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Years from now don't be surprised if The 11 Questions Every Donor Asks and the Answers All Donors Crave is singled out as a watershed book in the field of fundraising

People might well point to Harvey McKinnon's work and say, "That's when the conversation with our donors changed - literally." And they'd be right.

McKinnon has identified 11 core questions, ranging from "Why me?" to "Will my gift make a difference?" to "Will I have a say over how you use my gift?" And the suggested answers are illuminating.

One thing is certain: McKinnon is an eloquent instructor. Rather than dryly tell you to "Do this" or "Do that," the author punctuates his prose with dramatic real-life stories.

And they're highly engaging, each one skillfully selected to drive home a point. You'll discover, for instance:

* How a volunteer coached by a nationally known consultant secured a gift of $175,000 without ever once asking for the gift.

* How the chair of a YWCA sparked a first-time gift of $100,000 with a single disarming question from her heart.

* How by sensing his donor's ability to give, a development officer at a technical institute turned a $100,000 gift into a $1 million gift.

* How by artful negotiation the head of fundraising for a leading HIV/AIDS organization prevented the rock band Queen from donating a vast sum of money to something entirely wasteful.

* How with an exquisite 30-minute presentation, and a double-shot of espresso, the Head of Fundraising for Greenpeace International transformed a $1 million gift into a $10 million gift.

Jerold Panas, who knows a thing or two about fundraising, calls The 11 Questions "A beautifully polished gem, with real-life stories that unerringly hit their mark." That's high praise from America's grandmaster of philanthropy..
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When the first edition of this book was written, XML was a relatively new language but already gaining ground fast and becoming more and more widely used in a vast range of applications By the time of the second edition, XML had already proven itself to be more than a passing fad, and was in fact being used throughout the industry for an incredibly wide range of uses. With the third edition, it was clear that XML was a mature technology, but more important, it became evident that the XML landscape was dividing into several areas of expertise. Now in this edition, we needed to categorize the increasing number of specifications surrounding XML, which either use XML or provide functionality in addition to the XML core specification.

So what is XML? It’s a markup language, used to describe the structure of data in meaningful ways. Anywhere that data is input/output, stored, or transmitted from one place to another, is a potential fit for XML’s capabilities. Perhaps the most well-known applications are web-related (especially with the latest developments in handheld web access—for which some of the technology is XML-based). However, there are many other non-web-based applications for which XML is useful—for example, as a replacement for (or to complement) traditional databases, or for the transfer of financial information between businesses. News organizations, along with individuals, have also been using XML to distribute syndicated news stories and blog entries.

This book aims to teach you all you need to know about XML—what it is, how it works, what technologies surround it, and how it can best be used in a variety of situations, from simple data transfer to using XML in your web pages. It answers the fundamental questions:

* What is XML?

* How do you use XML?

* How does it work?

* What can you use it for, anyway?

This book is for people who know that it would be a pretty good idea to learn XML but aren’t 100 percent sure why. You’ve heard the hype but haven’t seen enough substance to figure out what XML is and what it can do. You may be using development tools that try to hide the XML behind user interfaces and scripts, but you want to know what is really happening behind the scenes. You may already be somehow involved in web development and probably even know the basics of HTML, although neither of these qualifications is absolutely necessary for this book.

What you don’t need is knowledge of markup languages in general. This book assumes that you’re new to the concept of markup languages, and we have structured it in a way that should make sense to the beginner and yet quickly bring you to XML expert status.

The word “Beginning” in the title refers to the style of the book, rather than the reader’s experience level. There are two types of beginner for whom this book is ideal:

* Programmers who are already familiar with some web programming or data exchange techniques. Programmers in this category will already understand some of the concepts discussed here, but you will learn how you can incorporate XML technologies to enhance those solutions you currently develop.

* Those working in a programming environment but with no substantial knowledge or experience of web development or data exchange applications. In addition to learning how XML technologies can be applied to such applications, you will be introduced to some new concepts to help you understand how such systems work.

The subjects covered in this book are arranged to take you from novice to expert in as logical a manner as we could. This Fourth Edition is structured in sections based on various areas of XML expertise. Unless you are already using XML, you should start by reading the introduction to XML in Part I. From there, you can quickly jump into specific areas of expertise, or, if you prefer, you can read through the book in order. Keep in mind that there is quite a lot of overlap in XML, and that some of the sections make use of techniques described elsewhere in the book.

