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Counterinsurgency Warfare: Theory and Practice (PSI Classics of the Counterinsurgency Era)
Inspired by his experiences as a French military officer and attache in China, Greece, Southeast Asia, and Algeria, the author realized the "need for a compass" in the suppression of insurgency, and he set out to "define the laws of counterinsurgency warfare, to deduce from them its principles, and to outline the corresponding strategy and tactics." His book provides an analysis of how to countermine insurgency and the elements that might hinder its defeat. Written in 1964, the book in its new printing is as relevant now as it was 40 years ago-providing a template for the defeat of today's insurgents and terrorists..
Price: $26.95
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Ethics, the Heart of Leadership: Second Edition
The study of ethics and leadership can be traced back to Aristotle and the Ancient Greeks. Against the backdrop of corporate, political, and religious scandal, a contemporary examination of the complex and subtle relationships between ethics and leadership could not be more timely. In this updated and expanded edition of Ethics, The Heart of Leadership, Joanne Ciulla presents a unique collection of essays by philosophers, leadership scholars with backgrounds in industrial and organizational psychology, and management theorists. The authors tackle such profound questions as: How do leaders motivate followers to achieve their goals? What is the moral relationship between leaders and followers? Are ethical leaders driven by self-interest or altruism? What is the ethical value of a leader's accomplishments? Do their actions serve the greatest good? Featuring new essays by Bruce Avolio and Edwin Locke, Terry Price, Bernie Bass and Paul Steidlmeier, and a foreword by James MacGregor Burns, Ethics, The Heart of Leadership probes what the answers to these questions mean for today's leaders, offering hands-on insights into the ethical dynamics that make the heart of leadership tick..
Price: $27.15
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Poop Culture: How America is Shaped by its Grossest National Product
Is "The Origin of Feces" a Darwinian concern? Perhaps not, but it is the title to the preface of this tongue-in-cheek and unexpectedly revealing exploration of human behavior by the webmaster behind the popular PoopReport.com. This book is not a history of poop, but a study of today. Its goal is to understand how poop affects us, how we view it, and why; to appreciate its impact from the moment it slides out of our anal sphincters to the moment it enters the sewage treatment plant; to explore how we've arrived at this strange discomfort and confusion about a natural product of our bodies; to see how this contradiction-the natural as unnatural-shapes our minds, relationships, environment, culture, economics, media, and art. Paul Provenza, the director of The Aristocrats, says in his foreword: "It's shocking to think that a book about poop can be considered an act of courage. But it is. Most of us have knee-jerk responses to the topic that we are not even aware of. Attitudes that, like the awful stench of poop itself, permeate all of society and culture. This book has some very profound and beautiful things to say. It takes a dirty, smelly, unpleasant subject like shit and brings forth ideas that are empowering, dignifying and life affirming." .
Price: $9.34
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Advertising 2.0: Social Media Marketing in a Web 2.0 World
Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing Seismic shifts in the industry--like major advertisers setting up shop in Second Life and other alternate realities--have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application. Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand. She also describes--way out on the leading edge and sure to turn conventional advertising on its head--how smart marketers let consumers generate ad content for products and brands. While the trade press frequently publishes news of companies using innovative communications techniques, there are hardly any books telling people how to take the plunge into the newest forms of advertising. Advertising 2.0 presents the current state of online advertising, and best practices for using techniques like consumer-generated advertising, social networking, online product reviews, viral video, Second Life, alternate reality games, and more. It also includes case studies and examples of successes and mistakes. Companies and brands featured include Nine Inch Nails, Audi, 42 Entertainment, MySpace, YouTube, Dogster, Vodaphone, Leo Burnett, and others. Best, each method described includes guidelines for getting the most out of the technique, thereby letting advertisers cut through the clutter to touch the hearts of customers worldwide..
Price: $18.95
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Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
"Web 2.0" has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of "things": --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages..
Price: $27.08
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George W. Bush, War Criminal?: The Bush Administration's Liability for 269 War Crimes
Eminent jurists, professional legal organizations, and human rights monitors in this country and around the world have declared that President George W. Bush may be prosecuted as a war criminal when he leaves office for his overt and systematic violations of such international law as the Geneva and Hague Conventions and such US law as the War Crimes Act, the Anti-Torture Act, and federal assault laws. George W. Bush, War Criminal? identifies and documents 269 specific war crimes under US and international law for which President Bush, senior officials and staff in his administration, and military officers under his command are liable to be prosecuted. Haas divides the 269 war crimes of the Bush administration into four classes: 6 war crimes committed in launching a war of aggression; 36 war crimes committed in the conduct of war; 175 war crimes committed in the treatment of prisoners; and 52 war crimes committed in postwar occupations. For each of the 269 war crimes of the Bush administration, Professor Haas gives chapter and verse in precise but non-technical language, including the specific acts deemed to be war crimes, the names of the officials deemed to be war criminals, and the exact language of the international or domestic laws violated by those officials. The author proceeds to consider the various US, international, and foreign tribunals in which the war crimes of Bush administration defendants may be tried under applicable bodies of law. He evaluates the real-world practicability of bringing cases against Bush and Bush officials in each of the possible venues. Finally, he weighs the legal, political, and humanitarian pros and cons of actually bringing Bush and Bush officials to trial for war crimes..
