Books about Mcluhan from Amazon.com

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers..
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Trek is a collection of David Carson's most evocative photographs: everyday people, places and objects transformed through an extraordinary sense of color, free association, and vision. An original way of seeing that elevates deceptively ordinary snapshots into elegant 'painted' images that are charged with an eerie kind of beauty.

With Trek, David Carson is deftly shuffling the deck, bridging an elusive gap between two different genres. These images represent every corner of the world, and what he's chosen to record is usually what we would miss, that carsonesque spot where his eye rests.

David Carson's photography was exhibited in San Francisco and London in 1999, and is currently touring Europe. He won the International Center of Photography's coveted award for best use of design in photography. He works out of New York as film director, lecturer, designer, consultant, and author..
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A self-portrait of Indian existence in the United States, here is a selection of statements and writings which illuminate the course of Indian history and the abiding values of Indian life. The passages range from the witty, the eloquent, the lyric, to the deeply emotional. 7" x 8-1/2"..
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Extending the visionary early work of the late Marshall McLuhan, The Global Village, one of his last collaborative efforts, applies that vision to today's worldwide, integrated electronic network
When McLuhan's groundbreaking Understanding Media was published in 1964, the media as we know it today did not exist. But McLuhan's argument, that the technological extensions of human consciousness were racing ahead of our ability to understand their consequences, has never been more compelling. And if the medium is the message, as McLuhan maintained, then the message is becoming almost impossible to decipher.
In The Global Village, McLuhan and co-author Bruce R. Powers propose a detailed conceptual framework in terms of which the technological advances of the past two decades may be understood. At the heart of their theory is the argument that today's users of technology are caught between two very different ways of perceiving the world. On the one hand there is what they refer to as Visual Space--the linear, quantitative mode of perception that is characteristic of the Western world; on the other hand there is Acoustic Space--the holistic, qualitative reasoning of the East. The medium of print, the authors argue, fosters and preserves the perception of Visual Space; but, like television, the technologies of the data base, the communications satellite, and the global media network are pushing their users towards the more dynamic, "many-centered" orientation of Acoustic Space.
The authors warn, however, that this movement towards Acoustic Space may not go smoothly. Indeed, McLuhan and Powers argue that with the advent of the global village--the result of worldwide communications--these two worldviews "are slamming into each other at the speed of light," asserting that "the key to peace is to understand both these systems simultaneously."
Employing McLuhan's concept of the Tetrad--a device for predicting the changes wrought by new technologies--the authors analyze this collision of viewpoints. Taking no sides, they seek to do today what McLuhan did so successfully twenty-five years ago--to look around the corner of the coming world, and to help us all be prepared for what we will find there..
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Written by the man the New York Times called the "king of sound," The Responsive Chord is drawn from an unrivaled wealth of experience in the communications industry. Schwartz has learned that most advertisers, politicians, and educators--in fact, most all of us--use a "model" of communication long outmoded by the coming of electronic media.

"The Responsive Chord is a survival kit for those individuals trying to maintain their sanity in a world where their senses and intelligence are bombarded daily by audio and visual stimuli." -- Sander Vancouver

"The Responsive Chord certainly gets a big response from me.... I enjoyed it enormously. This is a totally untouched field and Tony Schwartz has a monopoly in this area." -- Marshall McLuhan

"This book isn't just another communications theory. It is a read map through a maze of 20th Century changes brought about by radio and TV, written by a Copernicus in this field." -- Michael Rowan, President, Rowan Group Inc., international social research and policial consulting.

"The best book on communications theory and practice since McLuhan's Understanding Media." -- Joseph Napolitan, author of The Election Game..
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In the last twenty years of his life, Marshall McLuhan published a series of books that established his reputation as a world-renowned communications theorist and the pre-eminent seer of the modern age. It was McLuhan who made the distinction between "hot" and "cool" media. And it was he who coined the phrases "the medium is the message" and "the global village" and popularized other memorable terms including "feedback" and "iconic."

McLuhan was far more than a pithy phrasemaker, however. He foresaw the development of personal computers at a time when computers were huge, unwieldy machines available only to institutions. He anticipated the wide-ranging effects of the Internet. And he understood, better than any of his contemporaries, the transformations that would be wrought by digital technology—in particular, the globalization of communications and the instantaneous-simultaneous nature of the new, electric world. In many ways, we're still catching up to him—forty years after the publication of Understanding Media.

In Understanding Me, Stephanie McLuhan and David Staines have brought together nineteen previously unpublished lectures and interviews either by or with Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text has been transcribed from the original audio, film, or videotape of McLuhan's actual appearances. This is not what McLuhan wrote but what he said—the spoken words of a surprisingly accessible public man. He comes across as outrageous, funny, perplexing, stimulating, and provocative. McLuhan will never seem quite the same again.

The foreword by Tom Wolfe provides a twenty-first century perspective on McLuhan's life and work, and co-editor David Staines's insightful afterword offers a personal account of McLuhan as teacher and friend..
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