Books about Premium from Amazon.com

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.

It doesn't have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. This book shows you how to:

Develop an effective strategy--with tools such as SWOT analysis, vision formulation, and strategic change agendas

Plan execution of the strategy--through portfolios of strategic initiatives linked to strategy maps and Balanced Scorecards

Put your strategy into action--by integrating operational tools such as process dashboards, rolling forecasts, and activity-based costing

Test and update your strategy--using carefully designed management meetings to review operational and strategic data

Drawing on extensive research and detailed case studies from a broad array of industries, The Execution Premium presents a systematic and proven framework for achieving the financial results promised by your strategy..
Price: $25.01 [Notify me when price goes down.]

Adobe’s Creative Suite is a tightly integrated, powerful, and cost-effective set of tools that gives you the power to create graphically rich content for print or the Web. Now, there’s an all-in-one resource that explains each component of the Suite in easy-to-understand language and gets you up and running in no time!

Loaded with invaluable tips from Adobe experts, Adobe Creative Suite 3 Design PremiumFor Dummies shows you how to use the different software packages included in Adobe's Creative Suite to publish your own projects, in print or electronic form. You get seven minibooks that span more than 750 pages, giving you the lowdown on today’s hottest software tools — Acrobat, Flash, Illustrator, InDesign, Photoshop, and Dreamweaver — and showing you how to integrate the Suite. Completely updated to cover the latest features and enhancements of all the tools, this friendly how-to guide explains in plain English how to:

• Install and set up each program
• Use common menus and commands
• Import and export files
• Work with graphics, text, and fonts
• Understand page layout
• Draw with InDesign and share your work
• Use layers, filters, and effects in Illustrator
• Save Photoshop images for print and the Web
• Create and modify PDF files in Acrobat
• Build a Web site in Dreamweaver
• Work with images and sound in Flash
• Tackle advanced concepts
• And much, much more!

Complete with a list of helpful resources, Adobe Creative Suite 3 Design PremiumFor Dummies is your powerhouse guide to getting the most out of each program!.
Price: $19.21 [Notify me when price goes down.]

This exciting Premium Edition includes sufficient material for a first course on Office 2003 applications Train students with our Premium Edition SAM Training Companion CD and help students reinforce key skills with case studies and tools on the Online Companion..
Price: $44.94 [Notify me when price goes down.]

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors..
Price: $120.00 [Notify me when price goes down.]

Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century..
Price: $92.95 [Notify me when price goes down.]

The Photoshop CS3 Restoration and Retouching Bible is a full-color comprehensive reference to retouching and restoring photographs using Adobe Photoshop CS3. Written by an Adobe Certified Expert and Adobe Certified Instructor in Photoshop CS & CS2, Mark Fitzgerald, the Photoshop CS3 Restoration and Retouching Bible provides training, tips, and techniques for amateur to professional photographers who want to complete expert quality photo restorations and retouchings. The book begins by reviewing the fundamentals of working with digital images - covering adjusting image brightness and contrast, working with color, understanding RAW and high-bit files, working with layers, and getting organized. Fitzgerald guides readers through all of the relevant Photoshop tools and techniques including a full chapter on creating flexibility with layer masks. A robust four-chapter section on rescuing damaged photos enables readers to bring their damaged images back to life. The final section of the book focuses on adding the final touches to images - retouching, with hands-on examples of retouching portraits and architectural projects..
Price: $21.70 [Notify me when price goes down.]

Premium polyhedral dice for your D&D® game.

This roleplaying game accessory includes a complete set of official dice for your Dungeons & Dragons® game. Use these dice to help decide your fate as you battle fearsome monsters, explore ancient dungeons, and claim magnificent treasure.

This product contains a dice bag and a complete set of dice for use in the Dungeons & Dragons game: one 4-sided die, four 6-sided dice, one 8-sided die, one 10-sided die, one percentile die, one 12-sided die, and one 20-sided die..
Price: $6.81 [Notify me when price goes down.]

MANAGEMENT 3rd Edition, by Gomez-Mejia, Balkin, and Cardy, is an exciting new take on principles of management. Ask your incoming students what "management" is, and they'll talk about the kind of management they know from their own work experience. Managers assign people their hours, they give raises or promotions, they tell people what job to do-the manager, in other words, is "the boss". In most other work settings, however, management means something far more important and complex. In addition to people, managers also manage performance, processes, relationships, and more increasingly in today's world, deal with the pressure and flux of constant change. This, coupled with the fact that workplaces have steadily become less hierarchical and more team- and group-driven, means the traditional responsibilities of the manager have gradually been dispersed throughout the organization. Students preparing to work in today's business environment may not start in a corner office with an assistant, but they still need to think like managers and understand the strategic goals of the organization.

Management 3rd Edition, prepares your students to join a new kind of workplace, one where management is everyone’s business and provides many in-text and online applications to emphasize this approach..
Price: $116.09 [Notify me when price goes down.]

Microsoft Office 2003-Illustrated, Introductory, Premium Edition provides a free, fully customized SAM Training Companion CD that maps directly to the skills taught in the Illustrated Series Office 2003 Introductory text. It allows students to work through lessons in the book and then turn to the CD for interactive training and reinforcement of skills. Students will benefit from being able to access this CD anytime, anywhere they best learn skills..
Price: $26.99 [Notify me when price goes down.]