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Influence: The Psychology of Persuasion
Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before..
Price: $13.00
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The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
This is an insightful and intelligent guide to the powerful tools, strategies, and techniques of persuasion Persuasion is one of the most powerful social tools a person can have, but how can you direct others to your way of thinking in an ethically acceptable manner? Understanding precisely what they are thinking is the first step.Using proven techniques from a variety of disciplines - including hypnosis, nuerolinguistic programming, and even sales training - "The Psychology of Persuasion" teaches you everything you need to know about this powerful tool.Armed with this knowledge, you can begin your journey to truly understand why we do things - and how to persuade others to your way of thinking..
Price: $13.25
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Win Your Case: How to Present, Persuade, and Prevail--Every Place, Every Time
America's winningest trial lawyer offers a step-by-step plan for speaking in public- and succeeding 'What's true for training great trial lawyers is true for all winning presentors.' -FROMWINYOURCASE A t Gerry Spence's famed Trial Lawyers College conducted on his Wyoming ranch, thousands of attorneys have learned the art of making a case. Presenting a case before decisionmakers is not simply a technique but an occasion for summoning your deepest reserves to advocate on behalf of something crucial. Here, Spence combines a rich exploration of truth, fairness, and emotional honesty with practical advice gleaned from a lifetime of hard-earned legal triumphs to show what makes a strong, persuasive presentation. Spence's essentials include: -Preparing the powerperson to accept your case -Owning your feelings -Being 'in the moment' -The power of fear-ours and theirs -Discovering the story in every presentation -Making an effective closing argument. Whether presenting to a judge or jury, a board, boss, committee, or customer, Win Your Case is an indispensable selfhelp guide..
Price: $10.74
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Writing to Persuade: Minilessons to Help Students Plan, Draft, and Revise, Grades 3-8
- Janet Angelillo Author of Writing About Reading and Writing to the Prompt Wow! Just Wow! Karen Caine's book on persuasive writing is both a day-by-day practical guide and an inspirational lesson generator. This book will change how you see persuasive writing, how you see your students, and, most important of all, how you see the world. Read it. Study it. Use it today! - Barry Lane Author of After THE END Writing to Persuade is your no-nonsense guide to teaching persuasive writing. It's filled with ready-to-use teaching for each stage of the writing process. Karen Caine packs her book with 6 units and 59 minilessons - and great advice on how to use them. Dive into an entire yearlong persuasive-writing curriculum. Pick out a favorite unit. Or dip in for minilessons that slot neatly into your existing units of study. No matter how you use Writing to Persuade, you'll find well-structured, teacher- and student-friendly lessons. From topic selection, to research, to writing, to editing and revising, you'll find effective instruction for every stage of helping students create successful persuasive writing. And with Writing to Persuade you'll introduce students to real-world genres such as letters, editorials, and advertisements. Caine even gives teachers advice and specific lessons on persuasive writing for standardized tests. Better yet, she saves you hours of prep time by including examples of high-quality persuasive writing from students as well as real-life examples culled from national sources that are ready to hand out during your lessons. Get ready for what may be the only resource you'll ever need on persuasive writing. Pick up Writing to Persuade. You'll help your students take a stand and discover the power of persuasion. .
Price: $18.80
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Voice Power: Using Your Voice to Captivate, Persuade, and Command Attention
Ever wonder what makes us buy from a certain salesperson or prefer one TV news announcer over another? In each case, a human voice is subtly captivating our ear and commanding our attention Now celebrity voice coach Renee Grant-Williams reveals the trade secrets behind those persuasive voices and shows readers how to apply positive vocal techniques to business and personal situations. Much more than a guide to proper breathing or voice projection, this is a life-altering "owner's manual" to unleashing and directing the powers of communication within one's speaking voice. By exploring the rich connections between singing and speaking, Grant-Williams helps readers: * Evaluate their "VoicePower" quotients * Literally breathe new life into their voices * Tap the amazing power of consonants--and silence * Deliver sales pitches virtually guaranteed to sell * Turn a voice mail message (incoming or outgoing) into a personal calling card * Become more confident, persuasive presenters and public speakers..
Price: $9.95
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Twisting Arms: Teaching Students How to Write to Persuade
Twisting Arms is a practical, engaging book of activities that will help your students learn to write much more effectively Take your students step by step through the process of writing a persuasive paper, using the easy-to-use, easy-to-understand lessons in Twisting Arms. A few of the topics included: Fact vs. opinion Avoiding wishy-washy terms Aristotle's three modes of persuasion Plagiarism Using transition words Both traditional and new propaganda techniques Writing and supporting a thesis statement Ways to provide evidence.
Price: $10.40
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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain’s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other person’s triggers will make you a master persuader in every aspect of your life. You’ll learn how to motivate a “Yes” response from clients, coworkers, employees, and entire organizations. Just say “YES” to success. "7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life."
--From the review by Melissa F. Thompson, project manager/instructional designer, in Training Magazine .
Price: $13.70
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How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time!
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable..
Price: $14.00
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