Books about Mcalpine from Amazon.com



Tales from Japan (Oxford Myths and Legends)
Full of magic and wonder, these are tales of wicked giants and fairy children, beautiful princesses and fearless warriors. This extraordinary collection of stories from Japan are lively retellings of legends and fairy tales that include the great story of the creation of the world and the tale of a magical coat that makes people invisible. Meet the Sea Spirit, the Moon God, the Emperor Kiyomori, Dragon Princess and many other magical characters. Here, too, are folktales of woodcutters and fisherman who enter strange, enchanted worlds. This delightful mix of stories joyfully evokes the beauty and culture of Japan: its people, its animals, and its landscape. (Reissue of Japanese Tales and Legends, 0-19-274140-3).
Price: $7.26 [Notify me when price goes down.]


The New Machiavelli: The Art of Politics in Business
Ignore the latest buzz about the kinder, gentler world of new age, team-based management. It's dog-eat-dog out there, and the sooner you realize it, the better. The New Machiavelli mines Machiavelli's The Prince for the timeless rules and stratagems that can help today's business rulers survive and prosper in the jungle of greed and treachery that is commerce. Alistair McAlpine enriches Machiavelli's text with scenarios from modern business, offering keen new insight into what motivates people. You'll learn the reasons why:
* Loyalty is not a reliable factor in the workplace
* Great power is held by the "little people" in a business
* It is better to spread power than to centralize it
* You should never believe your own publicity

Fail to read it at your peril.

"For most of my lifetime politicians have been trying to tell businessmen how to go about their tasks ... Both groups, however, will enjoy this shrewd commentary on Machiavelli's timeless principles of skullduggery."-Margaret Thatcher

"Anyone working in corporate America who doesn't find, read, and master Alistair McAlpine's amazing new guidebook to the art of politics in business may soon find themselves self-employed." -Charles Saatchi, Partner, M&C Saatchi

"Written in a style, like Machiavelli's own, at once didactic and charming... A work which is a standing satirical reproof to the various management manuals which promise corporate success."-Times Literary Supplement.
Price: $15.00 [Notify me when price goes down.]


Web Word Wizardry A Net-Savvy Writing Guide
The pen may surrender to the mouse, but content is still king! - gain more hits, more responses, and more profit with this guide to Web Word Wizardry - Learn to make your web site readable, credible, and profitable with this straightforward, authoritative guide to writing and content organization - Great for either high-traffic corporate sites, or personal home pages - Written for beginners and Web experts alike - A superbly written, easy-to-follow essential guide to making your Web Work ADDITIONAL INFORMATION: Though the pen may have surrendered its mightiness to the mouse, clear, concise writing has never been more at a premium, both online and in print. Shocked by the lack of attention given to writing in the ever-growing number of books related to Web site design, author Rachel McAlpine decided to right the balance with Web Word Wizardry. When carefully edited and strategically placed, words will guarantee your web site is noticed - and visited - time and time again.
Price: $5.56 [Notify me when price goes down.]


McAlpine's Multiple Sclerosis
Since 1955, this landmark masterwork has been revered for its authoritative presentation of the entire state of scientific and clinical knowledge about multiple sclerosis. The state-of-the-art 4th Edition presents the most recent information on the genetics and epidemiology, clinical neurology, pathogenesis, and management of this common neurological disease. Amply illustrated and referenced and beautifully written, McAlpine's Multiple Sclerosis has been described as "A standard reference for multiple sclerosis researchers, embryonic 'MS-ologists' and hard-pressed clinical neurologists alike" (Brain, review of the last edition).

  • Reviews the earliest clinical and pathological descriptions of multiple sclerosis.
  • Offers a very strong section on pathogenesis.
  • Includes more than 550 high-quality illustrations clarifying important scientific and clinical concepts.
  • Uses a remarkably clear presentation to make complicated data as easy as possible to understand.