* The book begins by explaining what exactly XML is and why the industry felt that a language like this was needed.

* After covering the why, the next logical step is the how, so it shows you how to create well-formed XML.

* Once you understand the whys and hows of XML, you’ll go on to some more advanced things you can do when creating your XML documents, to make them not only well formed, but valid. (And you’ll learn what “valid” really means.)

* After you’re comfortable with XML and have seen it in action, the book unleashes the programmer within and looks at an XML-based programming language that you can use to transform XML documents from one format to another.

* Eventually, you will need to store and retrieve XML information from databases. At this point, you will learn not only the state of the art for XML and databases, but also how to query XML information using an SQL-like syntax called XQuery.

* XML wouldn’t really be useful unless you could write programs to read the data in XML documents and create new XML documents, so we’ll get back to programming and look at a couple of ways that you can do that.

* Understanding how to program and use XML within your own business is one thing, but sending that information to a business partner or publishing it to the Internet is another. You’ll learn about technologies that use XML that enable you to send messages across the Internet, publish information, and discover services that provide information.

* Since you have all of this data in XML format, it would be great if you could easily display it to people, and it turns out you can. You’ll see an XML version of HTML called XHTML. You’ll also look at a technology you may already be using in conjunction with HTML documents called CSS. CSS enables you to add visual styles to your XML documents. In addition, you’ll learn how to design stunning graphics and make interactive forms using XML.

* Finally, the book ends with a case study, which should help to give you ideas about how XML can be used in real-life situations, and which could be used in your own applications.

This book builds on the strengths of the earlier editions, and provides new material to reflect the changes in the XML landscape—notably XQuery, RSS and Atom, and AJAX. Updates have been made to reflect the most recent versions of specifications and best practices throughout the book. In addition to the many changes, each chapter has a set of exercise questions to test your understanding of the material. Possible solutions to these questions appear in Appendix A.

Part I: Introduction: The introduction is where most readers should begin. The first three chapters introduce some of the goals of XML as well as the specific rules for constructing XML. Once you have read this part you should be able to read and create your own XML documents.

Chapter 1: What Is XML?: This chapter cover some basic concepts, introducing the fact that XML is a markup language (a bit like HTML) whereby you can define your own elements, tags, and attributes (known as a vocabulary). You’ll see that tags have no presentation meaning—they’re just a way to describe the structure of the data.

Chapter 2: Well-Formed XML: In addition to explaining what well-formed XML is, we offer a look at the rules that exist (the XML 1.0 and 1.1 Recommendations) for naming and structuring elements—you need to comply with these rules in order to produce well-formed XML.

Chapter 3: XML Namespaces: Because tags can be made up, you need to avoid name conflicts when sharing documents. Namespaces provide a way to uniquely identify a group of tags, using a URI. This chapter explains how to use namespaces.

Part II: Validation: In addition to the well-formedness rules you learn in Part I, you will most likely want to learn how to create and use different XML vocabularies. This Part introduces you to DTDs, XML Schemas, and RELAX NG: three languages that define custom XML vocabularies. It also shows you how to utilize these definitions to validate your XML documents.

Chapter 4: Document Type Definitions: You can specify how an XML document should be structured, and even provide default values, using Document Type Definitions (DTDs). If XML conforms to the associated DTD, it is known as valid XML. This chapter covers the basics of using DTDs.

Chapter 5: XML Schemas: XML Schemas, like DTDs, enable you to define how a document should be structured. In additio....
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This accessible, down-to-earth guide teaches the invaluable lesson: the more you give, the more you have—and helps you discover the unexpected gifts you are able to offer others (beyond just money!).

When most of us think of giving, we usually think only in terms of time or money, things we would like to share but barely have enough of for ourselves But we have far more to give than we realize, and we stand to benefit more from giving than we can begin to imagine.

In The Power of Giving, Azim Jamal and Harvey McKinnon take us beyond the idea that giving just means donating money; they expand it to include the giving of kindness, ideas, advice, attention, skills, time, hope, love, touch, and much more. This simple, easy-to-use guide to every facet of giving helps us understand why we should give and what each of us has to give—as well as to whom, how, when, and how much to give. Equally significant as the difference that giving makes in the lives of others is the difference that it makes in our own lives, with benefits ranging from the practical, such as improved health and professional connections, to the intangible, like hope and a sense of connection with others.

