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Sew U: The Built by Wendy Guide to Making Your Own Wardrobe
Like knitting before it, sewing is being reclaimed by a new generation; one that is tired of poor quality and bored by homogenous design. Indie fashion designer Wendy Mullin, of Built by Wendy, teaches the creatively inclined and ultra-stylish how to make the perfect skirt, shirt, and pants. She gives readers everything they need to know to begin sewing and provides step-by-step instructions and patterns directly from her studio. She explains how to customize everything from the fit to the pockets so readers can create a thousand different looks using the same three basic patterns. These ideas will inspire readers to rethink and revamp their old clothes to make unique, custom fashions. For those who find themselves brimming with ideas, but unable to make everything themselves, Wendy also offers guidance on how to work with a tailor. Includes three Simplicity pattterns..
Price: $15.89
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Sew U Home Stretch: The Built by Wendy Guide to Sewing Knit Fabrics
Looking to give your wardrobe some pizzazz? Start sewing! Like knitting before it, sewing is being reclaimed by a new generation, one that celebrates individual creativity Fresh on the heels of her first book, Sew U, which focused on sewing with woven fabrics, Wendy will now teach the creatively inclined how to make perfect t-shirts, dresses, and hoodies, all with soft knit fabric. She'll take your sewing to the next level, providing step-by-step instructions (both for sewing with a serger and without) and patterns directly from her own studio. And with tips on how to alter T-shirts and clothes you already have, you'll soon be revamping all your clothes to make fabulous custom creations..
Price: $14.78
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Electrical Wiring Residential
This bestselling book has already helped tens of thousands of readers to learn the basics of residential wiring in both new and existing homes, and it is now updated to comply with the 2008 National Electrical Code. Electrical Wiring Residential, 16E uses a practical approach and comprehensive coverage to guide readers step-by-step through the critical tasks and responsibilities that face today's professional residential electricians. With new coverage of energy conservation laws like Title 24, as well as updated coverage of today's important concepts like ground fault circuit interrupters, smoke, heat, and carbon monoxide alarms, and 2008 NEC requirements for house wiring, readers can feel confident they are getting the very latest in industry standards and procedures. A complete set of residential building plans is also included, offering opportunities for hands-on practice in interpreting and applying Code requirements and making this an ideal resource for anyone who will work in the residential electricity industry..
Price: $62.54
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Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)
Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives..
Price: $79.99
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The new business road test: What entrepreneurs and executives should do before writing a business plan (2nd Edition) (Financial Times Series)
This book shows how to assess market opportunities Building on lessons learned by studying numerous entrepreneurs, the book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. These seven domains address the central questions in the assessment of any market opportunity: Are the market and industry attractive? Does the opportunity offer compelling customer benefits as well as distinct advantage over other solutions to the customer's needs? Can the team deliver the results they seek and promise to others? The book is practical and sets out how to run a customer-driven feasibility study that will guide the assessment of any new business idea or opportunity before any investment or time has been spent on the project..
Price: $18.63
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Glazed America: A History of the Doughnut
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Electrical Wiring Commercial, 13E
Updated to reference the 2008 National Electrical Code, this edition of Electrical Wiring Commercial guides readers step-by-step through the basics of commercial wiring. With a practical, straightforward approach, and a new, full-color design that aids in complex wiring diagrams, this book provides more learning tools than ever before for the critical tasks and responsibilities that face today's professional commercial electricians. With new coverage of energy conservation laws like Title 24, as well as updated coverage of today's important concepts like ground fault circuit interrupters, compact fluorescent lamps, motor burnout problems, and 2008 NEC grounding requirements, readers can feel confident they are getting the very latest in industry standards and procedures. A complete set of commercial building plans is also included, offering opportunities for hands-on practice in interpreting and applying Code requirements and making this an ideal resource for anyone who will work in the commercial electricity industry..
Price: $75.36
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Rich Mullins: An Arrow Pointing to Heaven
During his life, Rich Mullins challenged the sensibilities of what it means to follow Jesus in today's world, and now in his death, he challenges all to build upon his legacy of joy, compassion, brokenness, unblinking honesty, and wonder of an Awesome God. Author James Bryan Smith describes this book as a "devotional biography," giving readers an insight into Rich's life, but more importantly, allowing the readers to learn what was most important to Rich?urging people to draw near to God. Now available in paperback, this new edition features new packaging and two never before published spiritual writings of Rich Mullins, including a poem written two days before his untimely death. .
Price: $8.75
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Sport Marketing
Audiences: Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing Also practitioners who want a handy reference, particularly in the areas of sales, promotional planning, and market research. Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry. Using real-world examples and an engaging writing style, the distinguished authors provide valuable new material about key areas in sport marketing that prepares students for careers in the industry. The following are updates to the new edition: - Foreword written by David J. Stern, Commissioner of the National Basketball Association
- A new chapter on branding and how to apply it in a sport context, including examples of successful efforts
- A greatly expanded chapter on research in sport marketing, recognizing recent and significant technological developments that allow sport marketers to reach consumers
- An updated final chapter containing opinions from industry insiders about what sport marketers can expect in the years ahead
The highly respected authors have long been recognized for their ability to define this exciting field, and they continue to engage readers by providing several updated references and real-life examples. These elements not only make the material more interesting for students to read but also allow them to easily translate concepts presented in the text into situations they will encounter in the working world. The text incorporates all areas of marketing into an exciting and sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. The text also includes extensive information on promotion, sales, distribution, and public relations in sport. After reading this book, students will be able to apply the concepts of marketing to the distinct sport enterprise. This new edition is complemented by a large and complete package of ancillary materials that will enhance the presentation of the material and provide a richer learning experience for students. A new instructor guide, test package, and PowerPoint presentation package are offered through a convenient product-specific Web site. Even though this text is written primarily for students, the authors go beyond theory to stress real-world applications, providing a wonderful reference for professionals and a useful guide that allows practitioners to apply key concepts to the work they do every day. This text will help students and others interested in marketing products in the expansive field of sport to understand the foundations of sport marketing and how to use marketing effectively. Most important, they'll learn how to incorporate these fundamentals into their own workplace. .
Price: $59.79
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Word of Mouth: A Guide to Commercial Voice-over Excellence, 3rd Edition, Completely Revised and Updated
The art of voice-over is the backbone of commercials, animation, documentaries, and radio dramas produced for both national and local markets throughout the country. It is an ever-growing, lucrative field, and the demand for well-trained voice-over artists is increasing rapidly in our age of digital entertainment. Word of Mouth—now in its updated and revised third edition—is the primary instructional book in the voice-over field. A clearly written and practical primer for the beginner and a welcome refresher course for the professional, Word of Mouth contains voice-over exercises, sample copy, and essential advice about producing a demo, auditioning, self-promoting, getting an agent, and what to expect on the job. It also provides exclusive and up-to-date lists of voice-over agents, coaches, workshops, and demo producers and duplicators. It is the standard text for numerous university communications, television, and acting department courses. The book is accompanied by a 50-minute audio CD that demonstrates various techniques and styles of animation and commercial voice-over performed by ten top voice-over artists..
Price: $12.30
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