Price: $35.95
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Law and Business of the Entertainment Industries, 5th Edition (Law & Business of the Entertainment Industries)
In response to the increasing convergence of technologies in the entertainment industries, this thoroughly updated and revised fifth edition makes the casebook more timeless. Providing contract templates covering book publishing, recording contracts, actor agreements, video game agreements, and internet agreements, among others, this new edition is more useful and illustrative of the business of entertainment for lawyers, students, and industry professionals than its competition. Introductions, notes, and cases are fully updated to take into account recent changes in the industry. This classic casebook is essential to students at law schools throughout the country and to industry professionals trying to keep up with this ever-changing field of law..
Price: $70.00
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The Columbian Exchange: Biological and Cultural Consequences of 1492 30th Anniversary Edition
In 1972, Alfred Crosby published a small work that illuminated a simple point, that the most important changes brought on by the voyages of Columbus were not social or political, but biological in nature. The book told the story of how 1492 sparked the movement of organisms, both large and small, in both directions across the Atlantic. This "Columbian exchange," between the Old World and the New, changed the history of our planet drastically and forever. The book "The Columbian Exchange" changed the field of history drastically and forever as well. It has become one of the foundational works in the burgeoning field of environmental history, and it remains one of the canonical texts for the study of world history. This 30th anniversary edition includes a new preface from the author, reflecting on the book and its creation, and a new foreword by J.R. McNeill that demonstrates how Crosby established a brand new perspective for understanding ecological and social events. As the foreword indicates, "The Columbian Exchange" remains a vital book, a small work that contains within the inspiration for future examinations into what happens when two peoples, separated by time and space, finally meet..
Price: $25.97
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Inside the Future: Surviving the Technology Revolution
From iPods to EZPass technology to YouTube to eGovernment initiatives, the impact of technology is changing our lives more and more each day. This book, a counterpart to a Maryland Public Television documentary, chronicles how and why and shows ways people can take advantage of the "revolution" in their personal and professional lives. As technology expert Henry C. Lucas, Jr., argues, the fundamentals of business and the economy--not to mention the details of daily life--are changing in every market, in every industry, and in every nation. This book explores the most significant of these technology-enabled transformations to help readers understand and appreciate the opportunities and threats presented by a new, technology-driven global economy. Among other things, Inside the Future demonstrates that: -A revolution in technology is transforming business and the way individuals live and work. -It's essential to adapt to change. Resisting technological advances is futile, and countries or people that fall behind in technology may never catch up. -The U.S. needs to prepare current and future workers for an economy that incorporates technology in every business process, an economy in which there are almost no constraints from time and place, and an economy in which most hierarchical organizations disappear. -The future competitiveness of the country depends on our ability to innovate and implement change enabled by technology. This revolution is leaving no person or organization untouched. From business to education and healthcare, the digitization and mobilization of every process affects us all. Yet this isn't a book about technology, but one that shows how people and organizations can adapt technology to transform their businesses as well as create a more productive, satisfying personal life. Readers will gain a new awareness of how leading organizations apply IT to create transformations, and how they can use technology to improve their lives, remain competitive in the workforce, and survive in this new age of constant change and re-invention..
Price: $20.00
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Counterinsurgency Lessons from Malaya and Vietnam: Learning to Eat Soup with a Knife
Invariably, armies are accused of preparing to fight the previous war. In Learning to Eat Soup with a Knife, Lieutenant Colonel John A. Nagl—a veteran of both Operation Desert Storm and the current conflict in Iraq—considers the now-crucial question of how armies adapt to changing circumstances during the course of conflicts for which they are initially unprepared. Through the use of archival sources and interviews with participants in both engagements, Nagl compares the development of counterinsurgency doctrine and practice in the Malayan Emergency from 1948 to 1960 with what developed in the Vietnam War from 1950 to 1975.
In examining these two events, Nagl—the subject of a recent New York Times Magazine cover story by Peter Maass—argues that organizational culture is key to the ability to learn from unanticipated conditions, a variable which explains why the British army successfully conducted counterinsurgency in Malaya but why the American army failed to do so in Vietnam, treating the war instead as a conventional conflict. Nagl concludes that the British army, because of its role as a colonial police force and the organizational characteristics created by its history and national culture, was better able to quickly learn and apply the lessons of counterinsurgency during the course of the Malayan Emergency.
With a new preface reflecting on the author's combat experience in Iraq, Learning to Eat Soup with a Knife is a timely examination of the lessons of previous counterinsurgency campaigns that will be hailed by both military leaders and interested civilians.
(20060328).
Price: $10.40
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