Books about Positioning from Amazon.com

The "bible" of radiography, this comprehensive resource presents more than 400 projections Clear, step-by-step instructions explain all commonly performed procedures Merrill's shows how to properly position the patient so that each radiograph provides the information the physician needs to make a correct diagnosis. Separate chapters cover each bone group or organ system, all illustrated in full color and augmented with MRI images as appropriate. This text is so highly regarded that many state boards and the American Registry of Radiologic Technologists refer to it when designing their certification exams.

• Special chapters help students prepare for the full scope of experiences as a radiographer.
• Summaries of pathology describe and define conditions.
• Summaries of projections list all projections by anatomical area.
• Exposure technique charts in positioning chapters list technique factors for the various projections.

• New Compensating Filters chapter explains how filters are used in patient positioning, presents photographs of all the filters currently in use, and provides samples of radiographs produced using the filters.
• A special icon identifies selected projections that are enhanced with the use of an appropriate compensating filter.
• Enhanced content includes material on age-related competencies.
• More than 90 new high-quality radiographs include many new MRI and CT images.
• A digital radiography icon identifies projections that require special consideration when using digital imaging.
• Expanded anatomy sections include over 40 CT and MRI images to augment the traditional anatomy art, covering sectional anatomy at the same time as traditional anatomy and preparing students for the proposed new CT competency.
• Abbreviations boxes highlight the abbreviations used in each chapter for quick reference.
• New and revised projections include:
• New axial lateromedial projection (Coyle Method) of the elbow.
• Modified AP oblique projection of the acetabulum (Judet Method).
• Twinning Method, Pawlow Method, and Modified Pawlow Method of imaging the cervicothoracic region modified and simplified into one projection.

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Price: $152.46 [Notify me when price goes down.]

A revision of a highly successful text that demonstrates proper positioning techniques and other patient care competencies that a physical therapist must master. New features in this edition, which will be completely redesigned include: Key Terms, Procedure boxes, new photos and Video CD-ROM. Physical Therapy / Occupational Therapy students and professionals..
Price: $59.52 [Notify me when price goes down.]

This radiography text focuses on about 200 of the most commonly performed radiographic exams, featuring a clear, easy-to-follow organization It presents positioning and projection information in an easy-to-read, bulleted format on one side of the page spread, with corresponding positioning photos, radiographic images and anatomical drawings on the other side. Expert content covers pathology, geriatric and pediatric patient populations, survey information, and 100 new positioning photographs for the latest in radiographic positioning. The 6th edition contains a new chapter on digital imaging, and digital imaging information is incorporated where appropriate throughout the book. New photographs and redrawn illustrations create a consistent, visual appearance throughout the book.

· Characterized by a clear, easy-to-follow organization that features one projection per page. Positioning and projection information is presented in an easy-to-read bulleted format on the left side of the page, and positioning photos, radiographic images and anatomical drawings are aligned on the right. This "show and tell" style helps students visualize anatomy and understand positioning.

· Includes about 200 of the most commonly requested projections. Competency in performing these projections is necessary for all entry-level practitioners. By contrast, Merrill's Atlas includes over 400 projections and much more information on advanced imaging.

· Critique Radiographs provide the basis of classroom or lab discussion. The WB/LM contains questions specific to these radiographs.

· Pathologic Indications in appropriate chapters - Introducing pathology with positioning helps students understand the whole patient and improves their ability to produce radiographs that make diagnosis easy for the physician.

· Pediatric Applications in appropriate chapters prepare technologists to deal competently with the special needs of their pediatric patients.

· Geriatric Applications in appropriate chapters - Important information for technologists to understand the varying needs of their patient base.

· Alternative Modalities or procedures inform students of which projections can better demonstrate certain anatomical parts or pathology, or which may be necessary if patient is unable to cooperate fully.

· Radiographic Criteria on positioning pages help students develop a routine for evaluating radiographic quality.

· Pathology Demonstrated provides students with a larger frame of reference, and therefore a greater understanding, of each projection

• A new chapter on digital imaging discusses basic principles, applications, and image quality - digital imaging information essential for making appropriate positioning adjustments - to ensure readers are prepared to encounter new technology in clinical practice.
• Content updates include a totally new section on surgical radiography, new sections in all chapters on digital imaging considerations, an expanded section on bone densitometry, and a new introduction to positron emission tomography (PET).
• Updated and revised chapters cover angiography and interventional procedures, and computed tomography.
• More than 150 new positioning photos, in addition to many updated images, complement the new material.