Full of personal stories and inspirational ideas, thought-provoking exercises that help the reader discover what they have to give and how to best give it, and special sections on corporate giving, teaching children how to give, giving forgiveness, giving what we need to receive, and giving wisely for maximum impact and benefit, The Power of Giving shows us how the act of giving is a fundamental human need with the power to enrich all our lives. It is a must-read for anyone interested in improving the world, and improving their own lives in the process..
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Made with the Best Quality Material with your child in mind.. Top Quality Children's Item..
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This hands-on manual provides instruction on how to build a social skills program and presents effective methods for teaching specific goals. Based on the author's years of experience teaching social skills, this book addresses issues and skills that are often overlooked in other manuals. There is a comprehensive checklist to be used as an assessment of skills and as a method of creating goals for individual students. There are concrete strategies broken down into simple steps for using visuals, video modeling, peer play and natural occurring situations to facilitate social skills learning. Reproducible worksheets to reinforce these skills are also included for easy implementation. This great new resource will help parents and professionals get started teaching social skills right away!.
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Discover Papua New Guinea & the Solomon Islands

Drift with the current through Sandfly Passage, a hidden submarine valley teeming with fish and manta rays
Sway to the rhythm of kundu drums at the spectacular Goroka Show
Walk barefooted into a towering spirit house along the Sepik River

In This Guide:

The only guide to Papua New Guinea & the Solomon Islands
Special color tribute to WWII battleground the Kokoda Track, new diving chapter and expanded Solomon Islands coverage
Tips from authors who've travelled safely through the region for years
Content updated daily - visit lonelyplanet.com for up-to-the-minute reviews, updates, and traveler suggestions
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Price: $12.54 [Notify me when price goes down.]

The author begins with a clinical riddle: Why are American teenagers failing to develop normally through adolescence? We are presented with case studies from a therapeutic boarding school for troubled teenagers: All new students had been deemed treatment "failures" after conventional psychiatric care. All were bright teenagers, full of promise, not obviously "ill." Yet they found themselves unprepared for the challenges of modern adolescence and inevitably failed--at school, at home, and among their peers socially.

An Unchanged Mind is the discovery of the essence of this problem--disrupted maturation and resulting immaturity. The book explains the problem carefully, with a brief review of normal development and an examination of the delays today's teenagers are suffering: the causes of those delays and how they produce a flawed approach to living. There is a solution. With a sustained push to help troubled kids catch up, symptoms abate, academic and interpersonal functioning improve, and parents pronounce their teens miraculously recovered. This remedy is not a matter of pharmacology--and the cure is not in pills. The remedy is, instead, to grow up..
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Stepping into the Picture: Cartoon Designer Maurice Noble reveals the extraordinary personal journey of one of the pioneers of the Golden Age of Animation. In a career spanning seven decades, Noble (1911-2001) developed a unique, creative philosophy that enabled him to play an integral role in many of the best-loved animated films ever made, including Snow White and the Seven Dwarfs, What\'s Opera, Doc?, Duck Dodgers in the 24 1/2th Century, and How the Grinch Stole Christmas.

The author presents Noble\'s inside view of the workings of the celebrated Disney Studio during its earliest days, the triumph of the groundbreaking animated feature Snow White and the Seven Dwarfs, and the notorious Disney strike. The book also examines Noble\'s stint in WWII and his fortuitous alliance with Theodore (Dr. Seuss) Geisel and Col. Frank Capra. The three helped create inspirational short films for U.S. Armed Forces.

Noble\'s best known and most highly regarded work took place at the Warner Bros. Studio. This volume covers his long and fruitful collaboration there with the legendary director Chuck Jones. At Warner Bros. the artist\'s wealth of experience enabled him to create unsurpassed concepts of animated cartoon design that have delighted generations.

Robert J. McKinnon is director of choral music at New Hyde Park Memorial High School. His work has appeared in the Comics Journal, Comic Book Marketplace, In Toon Magazine, and Comics Buyer\'s Guide.

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Offering the most current insights on horse breeding, this book covers the entire reproductive system, normal and abnormal mare physiology, and a wide range of reproductive problems commonly seen in both the mare and stallion. Coverage includes advanced reproductive techniques, with numerous breeding strategies to help you achieve optimal fertility rates.

• Features the most current information available on equine reproduction, including the latest therapies and treatments for breeding dysfunction, as well as advances in reproductive techniques
• Focuses on therapy and treatment to provide practitioners with quick access to key information
• Features the shared experience and valuable advice of world-renowned experts who have first-hand knowledge of which treatments and therapies are most effective

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