the billions of consumers that system was built to serve.
At the heart of The End of Food is a grim paradox: the rise of large-scale food production, though it generates more food more cheaply than at any time in history, has reached a point of dangerously diminishing returns. Our high-volume factory systems are creating new risks for food-borne illness, from E. coli to avian flu. Our high-yield crops and livestock generate grain, vegetables, and meat of declining nutritional quality. While nearly one billion people worldwide are overweight or obese, the same number of people—one in every seven of us—can't get enough to eat. In some of the hardest-hit regions, such as sub-Saharan Africa, the lack of a single nutrient, vitamin A, has left more than five million children permanently blind.
Meanwhile, the shift to heavily mechanized, chemically intensive farming has so compromised soil and water that it's unclear how long such output can be maintained. And just as we've begun to understand the limits of our abundance, the burgeoning economies of Asia, with their rising middle classes, are adopting Western-style, meat-heavy diets, putting new demands on global food supplies.
Comprehensive in scope and full of fresh insights, The End of Food presents a lucid, stark vision of the future. It is a call for us to make crucial decisions to help us survive the demise of food production as we know it.

Paul Roberts is the author of The End of Oil, which was a finalist for the New York Public Library's Helen Bernstein Book Award in 2005. He has written about resource economics and politics for numerous publications, including the Los Angeles Times, the Washington Post, Harper's Magazine, and Rolling Stone, and lectures frequently on business and environmental issues..
Price: $13.88 [Notify me when price goes down.]

How do the world's top traders make millions of dollars in the markets - sometimes in a matter of only weeks or even days? That's precisely the question Jack Schwager was trying to answer when he interviewed 17 superstar money-makers including Richard Dennis, Paul Tudor Jones, Ed Seykota, Marty Schwartz, Tom Baldwin and others. After reading this best-selling book, you'll know what ingredients enable these top traders to consistently work their financial magic in the markets while so many others walk away losers. One of the top-selling trading books of all-time!.
Price: $11.30 [Notify me when price goes down.]

Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge - invaluable lessons for managers and service providers of all industries.

Drs. Berry and Seltman had the rare opportunity to study Mayo Clinic's service culture and systems from the inside by conducting personal interviews with leaders, clinicians, staff, and patients, as well as observing hundreds of clinician-patient interactions. The result is a book about how the Clinic's business concept produces stellar clinical results, organizational efficiency, and interpersonal service.

By examining the operating principles that guide every management decision at this legendary healthcare institution, the authors

• Demonstrate how a great service brand evolves from the core values that nourish and protect it
• Extrapolate instructive business lessons that apply outside healthcare
• Illustrate the benefits of pooling talent and encouraging teamwork
• Relate historical events and perspectives to the present-day Mayo Clinic
• Share inspiring stories from staff and patients

An innovative analysis of this exemplary institution, Management Lessons from Mayo Clinic presents a proven prescription for creating sustainable service excellence in any organization.

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Price: $17.42 [Notify me when price goes down.]

Profit from the Peak contains the information you need to successfully navigate the end of our oil-based economy. It takes a hard look at the future of oil and gas, examines how you can effectively invest in these resources, and profit from energy alternatives that are poised to power the years ahead. Along the way, this book also explores the potential, and possible limitations, of each major energy source, while carefully cover the investing angles of each one..
Price: $14.99 [Notify me when price goes down.]

Catechism of the Catholic Church is the first new edition of the catechism in 400 years. Catechism means "instruction," and this text will remain the standard reference for Catholics for many future generations. It is the authoritative summary of Catholic belief regarding the Church creeds, sacraments, commandments, and prayers. To get some idea of the level of detail with which the Catechism engages Catholic doctrine, consider that 17 pages of explanation accompany the opening words of the Apostle's Creed ("I Believe in God the Father"). The book is exceptionally well organized, with line-by-line explanations of every conceivable aspect of orthodox Catholic belief. Extensive cross-referencing, indexing, footnotes, and "In Brief" summaries of each section further ease the project of finding the precise answers to any questions a reader might have. Even the layout of information on the page is easy on the eyes, with wide margins for readers who wish to make notes. Furthermore, the back cover features a true rarity in the annals of world literature: a blurb by the Pope. --Michael Joseph Gross.
Price: $4.85 [Notify me when price goes down.]

I wrote this book for the average person who has a job, makes a living and still can’t seem to get ahead. I wrote it for the person who dreams of being rich but can’t quite seem to turn his dreams into reality I wrote this book for the person who is ready to turn his life around and finally have financial freedom. I wrote this book for the person who is covered in debt and can’t seem to stop living paycheck to paycheck. I wrote this for the person who spends more than they make and can’t figure out how to stop doing it.
--Larry Winget

If this describes you, you are not alone. Over 40% of families are feeling the pressure, spending more than they earn, and risking retiring financially dependent on the government, family, or charity. Larry Winget knows—he’s been where you are now. He grew up poor, then made and lost a fortune when a business in which he’d invested went bankrupt. But he worked his way back from rock-bottom to become a multi- millionaire.

Now he gets paid to help people in financial crisis on A&E’s reality series, Big Spender. On the show, he coaches people who have jobs, maybe even high-paying jobs, but are nevertheless in debt or living hand-to-mouth. His blunt take on their situations? They’re broke because they want to be. They all say they want stability, savings, and financial freedom, but their actions too often contradict their words. Larry helps them to see the contradiction, get back on track, and out of debt, step-by-step. He can help you, too.

Whether your aim is to get out of debt, save for a house, or simply stop kidding yourself when it comes to savings (for retirement, for your kids’ college, whatever your goal) this book encourages you, through easy-to-complete worksheets and Larry’s bullying yet wise counsel, to make it happen. Larry’s motivating message: If you want to be rich, you can. But first, you have to stop being broke, and start getting ahead. And he’ll walk you through not only the necessary attitude adjustment, but the practical choices and actions that will get you there.
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Price: $9.95 [Notify me when price goes down.]