Books about Priceless from Amazon.com

To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake "That means 2.5 percent of your customers are mad and they're telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service." Based on a philosophy that's been developed through his syndicated business columns and the more than 150 seminars that he gives each year to companies such as Radisson, Sony, NationsBank, and Time Warner Cable, the book outlines his formula for making customers so faithful they "will fight before they switch--and they will proactively refer people to buy from you." Regularly employing oversized type in screaming bold fonts to grab the reader's attention, Gitomer breathlessly recounts his start-to-finish approach to becoming "memorable" to consumers along with illustrative tales of his own encounters with particularly egregious examples of poor service. All of this is bolstered by an ongoing sampling of his inspirational quips and a variety of self-evaluating quizzes designed to pinpoint individual strengths and weaknesses. Take a deep breath, read it straight through, and prepare to delight thy customer! --Howard Rothman.
Price: $9.98 [Notify me when price goes down.]

A priceless wedding is one that emphasizes the unique personalities of the couple getting married. Priceless Weddings for Under $5,000 proves that you can celebrate the spirit of love, hope, joy, and community -- without spending a fortune.

Caterer and event planner Kathleen Kennedy offers insights on how to personalize a wedding inexpensively. She shares her savvy, insider techniques and tips to help couples save money on the many high-ticket items on their to-do list, showing where to cut corners and where to go all out. Included are:

* A questionnaire to help the bride and groom decide on their top priorities Tips on how to find and book a great low-cost wedding site Guidelines on how to determine a budget, and stick to it

* Negotiation tactics for dealing with caterers, florists, musicians, and photographers.

Priceless Weddings for Under $5,000 covers every single aspect of your special day, including strategies for finding the perfect dress, great ideas for what to serve for the reception, sample wedding vows and readings, innovative decorations and invitations, and ways to incorporate children into the ceremony for second marriages. Throughout the book, inspiring stories of real-life priceless weddings, with complete budget breakdowns, show how resourceful couples around the country created their own unique celebrations.

Priceless Weddings for Under $5,000  is the ultimate guide for couples who want their special day to live on in memory, not through bills..
Price: $7.00 [Notify me when price goes down.]

Wouldn't you like to sit in a room and ask the following people for their investment advice?

-John C. Bogle (Founder, Vanguard Group)
-Warren Buffett (CEO of Berkshire Hathaway)
-Bill Gross (Founder and CIO, PIMCO)
-Susan Ivey (CEO, ReynoldsAmerican Inc.)
-A.G. Lafley (Chairman, Procter & Gamble)
-Georgette Mosbacher (CEO, Borghese Cosmetics)
-John Myers (CEO, GE Asset Management)
-Suze Orman (bestselling author)
-Steve Forbes (President, Forbes magazine)

These and dozens of other investment professionals offer their personal secrets of success when it comes to making money. And along the way, they provide their own insights on whether you should diversify your portfolio (or put your cash somewhere else), whether you should pick your own stocks (or let a pro do it for you), if investing in real estate is really the answer to great wealth, if saving a few pennies here and there really do add up, and much, much more.
The book is edited by Claman to be extremely accessible to all investors, regardless of their financial background.
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Price: $7.48 [Notify me when price goes down.]

Priceless Florida presents the incomparable ecological riches of this unique region in a way that will appeal to young and old, laypersons and scientists A cornucopia of colorful illustrations and exquisite photos makes you feel you're there. The comprehensive text enlightens with facts and brims with intriguing curiosities while bridging multiple fields in a crisp, readable style that only seasoned science-educators like Drs. Whitney, Means, and Rudloe could offer.

The authors enlighten us on every kind of natural area found within the Sunshine State. Imagine yourself trekking into a hammock, slogging through a swamp, floating down a river, strolling along a beach, hovering over a coral reef, or probing the depths of an underwater cave. You'll discover how everything from soils, rocks, water, and landforms shape flora and fauna—and vice versa. You'll also learn how the survival of some of the world's most endangered species and ecosystems hinges on our actions. Much of Florida has been bought and sold many times over, but this book makes clear how its value truly has no pricetag..
Price: $17.00 [Notify me when price goes down.]

