Books about Permission from Amazon.com

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

In his groundbreaking book, Godin describes the four tests of Permission Marketing:

1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?

2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?

3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?

4. Once people become customers, do you work to deepen your permission to communicate with those people?

And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media..
Price: $6.74 [Notify me when price goes down.]

When Danny Gregory's life was turned upside down by tragedy, he learned to cope by teaching himself to draw. The result was a complete transformation of his life, his priorities, his career, and the way he saw the world. In handwritten chapters full of his lush watercolor illustrations, Danny now offers readers a program for reconnecting to their own creative energies, using drawing as an example. He gently instructs us in the art of allowing ourselves to fail, giving up the expectation of perfection and opening our eyes to the beauty around us. The result is the permission to express ourselves fully and take part in the creative process without fear. Artist or not, readers of all stripes will find inspiration in this unique and beautiful book..
Price: $8.84 [Notify me when price goes down.]

What would we do if we knew we could not fail? In our busy and often overbooked lives, it is sometimes difficult to discern what our true dreams and passions are. The Permission to Dream Journal is designed to help readers discover their dreams and to aid them in achieving them.

As the founder of Femail Creations and the booming home-party business, Barefoot Parties, Lisa Hammond brings her own success and wisdom to readers with the Permission to Dream Journal, along with quotes from other great role models like Oprah Winfrey, Dolly Parton, Helen Keller, Eleanor Roosevelt, and others.

In this one-of-a-kind journal, sections include Remember Your Dreams, Building Your Dreams, and Living Your Dreams. Each section begins with a wish list and various prompts like What is your craziest dream? What would it take to accomplish it? Make a to-do list. Put your passions at the top of the list, followed by blank pages for Dream Doodles and Creative Collaging.
The Permission to Dream Journal sets out to motivate readers not only to dream, but to make their dreams happen on their own terms..
Price: $10.43 [Notify me when price goes down.]

If you plan to use any copyrighted material for your own purposes, you need to get permission first from the owners of that work. If you don't, you could find yourself slapped with a lawsuit

Getting Permission tackles the permissions process head on. It shines the light on whom to ask for permission, as well as when -- and how much to expect -- to pay for permission. Comprehensive and easy to read, the book covers:

the permissions process

the public domain

copyright research

fair use

academic permissions

the elements of a license and merchandise agreement

the use of a trademark or fictional character

and much more

Getting Permission includes agreements for acquiring authorization to use text, photographs, artwork and music. All agreements included as tear-outs and on CD-ROM.

The 3rd edition of this essential book is completely updated to reflect the latest laws and court decisions..
Price: $22.59 [Notify me when price goes down.]

When was the last time that a non-believer actually asked you to share your faith? Now you can learn to engage unbelievers in a way that honors God, and that helps you move past the guilt, fear, and failure that so often thwarts evangelism! Author Michael Simpson, a former atheist who used to attack and attempt to disprove the beliefs of Christians, today has a powerful vision and passion for reaching the lost for Christ. In this daring new way of looking at evangelism, Simpson will equip you to recognize the powerful work of grace in your own life, and to understand the right and wrong ways to approach a seeker. You'll learn to articulate your personal story of salvation as the amazing, compelling adventure that it really is!

Evangelism was never like this! Experience the joy and freedom that Permission Evangelism offers!.
Price: $7.96 [Notify me when price goes down.]

The fear of success, also known as self-sabotage, paralyzes million of men and women from all walks of life, preventing them from fulfilling their dreams and achieving their goals. This book is the first to identify the condition that underlies, and actually produces, self-sabotage: success anorexia. It is also the first book to present a comprehensive, easy-to-understand, practical program that shows readers how to overcome the psychological dynamic of success anorexia, and finally to allow themselves to succeed.

Learn that the best how-to-succeed program in the world will not help as long as we continue to sabotage our own success. Rather than providing the latest technique for "how to get what you want"," "how to influence people" or "how to make lots of money," Permission to Succeed identifies what causes self-sabotage, shows us that we are allowed to succeed, teaches us how to overcome our own self-sabotage and helps us implement our own individual programs for achieving personal success..
Price: $4.38 [Notify me when price goes down.]

When a successful organization experiences a problem, it will use root-cause analysis to determine why the problem happened, and identify the steps need to correct and ultimately prevent it from happening again. You cannot fix it until you know where it is broken, but you cannot find out what is broken until you ask the right questions. But within the American education system, the prevailing attitude is to say ‘that’s just how the system works,’ or to issue a general blame to the bureaucrats in Washington and the state capitol. Many people see that it is wrong, but few are asking the right questions to figure out why.

Best-selling author Lee Jenkins has spent his entire career working in and with schools, beginning as a teacher, principal, superintendent, and now a consultant helping schools tackle difficult problems. Jenkins believes that the problem with the American school system lies with the poor management system in place at all levels, including the classroom, school, and district. In Permission to Forget, Jenkins has identified ten critical root-cause problems and offers concise solutions to help change them. This book is the companion for Jenkins’ best-selling guide Improving Student Learning which provides in-depth answers to these ten problems..
Price: $38.00 [Notify me when price goes down.]