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Price: $120.80 [Notify me when price goes down.]

"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing “difference” into your brand
- how to turn your brand’s “onliness” into a “trueline” to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to “stretch” your brand without breaking it
- how to succeed at all three stages of the competition cycle

ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

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Price: $14.74 [Notify me when price goes down.]

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ...”—David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking..
Price: $13.85 [Notify me when price goes down.]

Review and apply the concepts presented in Merrill's Atlas! This popular workbook set includes anatomy labeling exercises, positioning exercises, self-tests, and an answer key. Types of exercises include matching, labeling and identifying anatomy, short-answer and multiple-choice questions, crosswords, true/false, fill-in-the-blank, identifying structures on radiographs, and identifying proper patient positioning. A must-have for radiography students!

• Exercises correspond to chapters in Merrill's Atlas, providing strong support for teaching and learning.
• Essential projections are those most frequently performed and determined to be necessary knowledge for entry-level competency.
• Anatomy and positioning exercises provide balanced coverage of both topics.
• Film evaluation exercises include radiographs with accompanying questions on why an image is inadequate, leading to fewer repeat exams in the practice environment.
• A wide variety of review exercises are used to cover different kinds of information.
• An abundance of labeling exercises include about 600 illustrations for labeling practice, ensuring that students recognize anatomical structures on actual radiographs, not just on line drawings.
• Comprehensive self-tests end each chapter, so that students can accurately gauge their comprehension of the material and measure their own progress.
• Pathology exercises help radiographers understand which projections will best demonstrate various pathologies.

• Additional exercises covering all chapters in Merrill's Atlas Volumes 1 and 2 and some in Volume 3, including:
• Compensating Filters
• Geriatric and Pediatric Radiography
• Mobile Radiography
• Surgical Radiography
• Computed Tomography
• Exercises to review abbreviations
• Exercises on aspects of digital imaging related to positioning and procedures

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Price: $74.65 [Notify me when price goes down.]

Whether you're hiking, fishing, kayaking, cross-country skiing, or taking a mountain bike ride in the backcountry, a GPS receiver can help you reach your destination and return safely--but only if you know how to use it! Outdoor Navigation with GPS, the most complete, easy-to-use GPS book available, is your guide to getting the most out of a receiver, from basic consumer advice to advanced techniques. Starting with essential definitions such as UTM coordinate systems, position formats, and map datums, and moving on to creating "waypoints," and using your GPS with a computer, long-time GPS instructor Stephen W. Hinch breaks down the jargon and teaches you what you really need to know.

• An emphasis on practical applications over technical theory.
• Examples include illustrative screenshots from the newest receivers--from top companies like Garmin, Magellan, and DeLorme.
• Lists up-to-date Web resources for the rapidly changing technology of GPS and its uses.

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Price: $10.18 [Notify me when price goes down.]

These companion volumes to the Bontrager Textbook of Radiographic Positioning and Related Anatomy feature situation-based questions on positioning and anatomy with illustrations. Also included are film critique questions, laboratory activities and self-evaluation tests. Chapter competencies are formatted as a set of tasks that the student should be able to perform after working through the chapter. The Bontrager workbooks are a vital part of the total teaching and learning package to support this textbook.

• A wide variety of exercises complement the textbook, including questions on anatomy, positioning critique, and evaluation.
• Situational questions, consisting of clinical scenarios with related questions, require students to think through and apply positioning information to specific clinical examples.
• Film critique questions, related to improperly positioned radiographs printed in the book, prepare students to evaluate the quality of radiographs taken in the clinical setting.
• Self-tests at the ends of chapters each consist of about 35 multiple-choice, labeling, short answer, and true-or-false questions.
• Laboratory exercises provide opportunities for hands-on experience, requiring students to perform radiographs using phantoms, evaluate the images, and practice positioning with fellow students.

• More critique and pathology questions have been added to encourage more critical thinking.
• Digital imaging chapter corresponds with the new chapter in the text.
• Additional digital imaging questions have been incorporated into positioning chapters as appropriate.

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Price: $68.35 [Notify me when price goes down.]

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking..
Price: $3.24 [Notify me when price goes down.]