The award-winning author whose tender and sensual love stories touch readers' hearts weaves her signature magic, unfolding an unforgettable tale of a man and a woman who find that love is the most precious treasure of all....

When underwater archaeologist Sam McGowan is asked to help salvage a sunken Confederate blockade runner, he's eager for the opportunity to investigate his own family history -- especially since the project is being handled by Gordon Chandler, a notable authority in underwater salvaging. When he finds Gordon's daughter Rachel in charge, Sam is not pleased. She can't possibly be her father's match. But not only has Sam wildly underestimated Rachel's professional abilities, he has yet to discover the many other facets of this complex woman.

All her life, Rachel Chandler has dreamed of finding sunken treasure. While grateful to run her first solo operation, she resents having been assigned to run the salvage operation of a sunken blockade runner while her father is investigating a pirate ship. Most definitely, she does not want to work with a man who will question her every move. But when she and Sam stumble onto an unexpected cache of gems aboard the sunken wreck, they're drawn into something that fast becomes far more than just a working partnership. As Rachel and Sam start to dream of a future together, they also begin to realize that the fabulous treasure they have discovered holds more danger than they ever suspected.

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Price: $3.00 [Notify me when price goes down.]

Whether their complaints are about customer-proof packaging, a never-ending voice mail loop, or a purchase that doesn't live up to its claims, customers are consistently disappointed in their interactions with companies. And while experts say that the creation of "customer experiences" is the new requirement for success, few companies have managed to deliver.

Now, veteran experience consultants Diana LaSalle and Terry A. Britton take businesses from concept to practice, offering a tactical guide to creating value-adding experiences around any product or service-whether the offering is candles or computers, catering services or consulting advice.

The authors argue that most managers remain stuck in a "features and benefits" mentality that zeroes in on what a product does. That focus needs to shift, they say, to what a product or service offers and how it affects customers' lives. LaSalle and Britton provide a hands-on model for understanding the relationship between value and experience, and then show how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary-even priceless.

Drawing from extensive research and the stories of experience pioneers, the authors introduce new systems-the "Experience Engagement Process" and the "Experience Event Matrix"-businesses can use to:

- Evaluate the entire consumption experience through the customers' eyes
- Better understand what various customer groups value and why
- Identify areas where new dimensions of value can be added to an offering
- Eliminate customer sacrifice and increase rewards at every stage of the process
- Align products, service, and environment to deliver a complete value experience
- Translate experience creation into bottom-line profits

Lively, practical, and entertaining, Priceless helps managers, marketers, and strategists recognize exactly what customers want and how to deliver it. We'll never look at what we sell-or buy-the same way again.

Diana LaSalle and Terry A. Britton are founding partners of True North Strategies, a Savannah-based experience consulting firm..
Price: $9.95 [Notify me when price goes down.]

Headstrong and adventurous, Bronwyn Edana regularly stuns polite society with her reckless exploits. But there is one type of exploit the fiery beauty has never experienced. Still innocent when it comes to men and their roguish ways, she can barely believe the breathless desire she has begun to feel for Adam Keane, a distinguished nobleman and a man with more than his fair share of liaisons in his past . . .

Now branded by a haunting tragedy, Adam will not rest until he lures Bronwyn to his bed. When a shocking conspiracy threatens their lives, he'll bring her from the dangerous streets of London to the sweeping countryside—for he has seen enough of the world to know that a passion like theirs is priceless.

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Price: $0.39 [Notify me when price goes down.]

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Price: $1.99 [Notify me when price goes down.]

Survey after survey has shown that effective communication is critical to business success. In order to be a great leader you have to be a great communicator. You must be able to TALK to people in order to connect with them. Yet, many leaders fall short when it comes to this all-important skill. People aren't talking. Organizations are losing employees, customers and money every single day. This book will help ensure that doesn't happen to you by helping you communicate more effectively with your team members, colleagues and customers..
Price: $7.00 [Notify me when price goes down.]