|
|
|
Metaphors We Live By
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language. .
Price: $9.19
[ Notify me when price goes down.]
|
|
Reading the Bible Again For the First Time: Taking the Bible Seriously But Not Literally
One of the vital challenges facing thoughtful people today is how to read the Bible faithfully without abandoning our sense of truth and history Reading the Bible Again for the First Time provides a much-needed solution to the problem of how to have a fully authentic yet contemporary understanding of the scriptures. Many mistakenly believe there are no choices other than fundamentalism or simply rejecting the Bible as something that can bring meaning to our lives. Answering this modern dilemma, acclaimed author Marcus Borg reveals how it is possible to reconcile the Bible with both a scientific and critical way of thinking and our deepest spiritual needs, leading to a contemporary yet grounded experience of the sacred texts. This seminal book shows you how to read the Bible as it should be examined—in an approach the author calls "historical-metaphorical." Borg explores what the Scriptures meant to the ancient communities that produced and lived by them. He then helps us to discover the meaning of these stories, providing the knowledge and perspective to make the wisdom of the Bible an essential part of our modern lives. The author argues that the conventional way of seeing the Bible's origin, authority, and interpretation has become unpersuasive to millions of people in our time, and that we need a fresh way of encountering the Bible that takes the texts seriously but not literally, even as it takes seriously who we have become. Borg traces his personal spiritual journey, describing for readers how he moved from an unquestioning childhood belief in the biblical stories to a more powerful and dynamic relationship with the Bible as a sacred text brimming with meaning and guidance. Using his own experience as an example, he reveals how the modern crisis of faith is itself rooted in the misinterpretation of sacred texts as historical record and divine dictation, and opens readers to a truer, more abundant perspective. This unique book invites everyone—whatever one's religious background—to engage the Bible, wrestle with its meaning, explore its mysteries, and understand its relevance. Borg shows us how to encounter the Bible in a fresh way that rejects the limits of simple literalism and opens up rich possibilities for our lives. .
Price: $6.71
[ Notify me when price goes down.]
|
|
Eating in the Light of the Moon: How Women Can Transform Their Relationship with Food Through Myths, Metaphors, and Storytelling
|
|
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success. Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do. Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking. "An imaginative and insightful application of cognitive science to the world of business, rich with implications for both fields." -Steven Pinker, Johnstone Family Professor, Department of Psychology, Harvard University, and author, How the Mind Works and The Stuff of Thought. "Marketing Metaphoria is one of the most fascinating business books I have read in a long time. A brilliant combination of deep insight and actionable advice, it will forever change how you think about marketing." -Daniel H. Pink, author, A Whole New Mind "Despite the availability of increasingly sophisticated methods, most customer relationships remain standardized, superficial, and lacking in informed customization. Through deep metaphors, the Zaltmans provide an insightful and provocative framework for identifying and learning from the implicit cognitive influences on customer decision making that can enhance and deepen intimacy and loyalty." -Gary W. Loveman, Chairman, CEO and President, Harrah's Entertainment, Inc. "Any business seeking to build global brands should read the Zaltmans' groundbreaking work on metaphors. The universal power of deep metaphors crosses borders and generations, and enduring brands trade off this thinking, whether their owners know it or not." -Tom Long, President and CEO, Miller Brewing Company "A disruptive book that will change how you think about customer insights. The emotional power offered within these pages will energize you to dig deeper into your business and turn thin functional insights into rich emotional messages that will propel your business." -Donna J. Sturgess, Global Head of Innovation, GlaxoSmithKline "With the profound advances in psychology and neuroscience over the past two decades, I'm convinced that now is the time for practitioners to rewrite the 'principles of marketing.' Marketing Metaphoria transforms insights from the authors' research into a rich framework that will help you think more deeply about your consumers and develop more innovative ideas for action. Read it twice, then keep it on your desk for ready reference." -Bob Woodard, Vice President, Global Consumer and Customer Insights, Campbell Soup Company.
Price: $18.76
[ Notify me when price goes down.]
|
|
The Hidden Spirituality of Men: Ten Metaphors to Awaken the Sacred Masculine
It is no secret that men are in trouble today. From war to ecological collapse, most of the world’s critical problems stem from a distorted masculinity out of control Yet our culture rewards the very dysfunctions responsible for those problems. To Matthew Fox, our crucial task is to open our minds to a deeper understanding of the healthy masculine than we receive from our media, culture, and religions. Popular religion forces the punitive imagery of fundamentalism on us, pushing most men away from their natural yearning for spirituality and toward intolerance and domination. Meanwhile, many men, particularly young men, are looking for images of healthy masculinity to emulate and finding nothing. To awaken what Fox calls “the sacred masculine,” he unearths ten metaphors, or archetypes, ranging from the Green Man, an ancient pagan symbol of our fundamental relationship with nature, to the Grandfatherly Heart to the Spiritual Warrior. He explores archetypes of sacred marriage, showing how partnership becomes the ultimate expression of healthy masculinity. By stirring our natural yearning for healthy spirituality, Fox argues, these timeless archetypes can inspire men to pursue their higher calling to reinvent the world. .
Price: $13.98
[ Notify me when price goes down.]
|
|
Handbook of Hypnotic Suggestions and Metaphors
Designed as a practical desktop reference, this book is the largest collection of hypnotic suggestions and metaphors ever compiled..
Price: $51.69
[ Notify me when price goes down.]
|
|
Illness as Metaphor and AIDS and Its Metaphors
In 1978 Susan Sontag wrote Illness as Metaphor, a classic work described by Newsweek as "one of the most liberating books of its time." A cancer patient herself when she was writing the book, Sontag shows how the metaphors and myths surrounding certain illnesses, especially cancer, add greatly to the suffering of patients and often inhibit them from seeking proper treatment. By demystifying the fantasies surrounding cancer, Sontag shows cancer for what it is--just a disease. Cancer, she argues, is not a curse, not a punishment, certainly not an embarrassment and, it is highly curable, if good treatment is followed. Almost a decade later, with the outbreak of a new, stigmatized disease replete with mystifications and punitive metaphors, Sontag wrote a sequel to Illnessas Metaphor, extending the argument of the earlier book to the AIDS pandemic.These two essays now published together, Illnessas Metaphor and AIDS and Its Metaphors, have been translated into many languages and continue to have an enormous influence on the thinking of medical professionals and, above all, on the lives of many thousands of patients and caregivers. .
Price: $7.90
[ Notify me when price goes down.]
|
|
Say It With Charts: The Executive's Guide to Visual Communication
Step-by-step guide to creating compelling, memorable presentations A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:
* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites.
Price: $23.70
[Notify me when price goes down.]
|
|
The Inner Reaches of Outer Space: Metaphor as Myth and as Religion
Developed from a memorable series of lectures delivered in San Francisco, which included a legendary symposium at the Palace of Fine Arts with astronaut Rusty Schweickart, Joseph Campbell’s last book explores the space age. Campbell posits that the newly discovered laws of outer space are actually at work within human beings as well and that a new mythology is implicit in this realization. He examines the new mythology and other questions in these essays which he described as "a broadly shared spiritual adventure." .
Price: $9.00
[ Notify me when price goes down.]
|
|
|
|
|