  • Presents the most recent information on genetics and epidemiology, with an emphasis on clinical relevance.
  • Covers all of the latest approaches to diagnosis and management.
  • Offers new chapters on treatment of the acute relapse, treatment of symptoms, and disease-modifying treatments.
  • Includes contributions from four new world-renowned authors to reflect more international perspectives.
  • Features a new, more user-friendly page design for enhanced ease of reference.
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Price: $170.40 [Notify me when price goes down.]


The Ruthless Leader: Three Classics of Strategy and Power
The Ruthless Leader

What could a fifth-century b.c. Chinese general's treatise on military strategy and a fifteenth-century Florentine satirist/philosopher's essay on how to be an effective potentate have in common with advice from a former Treasurer and Deputy Chairman of Margaret Thatcher's Conservative Party? More to the point, what could these texts contain that would be of value to a businessperson trying to get ahead in today's volatile, globalized business world? Quite a bit, as it turns out.

The Prince, The Servant, and The Art of War are unrivaled sources for anyone who seeks to understand the elaborate, often brutal, rituals of strategic conduct in any day and age. Each was written by an undeniably perceptive observer of humanity, and each offers unvarnished truths about human nature, especially as it expresses itself in an organization-whether it be political, military, or corporate. In each classic, the author builds on his experiences to develop timeless principles for exploiting human foibles in order to promote one's own self-interest, while at the same time doing what is best for the organizational bottom line.

In the introduction to The Ruthless Leader, Alistair McAlpine weaves a thematic thread that connects the important themes common to all the texts in this trilogy. He mines them for their most powerful insights, compares them to one another historically and topically, and places them in a contemporary context that makes it easy for today's readers to understand how they apply to the day-to-day working of a modern business organization.

Call them ruthless or simply pragmatic, but these classics comprise an indispensable survival guide for anyone who wants to swim with the sharks without being eaten alive.

Alistair McAlpine was Treasurer and Deputy Chairman of the Conservative Party for fifteen years under Margaret Thatcher. Active in the worlds of commerce and the arts, he is a commentator in both fields. He was a regular columnist for the Spectator and Express on Sunday, and a frequent contributor to a number of national newspapers. He is the author of several books, including The New Machiavelli (Wiley) and The Servant. Lord McAlpine was, for many years, the director of his family's construction firm, Sir Robert McAlpine & Sons, Ltd.

Timeless Truths of Strategy...

Machiavelli's The Prince:

". . . if a prince who has not great judgment of his own consults with more than one, their counsels will never agree, nor he have ever the cunning to unite them. Every man will advise according to his own interest or caprice, and he not have the parts either to correct or discover it: and other counselors are not to be found, for men will always prove bad, unless by necessity they are compelled to be good. So then it is clear-That good counsels, from whomsoever they come, proceed rather from the wisdom of the prince than the prince's from the goodness of his counsels."
Alistair McAlpine's The Servant:

"It is important to understand that an accepted fact is more powerful than the truth. . . . The Servant is not a seeker after truth, but one who will take the view that best suits the Prince. The Servant will then promote that view until it becomes an established fact. As the argument moves away from the truth to the perceived truth, so the Servant has the evidence of his newly made 'facts' to base his argument on. Even though it may be far from the truth, the fact, once established, will be generally agreed by all."
Sun Tzu's The Art of War:

". . . to fight and conquer all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting."
The Ruthless Leader.
Price: $3.99 [Notify me when price goes down.]


Southern Accents on Color
The newest book in this series takes a lively look at the resurgence of colour in our interiors. Over the last twenty years designers have emphasised neutrality and there has been a dearth of colour. Now, at the beginning of the 21st century much can be made of colour's vibrant return. The book addresses the aesthetic effect of colour versus neutral in interiors and offers suggestions on how to use colour when planning a design. Divided into colour-themed chapters the book again features photography from the magazine, with text discussing the designer's use of colour in an interior, tablescape or floral arrangement. Each chapter closes with a specific designer's perspective on colour and the challenges of translating them into a successful interior so that the colour feels so right, it's not even noticed..
Price: $11.97 [Notify me when price goes down.]


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